1. Pitch Deck If attending Pitch Coaching, you will only need: 1)Problem 2)Solution 3)Revenue Model 4)Market Opportunity This is a template only. Your pitch should be original and formatted to what best suits you.

2. State the Problem What are you trying to solve? New entrepreneurs need education and resources to launch their startup. Why is this a big problem that needs a solution? The process of selling online is too complicated and expensive

3. High level description Use analogies and metaphors High level solution overview Scope, architecture, application Component website? Mobile apps? Platform? Status of the IP? Patents, legal, regulatory, etc The Solution

4. Who is on the team? Why will they lend credibility to the idea? BE BRIEF Examples Founder: Jane Smith - Former TV Exec - 2 time business founder Lead Developer: Bill Jones - 5 year Web Developer from Google - 1 year startup experience The Team

5. Revenue Model High level business model User pays? B2B or B2C? Freemium? Ad funded? Percentage of transactions? Other?

6. Market Opportunity What opportunity is this pain creating? How big is the market? Who is your target market? How much of a market share can you obtain?

7. Stage of Business Stage of development Beta? Prototype? Who is using it? What is missing? Do you have traction (paying customers)? Next steps Seeking funding? How will you use the money? Goals and milestones?

8. Competition Competitive positioning SWOT Analysis Who’s on your competitive radar? What’s your strategy to win? Is it differentiated? Competitive advantage?

9. Financial Forecast Addressable market Revenue model 6 months, 1 year, 2 years, etc Time to Profitability? Implications of funding required? How does the business scale up? After break-even, how do costs increase as revenues amp up?

10. Be ready for questions: Why are you better than each competitor? What is your marketing plan? How will you build your customer base? What are some common objections you’ve heard? Use for proceeds of funding? Future funding milestones?? ? ?