1. Connotation vs. Denotation
Almost every word has two kinds of meanings…
Denotation:
the straightforward dictionary definition
Connotation:
the ideas and feelings associated with the word

2. There are three types of connotations:
a. POSITIVE – a good thing
b. NEGATIVE – a bad thing
c. NEUTRAL- not good or bad; indifferent; used when you or the author don’t want to show strong emotions either way

3. For Example Positive Neutral Negative That’s a glamorous necklace.
That’s a nice necklace.
That’s a gaudy necklace.
The model was slender.
The model was thin.
The model was scrawny.

4. Practice
For the following pairs of terms, write a short explanation of why you might like to be described by one term, but not the other. Also, identify whether the word you picked has a positive, negative or neutral connotation.
firm or stubborn
flexible or wishy-washy
original or weird
scholar or bookworm
arrogant or proud