1. How to succeed?

2. Ensure there is genuine commitment from the very top

3. Never take market leadership for granted

4. Toe dipping often backfires

5. Don’t let economic crises interfere with strategy

6. Adjust performance criteria

7. Be early to market and go for it

8. Be flexible

9. Adapt to the market

10. Localise decision making

11. Empower regional and country managers

12. Pay attention to organizational structure

13. Even more to processes

14. Recognise that a worldly business requires worldly people

15. Don’t ignore small markets

16. They can offer rich opportunities

17. Know what you are getting into

18. Know or anticipate what others are getting into

19. Assess and address the internal constraints

20. Set high standards and benchmark against the best

21. Understand the business in emerging markets is more time consuming

22. Don’t ignore emerging markets because you think they are too small

23. Never take your eye off the ball

24. Thank you