1. © 2011 HYVE AG Prof. Dr. Johann Füller Stockholm, February 26 th 2016 The New Normal of Innovation A European Perspective HYVE AG CEO Schellingstr. 45 80799 München johann.fueller@hyve.net Professor for Innovation and Entrepreneurship WKO Tirol Stiftungsprofessor Department of Strategic Management, Marketing and Tourism University of Innsbruck johann.fueller@uibk.ac.at

2. © 2011 HYVE AG 2 *Google Search Requests for. 200520072009201120132015 Interest in Open Innovation and Crowdsourcing Google Search Requests Crowdsourcing Open Innovation

3. © 2011 HYVE AG Development Stages of Open Innovation & Crowdsourcing 3 20022014 Interest Agenda Setting Academics Time of Pioneers Workshops Project based Piloting-phase Single projects Specific tasks Gaining txperience Exploratory Don’t fall behind 2006

4. © 2011 HYVE AG EXAMPLE 4 2014 Project based 2006

5. © 2011 HYVE AG P&G Co-Creation Channel Goal: Creation of a sustainable innovation community

6. © 2011 HYVE AG 729 members 179 ideas 1477 evaluations 91 492 visitors

7. © 2011 HYVE AG Idea Cemetery (Getty Images)

8. © 2011 HYVE AG Development Stages of Open Innovation & Crowdsourcing 8 20022014 Interest Agenda Setting Academics Time of Pioneers Workshops Project based Piloting-phase Single projects Specific tasks Gaining txperience Exploratory Don’t fall behind New Normal of Innovation OI/Crowdsourcing as part of innovation management Along the entire process Different modes and forms Sustainable OI/Crowdsourcing Channels/Labs Innovation ecosystems 2006

9. © 2011 HYVE AG EXAMPLE 2014 New Normal of Innovation

10. © 2011 HYVE AG Vodafone Open Innovation Program Product Development Innovative Products & Business Models Development Cluster Product Development Cross Industry Events Innovation Camp Ideas Business Models Prototypes Networking Vodafone Open Innovation Program Innovation Contest

11. © 2011 HYVE AG Clickable Prototype Projectsetup & Planning Existing Insights, & Technologies Global Open Innovation Contest Business Cases & Expert Validation Finalization Open Innovation Contest

12. © 2011 HYVE AG Innovation Camp Development Cluster Production ClusterInnovation Camp Market Feedback

13. © 2011 HYVE AG Innovation Camp

14. © 2011 HYVE AG Open Innovation Program

15. © 2011 HYVE AG Innovation Eco-System – Players 15 Customers Startups Users Suppliers Employees Cross Industry Universities & R&D Institutions Expert Crowd Communities Competition Know-How Money Labor Facilities Access CORE TEAM

16. © 2011 HYVE AG Innovation Eco-System – THINKING Approach Tools and Methods Design Thinking User Centered Experience based Empathy Lean Start UpOpen Innovation Start Up Scrum & Agile Iterative Wisdom of the Crowd Collaborative Communities Inside out/ Outside Inn

17. © 2011 HYVE AG The ICAROS system allows gamers to steer through virtual worlds by balancing their body. It consists of the ICAROS rig, controller, VR-headset and gaming app. Controlling on the ICAROS exercises balance and reaction as well as different muscle groups - especially core-, chest-, and shoulder muscles. The ICAROS controller is mounted to the handle bar of the device. It contains all necessary electronics to measure the users movements, sends the data the VR Headset and can be connected with any compatible HMD (head mounted display). Active VR – The Solution GAMING APP CONTROLLER WORKS WITH VARIOUS HMDs Copyright ICAROS GmbH 2015

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19. Impressions EXPO, Milan 2015 Re:publica, Berlin 2015 WIRED Next Generation, London 2015 WIRED Conference, London 2015 European Space Agency, Cologne 2015 Copyright ICAROS GmbH 2015

20. © 2011 HYVE AG The New Normal of Innovation Corporate* Know How Resources Customer Base Start-Up* Flexibility Lean Start Up Thinking Agility Fast Open Innovation & Crowdsourcing Innovation Management