1. Marketing democracy has arrived Dorin Boerescu CEO 2Leva, 2Performant 21 st february 2013 interactive-seminars.com

2. “Affiliate marketing is a type of performance- based marketing in which a business rewards one or more affiliates for each visitor or customer brought about by the affiliate's own marketing efforts. ” wikipedia

3. Dorin Boerescu 39, married, 1 child Serial entrepreneur – 2 exits, 2 failures, still holds shares in 2 advertising companies (non-executive) 2009 top affiliate in 2Parale - convertor.ro 2011 – 2Leva.bg launch Since February 2012, member of Leo Burnett Romania 2013 – 2Performant 2010 199720042008 2011

4. Dorin Boerescu Founder of ecomTIM.ro – the biggest ecommerce conference in Romania – 13-14 March 2013, 3rd edition Speakers from Google, Visa, Prestashop, Verve Search, Microsoft, Vodafone Speaker at Affiliate Management Days in London, 15-16 May 2013 Attended Affiliate Summit West 2013 Jan – Las Vegas

5. Tracking, payments, ecosystem Flat fee + % from transactions Win-Win-Win - Everybody is paid only when a transaction is finalized. Affiliate network business model

6. 2.000+ affiliates schoolsmarts or streetsmarts in online marketing 13 active programs

7. Valentin. Super affiliate. Independent online marketer. Velina. Super affiliate. Publisher – Sanoma Bliasak Dimitar. Superaffiliate. Clients:  Fashion Days – 10% share of sales  FashionUP – 10%  3Suisses – 5%  Shopping-terapia – 10%

8. Additional revenue Better understanding of audience Research and know-how What publishers can get from affiliate marketing:

9. You can choose any advertiser, depending on target, conversion rate or commission. Use your available display inventory to test Start a campaign in several minutes No strings attached – if the results are not good enough, you can change or stop anytime! Zero sales effort!

10. You’re “speaking” only with the network (2Leva) One point of contact (and contract ) for many clients. Monthly payments. Zero client service!

11. Find out what your users are buying, when and the average purchase they make. Use the information in your editorial & sales strategy Understanding your users

12. Advertisers with no limits on the budgets – there is literally no spend limitations in a Cost Per Sale campaign. New/fresh clients

13. Global affiliate market 1996

14. Affiliate marketing is a “multi-billion marketing channel, which comprises more than 200,000 businesses and individuals” – Performance Marketing Association (2009)

15. How to generate money through affiliate marketing Generate CONVERSIONS by sending relevant traffic. Use banners in the FIRST PLACE to see what products are your users interested in, but after that: Build dedicated projects for affiliate marketing: Virtual malls Price search engines Daily deals agregators Cash-back projects OR send PPC targeted traffic (AdWords, Facebook)

16. Buying decision process Awareness/advertising/PR Affiliate marketing

17. Research is the king – Google Trends, Analytics, 2Leva Always be testing - advertisers, tools, tactics Keep and develop only the best performing Choose a niche based on its potential, not on your passion Analyze the target, the buying behavior, the advertisers Learn SEO, Affiliate Marketing, AdWords, Facebook Ads Become an online marketing expert! http://www.abestweb.com/ http://www.affiliates4u.com/forums/

18. dorin.boerescu@2Performant.com Linkedin.com/in/boerescu Thank you!