2.  Ryan Howe  11  17

3. Mission Statement At Sports Pause we strive to offer the best hot drinks to our customers and to keep them satisfied every time they come in, including giving them a sports page when they purchase a product. Opportunity Sports Pause is a service business. We focus on selling all of our products such as coffee, hot chocolate, and tea for a reasonable price. Sports Pause also has their very own sports page to read everyday which you’ll receive when you purchase a drink and a pastry.

4. Type of Business My business is a service business. Legal Structure Sports Pause is a sole proprietorship. I will run this company solely.

5. I’m qualified to run this business when it becomes operational because:    I will have a degree in Business I have had experience in the restaurant business I took a Marketing/Entrepreneurship class

6. Market Analysis Industry NameCoffee Shop Industry Size$10,000,000,000 Total PopulationNewington, Connecticut, 29,000 Target MarketTarget Market is male and female, aged 18-74. Median household income $50,000, 68% Potential Market90% of my survey takers said they’d be interested in supporting Sports Pause, or buying a product from Sports Pause 29,000 17,748 19,720 Total Population Target Market Potential Market

7. 7 Demographics  People who enjoy hot drinks and like sports, and reading about them. People tend to buy coffee in the morning before they go to work. Geographics  My coffee shop is in Newington, Connecticut mainly people who will buy from me live in Newington. Psychographics  The customers who buy from me like coffee, pastries, and like to read and talk about sports. Buying Patterns  My customers will be loyal to my café and will come in often.

8. Sports Pause Sports Pause Starbucks Dunkin Donuts Dunkin Donuts Factors Affordable Quality of Product/Service Price Location Reputation/Brands Unique Factors/ Knowledge ExpensiveAffordable Very Good DD sells all types of warm drinks and food All types of different drinks and some food SP has their own sports page and horse betting station Nationwide Newington, CT Very Good

9. PeopleProductPlacePricePromotion Any person who likes coffee and/or sports. website sign outside business cards 36 Fenn Road, Newington, Connecticut Hot drinks including coffee, tea, and hot chocolate. A sports news page Best prices competing with other coffee shops

10. Advertising My website, sign outside, business cards $100.00 Publicity The internet, Facebook, etc $.00 Sales Promotion Every Tuesday and Thursday its 10% off of pastries, and the last 2 tuesdays of the month you receive a paper for free. $.00 Total Monthly Promotional Expense $100.00 Promotional Expense Monthly Amount Monthly Amount

11. Materials Material Description Cost/Total QuantityCost per Unit Coffee 1 Can $34.60.16 Pastry2 Dozen = $6.99.29 Newspapers Paper $21.99/Pack.22 Total Material Cost per Unit.67 Labor Labor Cost per Hour Time (in Hours) to Make One Unit Labor Cost per Unit $8.50.008.07 Total Labor Cost per Unit$.07 COGS (per Unit) $.74 Description of One Unit of Sale: One cup of coffee, a pastry, and a newspaper.

12. Selling Price (per Unit)$2.50 COGS (per Unit)$.74 Other Variable Expenses (per Unit)$.00 Total Variable Expenses (per Unit)$.74 Contribution Margin (per Unit)$1.76 Description of One Unit of Sale: One cup of coffee, a pastry, and a newspaper.

13. Fixed ExpenseAverage Monthly Expense Insurance $125.00 Salaries of Employees $4,400.00 Advertising $100.00 Utilities (Gas, Electric, Telephone) $250.00 Rent (Newington, CT) $1,500.00 Total Average Monthly Fixed Expenses $6,375.00

14. Total Hours in a Week = 168 108 80

15. Total Units Sold 54,050 Total Units Sold 54,050

16. Monthly Fixed Expenses Contribution Margin per Unit =Monthly Break-Even Units In an average month, the company will begin to make a profit after selling 3,622units. $6,375.00 $1.76 = 3,622 units

17. Selling Price per Unit $2.50 Number of Units Sold 54,050 Total Sales $135,125.00 Variable Expenses $39,997.00 Contribution Margin $95,128.00 Fixed Operating Expenses $76,500.00 Pre-Tax Profit $18,628 Taxes @ 15% $2794.20 Net Profit $15,833.80

18. Start-Up Investment Start-Up Expenditures ItemWhere Will I Buy This?Cost suppliesBJ’s $472.26 DBAHartford, CT$10.00 Servesafe certification Culinary School$350.00 furnitureBJ’s $6,900.00 decorationsBJ’s/Best Buy $11,000 Total Start-Up Expenditures $18,732.26 Cash Reserves Emergency Fund$9,366.13 Reserve for Fixed Expenses$19,125.00 $47,223.39 Total Start-Up Investment

19. ROS: Return on Sales For My Business: $135,125 Dollar Equivalent = $0.11 ROI: Return on Investment For My Business: Dollar Equivalent = $.33 $15,833.80 X 100 = 11% $15,833.80 $47,223.39 X 100 = 33%

20. SourceAmountDebtEquityGift Personal Savings$10,000X Relatives/Friends$37,223.39X Totals$47,223.39 Total Start-Up Investment

21. Philanthropy- I will donate 8% of all net profits to the Connecticut Against Gun Violence Education Fund Business Responsibility- I will have an ad in the window of my coffee shop showing my philanthropy plan.

22. Be busy sale wise everyday Go to a 4 year college and major in broadcast/journalism BusinessPersonal Have more than one location Sell more food items Short-Term Long-Term Have a job at ESPN after college and open my own sports themed coffee shop

23. Thank you for your consideration. Website coming soon Thank you for your consideration. Website coming soon