1. To Publish, or Not to Publish… Making Smart Publishing Decisions

2. Traditional Publishing Author w/ Manuscript + Publisher w/ Funding =

3. What You Will Do… Provide the completed manuscript Work with editors and design teams Help promote the completed work

4. What they will do… Design the cover Typeset the book Determine the title Pay for printing, distribution and marketing

5. Self Publishing Author w/ Manuscript + Funding =

6. What You Will Do… Everything

7. Pros for Traditional Much less risk for the author Much less cost for the author Ready team of professionals already assembled No startup costs Greater prestige

8. Cons for Traditional Much lower profit margin Far less creative control over cover, title, etc

9. Pros for Self Publishing Much higher potential for profit Greater creative control

10. Cons for Self Publishing Much greater financial risk Higher startup costs More effort on the part of the author Some people will not take you seriously

11. Traditional 5000 books @ $10$50,00010%$5,000=x= Print Run Total RevenueRoyaltyAuthor Profit -$5,000 Expenses $0= Total Author Profit $5,000 If your book does not sell, you do not lose any money.

12. Self 5000 books @ $10$50,000100%$50,000=x= Print Run Total RevenueRoyaltyAuthor Profit -$50,000 Expenses $25,000= Total Author Profit $25,000 If your book does not sell, you stand to lose a lot of money.