1. Ethics and Society Chapter 2

2. Syllabus Question http://www.polleverywhere.com/multiple_choice_polls/MjA4MzIyNDQ4Nw

3. Is a system of ethics needed? Why or why not?

6. http://www.youtube.com/watch?feature=player_embedded&v=hibyAJOSW8U

7. Five Reasons Supporting a Code of Ethics Social Stability Trust Moral Hierarchy Moral Gatekeeper Fundamental Societal Norms Truth Not stealing

8. Promote Dynamic Moral Ecology Social conscience striving for decent society Resolve Conflicts Clarify Values Solving moral dilemmas through debate

9. Functions of Media within Ethical System Three functions Primary source of information Democratic society Informed decisions without deliberate falsehoods

10. Transmission of persuasion TV Commercials: Super BowlSuper Bowl Classical liberal marketplace theory Federal Trade Commission Creation and dispersion of mass entertainment Media role

11. Five Conditions for System of Ethics Shared Values Codified Ethics: APMEAPME Wisdom Based on reason & experience Justice No double standards Freedom Choice without coercion Accountability Informal & formal corrective measures

13. Levels of Moral Duty General Obligations Apply to all of society Two general over all others Treat others with respect & moral dignity Avoid intentional harm Particularistic Obligations Within specific group, profession, or occupation Teachers: NEANEA

14. Stakeholders of Media Agents Individual conscience Objects of Moral Judgment Financial Supporters The Institution Professional Colleagues Society

16. Moral Obligation & the Institution http://www.youtube.com/watch?v=ZF64SPueNtw

17. Dichotomous Viewpoints LibertarianSelf-reliance Individual Autonomy Social Responsibility Codes of ethics Political Pressure

18. 21 st Century Impact Growth of Internet Users Proliferation of Information outlets Ethics of Cyberspace Privacy Copyright Flaming

19. Self-regulation & Corporations Codes of Conduct Professional Codes Institutional Codes Ombudsman System Independent agent hired by institution to investigate questionable conduct News Council Cross section of community and media National News Council Considering a National News Council

20. NCA Credo for Ethical Communication Working in groups for a two part process: Rank the nine areas of ethical communication in the order that your group feels is the most important focus for 21 st Century communication Then, rank them in the order that you feel they are enforced

21. Sisley: blogs.ubc.ca Reebok: http://ethicsalarms.com/2012/03/22/unethical- advertising-slogan-of-the-month-reebok/ http://ethicsalarms.com/2012/03/22/unethical- advertising-slogan-of-the-month-reebok/ Jose Cuervo: frankwbaker.com Burger King: http://www.kerrydean.com/news/food- ads-burger-kings-bk-super-seven-incher-quiznos-toasty- torpedo/