1. TuffBoots, Inc. Juliana Bell, Colin Weber, Ryan Snowden, John Brown

2. Our Mission Statement... Here at TuffBoots Inc., we strive to provide the best possible conditions for your feet. Our mission is to maximize comfort, protection, and style so that you can put your best foot forward each day. 2

3. Company Objectives ●Maximize the customer's comfort and protection ●Provide environmentally-friendly products to customers at a reasonable price while maximizing profit 3

4. Use of IMC ●Advertising: ○Website ○Online Advertisements ○Social Media Presence (Facebook) ○Traditional Advertisements (TV) ●Sales Promotion: ○Dealer promotions ○Consumer promotions ●Sales: ○Spike in sales after Period 6 4

5. Analysis of Decisions ●PERIOD 1: Guess-and-check strategy ●PERIOD 2: Lowered promotions and advertising ●PERIOD 3: Lowered numbers, increased consumer promotions ●PERIOD 4: Increased salespeople, entered foreign market ●PERIOD 5: Increased product development, consumer promotions, advertising (home); increased consumer promotions, decreased salespeople (domestic); increased consumer promotions and advertising, decreased salespeople (foreign) 5

6. Analysis of Decisions ●PERIOD 6: Decreased consumer promotions and price (home); decreased consumer promotions and price (domestic); decreased advertising, price, consumer and dealer promotions ●PERIOD 7: Kept all numbers the same other than increasing product development ●PERIOD 8: Kept all numbers the same other than increasing product development ●PERIOD 9: Kept all numbers the same other than increasing product development 6

7. Analysis of Decisions ●PERIOD 10: Kept all numbers the same ●PERIOD 11: Kept all numbers the same, made product development 0 7

8. Company Logo 8

9. Advertisements https://youtu.be/DQkdwz LnCsI 9

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11. Company Website 11