1. GreenCook – Transnational strategy for global sustainable food management (162E)
Sophie MARGULIEW
Project manager
Espace Environnement ASBL
Thematic workshop on Priority 4 Brussels, 19 May 2010

2. I4B-GreenCook – Transnational strategy for global sustainable food management
What is GreenCook about ?
How did GreenCook come out ?
What is innovative about GreenCook ?
Why the topic could not be tackled and why the project could not be effective without transnational cooperation ?
How will GreenCook benefits the Lead Partner and its Region

3. GreenCook’s objectives
Aim : to reduce food wastage and to make the NWE a model of sustainable food management, by in-depth work on the consumer / food relationship thanks to a multisectoral partnership
Fighting against food wastage requires to combine work on consumer behaviour and optimisation of the food offer.
By developing innovative strategies to influence the consumer and cook relationship to food, both among out-of-home food professionals, and among households.

4. Workpackages
4 work directions, corresponding to 4 emblematic places of consumption, themselves connected to 4 groups of key players:
 At home, in the kitchen: precarious households and audiences, waste-managing local authorities
In the restaurant, in the company canteen: catering professionals 
In the school canteen: teachers and pupils (education); cooks (management)
At the supermarket: producers, retailers; food banks
4 workpackages that will be developed in parallel, to converge towards achieving the overall aim of the project :

5. Workpackages WP1 Enable Behaviour change WP4 Encourage WP3 Engage
Producing facts & figures, relevant methods & tools or individuals, out-of-home food professionals, packaging designers, social workers & household coaches to avoid food wastage
Behaviour change
WP4 Encourage
Assessing results to determine GreenCook standards for food wastage avoidance strategies & to reward good practices of professionals and households
WP3 Engage
Embedding good practices for food wastage avoidance by mobilising GreenCook Ambassadors and networking at a large scale
WP2 Exemplify
Testing innovative sectoral approaches and lobbying to validate European models of sustainable management of food

6. Outputs Behaviour change WP1 Enable
Information publications, practical smart toolkits (Smart food saving Portal 2.0 =Investment )
Transnational cookbook compiling best food saving recipies
Practical handbooks and training programmes + teaching kits
Behaviour change
WP4 Encourage
Specific and global assessment programmes (+ indicators); facts & figures
Transnational GreenCook challenge ; GreenCook trophy
Relevant criteria on food wastage avoidance, to update labels or reward schemes
WP3 Engage
Community actions : (cooking lessons, practical training sessions, events)
Short video clips with testimonies of ambassadors
Organisation of public debates
WP2 Exemplify
Living Labs + Educational biomecanical composting system (Investment)
Dialogue Platforms meetings and memoranda
Strategic Steering Committee meetings + Expert Committee meetings (lobby)

7. How did GreenCook come about ?
INTERREG IIIB REDUCE Strategy for transnational waste reduction
Espace Environnement = Lead Partner (citizens’ participation, network cooperation)
Intercommunale de gestion des déchets de Charleroi (B), Communauté Urbaine de Dunkerque (F), Communauté d’Agglomération de l’Artois (F), Syndicat Mixte SYMEVAD (F)
What next ?
Commitment for behaviour change (beyond awareness raising)
Mobilising a variety of stakeholders
Espace Environnement as Lead Partner
Partnership : EE (LP) + REDUCE partners + other French partners + a UK partner (Kent County Council)
Advice of JTS :
more focused / specific
partnership more relevant

8. The role of Espace Environnement
Identify, bring together (go-between), translate
Suggest, propose, orientate (structure)
Convince, reassure, create win-win (transnational action plan / decision-making)
Decide, impose, arbitrate (priorities, budget)

9. Innovative, specific, transnational ?
Identify a more specific issue, innovative, that needs transnational cooperation to be addressed
Survey of main 3 waste issues among the partners :
Criteria for EU project (innovative, need for transnational cooperation to address the issue, strength of the partnership )
Bulky waste
Hazardous waste
Food wastage ? ? ?

10. Innovative, specific, transnational ?
Identify the relevant partnership to tackle food wastage avoidance : Who are the actors ? Food producers, manufacturers, consumers
Public (local and regional) waste authorities (IBGE, Artois Comm., Kent CC, AV Ludwigsburg)
Other public authorities (canteens, underpriviledged) (CRNPDC) / NGO underpriviledged (BKCV)
Agro-industry – NO
Packaging producers and users (Fost Plus)
Supermarkets (GREENTAG – E. Leclerc)
Research Institutes (CRIOC, Univ. Stuttgart, Wageningen UR)
Restaurants (Euro-Toques, De Proeftuinen)

11. 15 months to give birth to GreenCook
Jul / Aug
Sept / Dec
Jan / Feb
March / April
May / June
July / August
Sept / Oct
New partners
Negociations with n ew partners
GreenCook
Specific
Innovative
Food Wastage + Structure
= brainstorming
Kent gives up 

12. Benefits for Espace Environnement and the region
Espace Environnement will gain expertise and experience :
in (EU) project management
on partners’ cooperation and networking (multi-cultural, multi-sectoral)
on food wastage issue
e.g. benefits of REDUCE
Benefits for the Region :
Pioneer experiments : opportunities to have regional problems addressed and solved in priority
Outputs, lessons learnt, results immediately usable
Bottom up feedback for regional policy orientations (e.g. waste prevention plan to come)
Sustainable communities, multi-sectoral partnerships around food

13. What is innovative about GreenCook ? 1/2
considers the pair product-packaging and adoption of new/adapted packaging types to increase food saving  refine public authorities’ waste prevention messages
rises new professional attitudes and behaviours, e.g. cooks won’t consider any more their job done when the meals are ready, but when the meals are eaten.
demonstrates how everyone can close the food loop
by composting unavoidable waste (e.g. fruit peelings) on site
and by using compost to grow vegetable that are used again for cooking.

14. What is innovative about GreenCook ? 2/2
optimises the balance between offer and demand and not focusing only on one side of the issue : which offers could reduce wastage, and how to make the consumer accept it ?
influences policy by opening the dialogue with sectors, which regulations have an impact on food wastage, and by building up with them consensual solutions that can be implemented within GreenCook,
produces innovative decision-making tools, based a series of measurement that are not available today.

15. Why is transnational cooperation necessary ot tackle the issue of food wastage avoidance? 1/2
A pathbreaking combination of partners, each with a unique, targeted expertise and legitimacy, and directly usable know-how :
Espace Environnement, a recognised co-operation organiser, is ready to support the emergence of shared innovative solutions, and recurrent trans-sectoral discussions.
The CRIOC has been scrutinising consumer behaviour for years.
Bruxelles Environnement has broken new ground on the subject via pilot studies in canteens but is struggling to adapt the dynamic to a broader scale.
The Nord-Pas de Calais Region would like to deploy a sustainable food plan in its high school canteens. It is also running a network that helps the disadvantaged to increase their life skills.
Artois Comm. and Ludwigsburg have sectoral networks for rapidly implementing the lessons learnt from the project.

16. Why is transnational cooperation necessary ot tackle the issue of food wastage avoidance? 2/2
Euro Toques and De Proeftuinen are associations of restaurateurs who are innovative for sustainable, good quality food.
ISWA (Stuttgart) is a reference in quantifying avoidable waste.
WUR Food & Biobased Research (F&BR) manages the Restaurant of the Future, which allows to assess how consumer behaviour is affected when confronted to food and food presentation innovations.
GREENTAG is trying out environmental communication and management in three Leclerc stores.
Fost Plus is opening the doors to innovation in terms of anti-wastage packaging.
The United Kingdom, pioneer in the fight against food wastage, offers a great deal of advice via some well-informed observers.
Polling these knowledge, experience and skills will enable the partners to accelerate the trend towards common sectoral standards and to overcome current impediments, while passing harmoniously from the experimentation stage to that of generalised strategy.

17. Transnational cooperation
Research Institutes
Territory
Home
School canteen
Disadvantaged
Companies
Producers
Social groceries
Caterers
Supermarkets
Restaurants

18. Thank you for your attention !
Sophie Marguliew
Espace Environnement ASBL