1. ´RURAL AREAS: DEVELOPMENT OF A NEW BRAND´

2. Stephan de Bonth & Bert Huls
WHO WE ARE……
Stephan de Bonth & Bert Huls

3. WHO WE ARE……
Bert Huls

4. PROFFESIONAL EXPERIENCE
Landscape architect
Designer
Urban planning
Ecological plans
Different projects, landscpae development between city and nature
City styling
Projects for local and regional governments focused on the shared use off the landscape
Projects for national and international rural development organization

5. WHO WE ARE……
Stephan de Bonth

6. PROFESSIONAL EXPERIENCE
Renovator
Constructor
Developer
Restotrator
Director

8. ´BRIDGE FOR KULDIGA –BRIDGE TO THE WORLD´

9. BUT THE REAL QUESTION IS?!
Why should we develop Kuldiga together?
We already have so many world city's?
And why should I go to Latvia?
And if I go, where do I get?
Personally i don't know nothing about it?
Finally everybody goes to the south of Europe?
Or to the islands?
Or to the United-States or South America?

10. THE ANSWER The answer is not: Because Kuldiga is so beautiful?
Or that the surroundings of Latvia are so beautiful?
No, but there is one answer?
The real answer is?

11. AUTHORITY & IDENTITY Kuldiga needs authority?
Kuldiga can improve his identity?

12. HOW TO GET AUTHORITY & IDENTITY
As a cultural city?
As a dynamic and allegro city?
As a architectonic city or a green city?
Kuldiga as node in nature and landscape?

13. WHO SHOW´S ME THE WAY?

16. TOURISM

17. TOURISM The concept tourism is aged Tourism is traditional
But, is tourism also economy?
Is touristic thinking not only a way of status?

18. TOURISM IS INTROVERT

19. TOURISM IS INTROVERT We think from ourselves We talk afroom ourselves
We do it for ourselves
We think in traditional niches
Young & old
Childless & with children
Low budget & rich

20. ´WITH WHAT GOAL?´
BRIDGE FOR KULDIGA – BRIGE TO THE WOLRD

21. ´WHO ARE THEY?´

22. ´AND, WHAT DO THEY WANT?´

23. ´WHEN WILL THEY BE HERE?´
´WHEN WILL THE BE HERE?´
´WHEN WILL THE BE HERE?´
´WHEN WILL THEY BE HERE?´

24. ´WHEN WILL THEY BE HERE?´
In the summer or winter?
Spring or fall?

25. ´HOW LONG WILL THEY STAY?´ ´HOW LONG WILL THEY STAY?´

26. ´HOW LONG WILL THEY STAY?´
An hour?
A day?
A week?

27. FOR WHOM ARE WE DEVELOPPING KULDIGA?

29. WHEN WE WILL DEVELOP KULDIGA IT WILL BE EXTRAVERT AND NOT INTROVERT

30. FOR WHOM ARE DEVELOPPING KULDIGA?
WHEN WE WILL DEVELOP KULDIGA IT WILL BE EXTRAVERT AND NOT INTROVERT
What we really want in Europe is thinking the Eurepean way
Thinking without any limits

33. THE TRADITIONAL TOURIST NO LONGER EXCISTS
´LONG LIFE THE NEW COSMOPOLITAN´
THE TRADITIONAL TOURIST NO LONGER EXCISTS
´LONG LIFE THE NEW COSMOPOLITAN´
THE TRADITIONAL TOURIST NO LONGER EXCISTS
´LONG LIVE THE NEW COSMOPOLITAN´
THE TRADITIONAL TOURIST NO LONGER EXCISTS
´LONG LIFE THE NEW COSMOPOLITAN´

34. THE TRADITIONAL TOURIST NO LONGER EXCISTS
´LONG LIVE THE NEW COSMOPOLITAN´
Civilians of a new world
Borders of all kind can be crossed easily
A cosmopolite mentality
People form different cultures can work together and stay together
Economical and cultural exchanges will be self-evident
Everybody is traveling around the world, young and old
Traveling will establish a less static view of you own life and also increase your interest in other cultures
Without losing your ´own´ culture
Travelers with new appreciations

36. KULDIGA AS AN ANCHORPOINT IN THE COSMOPOLITICAL THINKING
AND THAT IS WHAT WE WANT !
KULDIGA AS AN ANCHORPOINT IN THE
COSMOPOLITICAL THINKING
´THAT IS THE AUTHORITY WE WANT TO EMIT´
´THAT IS THE AUTHORITY WE WANT TO HAVE´

38. THIS WAY OF THINKING OFFERS NEW OPPURTUNITIES

39. THIS WAY OF THINKING OFFERS NEW OPPURTUNITIES
New economical connections
International business
Frequent flyer
Various interests
Shared cultural interests
Available in all seasons
Financially

40. BY THINKING COSMOPOLITE, INTERCULTURAL CONNECTIONS AND IDENTITIES WILL BE SELF-EVIDENT

41. THINKING COSMOPOLITE IS THE ONLY BASE FOR A NEW PLATFORM WHERE CREATIVITY, MARKETING AND COMMUNICATION WILL MERGE

42. HISTORY, RESTORATION, DESIGN, NATURE&LANDSCAPE, ECOLOGY AS A BASE FOR CULTURAL AND ECONOMICAL DEVELOPMENTS

43. ´A BRIDGE TO THE WORLD´
P u r e A m a z e m e n t.

45. EXTENSIVE DEVELOPEMENTS ARE MOST OF THE TIME
THOUGHT OUT INTROVERT

46. EXTENSIVE DEVELOPEMENTS ARE MOST OF THE TIME
THOUGHT OUT INTROVERT
Out of formula´s
Out of repetition of success
Out of financial subjects
Out of mass

47. FROM INTROVERT TO EXTROVERT

48. FROM INTROVERT TO EXTROVERT
We must think extrovert
Not thinking from own point of view, but form some else's view
Address someone else, not ourselves
Not out of 1 point of view, but various points of view
That's thinking EXTROVERT

49. ´RURAL AREAS ARE HOT´

50. THE INTEREST FOR NEW COUNTRY´S & AREA´S WILL ONLY INCREASE
A growing interest for local lifestyle; food, drinks, pleasure
A growing interest for local design and fashion
A growing interest for local purety & identity
In addition we turn back on the traditional mass tourism hotspots
We are looking for new challenges
On a small scale, delicate and quality are the new cosmopolic keywords

51. THE NEW FELLOW USERS: Will come from different country's
A different way of spending the holiday
Traditional summer holidays
Nice weather holidays
Short stay
To bridge 2 seasons
Staying all winter
Permanent or semi-permanent
For recovery
Senior life

52. SHARED USE
We must realise that the people from other country´s have an other way of experience than the local people and that means also an other way of recreation and enjoying, that means solutions for functional use
But on the other hand:
the locals are:
proud of their landscape
proud of their culture and nature
proud of their way of living
No matter the economical development you choose, you can only succeed if you combine the expecting from the visitor with the ideals and the benefits of the local people

53. AN OTHER WAY OF STAY ASKS FOR DIFFERENT SOLUTIONS AND SUPPORT
RURAL REGIONS HAS THESE POSSIBILITIES:
FOR EXAMPLE LATVIA

54. the key-word is PURE pure in the city pure in nature
pure in the landscape
pure architecture
pure as in people
pure as a life-style

55. ‘You can only communicate if you have content’

56. STRATEGY

57. VISION the interest in city trips is still growing
the need for agricultural recreation is growing – it even becomes a trend
agricultural recreation is based on the shared use of the (agricultural) landscape
agricultural recreation results in sustainable economical development
of the countryside
agricultural recreation is the way to reconcile cultural history, ecology and development of nature and landscape
if you make the existing qualities stronger you create authority & identity
authority & identity is the only way to be credible in your communication

58. ‘PURE AMAZEMENT’
the degree of variability in relation to the surface of an area, defines the recreative quality level of this area
Latvia has the potential for such a high level recreative quality
the best way to bring this recreative quality to light, is to show the extremes

59. Target areas and their specific concepts
FOR EXAMPLE
Target areas and their specific concepts
The city
The woods
The seaside

60. DEVELOPMENT OF THE HISTORIC CENTER
attention for the public space
care for the historic elements
respect for ancient constructions
objective: - develop the spearheads
- develop individual 2nd houses
- develop recreational facilities
means: - re-establish & restauration

61. DEVELOPMENT OF THE HISTORIC CENTER
attention for existing buildings
care for the public space
attention for green areas
pay attention to current use
objective: - development of houses in clusters
- separate houses with shared facilities
- development, based on history, with modern flavor
means: - re-vitalization and newly build

62. DEVELOPMENT OF THE LANDSCAPE
attention for nature and landscape
care for ecology
attention for infrastructure
objective: - development of less extensive recreation
- wellness / spa / sauna / thermal bath
- development, based on history, with modern flavor
means: - landscaping, development of nature, new construction

64. RURAL AREA´S IN ITALY

65. MOLISE

66. PURE

67. NEXT STEP

68. We´ve made all these Italian developments on a small scale
In cooperation with the local population
Authority, identity and quality stand high in our standard
We´ve got the trust
The government has asked us to develop a masterplan
The blue print were Bert was talking about is the the most important apect
You can only communicate if you have content
We have made the agreement to develop different area´s in the next 3 to 5 years
this will be done in co-orporation with the local government

69. We can conclude that this is working well, by all participators
Rural area´s as a new brand
As a natural counterpart for mass tourism
Marketing and communication are very important
From a masterplan that will be used throughout entire Europe

70. ´RURAL AREA´S – A NEW BRAND´