2. TRAINEE AT PODRAVKA GROUP
CHALLENGE
PODRAVKA GROUP
TRAINEE AT PODRAVKA GROUP

3. CHALLENGE
PODRAVKA GROUP

4. Grupa Podravka Podravka is one of the leading food companies
Belupo is the second largest pharmaceutical company in Croatia
Two core businesses: food & beverages and pharmaceuticals
Companies and representative offices in 20 countries
Production capacities in 4 countries
Distribution network from the Adriatic to the Baltic Sea
Podravka and Vegeta among leading food brands in the region
Producing about 800 different products
Products sold on points of sale around the world
Podravka Group abroad
Companies and representative offices in 20 countries
about 1,000 employees
Podravka Group in Croatia
7 companies
5,500 employees
Podravka Group
6,500 employees

5. Podravka history
1934
1949
1958
1970s
1990 – 2000
2000 – 2010
Wolf brothers establish food processing plant
The company gets the name Podravka
prof. Zlata Bartl’s team launches Vegeta;
Soup production
Lino baby food;
Belupo founded;
Vegeta exported to Hungary and Russia
Privatization;
Restructuring and investment cycle (105 mln EUR) – new factories Vegeta, Belupo, SAP R/3
Strategic alliance with Nestle in SEE;
Acquisitions: Eva, Lagris, Farmavita, Lero, Warzywko;
New production plants of Belupo
Expansion to Western Europe, overseas countries 5

6. Vision and Mission Vision Mission
To be the leading food company in knowledge, consumer relations and revenues among companies headquartered in the region of SouthEast, Central and Eastern Europe, as well as the pharmaceutical company which achieves more through a distinctive partnership approach.
Mission
To create high-quality branded products that acquire the trust of clients and consumers.

7. Own distribution in 10 countries
Podravka abroad
Podravka d.d. Koprivnica, Croatia
Podravka, trgovačko poduzeće d.o.o. Ljubljana, Slovenia
Podravka d.o.o. Sarajevo, BiH
Podravka d.o.o. Beograd, Serbia
Podravka d.o.o. Podgorica, Montenegro
DTU Podravka d.o.o.e.l. Skopje, Macedonia
Podravka Polska Sp.z.o.o. Varšava, Poland
Podravka Lagris a.s., Dolni Lhota u Luhačovic, Czech Republic
Podravka International, s.r.o. Zvolen, Slovakia
Podravka International Kft. Budimpešta, Hungary
Podravka International Deutschland - 'KONAR', München, Germany
Podravka d.d. Riga, Latvia
Podravka International Pty. Ltd. – Sydney, Australia
Podravka International USA Inc. New York, USA
Podravka International Gida Sanayi ve Diş Ticaret Ltd. Şti. Istanbul, Turkey
Own distribution in 10 countries
Podravka d.d. Moskva, Russia
Predstavništvo Podravka Kijev, Ukraine
Predstavništvo Podravka Bukurešt, Romania
Podravka Bulgaria INC Sofija, Bulgaria
Podravka sh.a. Priština, Kosovo

8. Podravka exports to more than 50 countries
Albania
Armenia
Australia
Austria
Azerbaijan
Belgium
B&H
Belarus
Bulgaria
Montenegro
Czech Republic
Denmark
Egypt
Estonia
Finland
France
Greece
Ireland
Italy
Israel
Jordan
South Corea
South African
Republic
Canada
Kazakhstan
Kyrgyzstan
Kosovo
Latvia
Liberia
Lithuania
Luxembourg
Hungary
Macedonia
Moldavia
Holland
New Zealand
Germany
Poland
Romania
Russia
USA
Slovakia
Slovenia
Serbia
Spain
Sweden
Switzerland
Turkey
United Arab Emirates
Ukraine
Uzbekistan
Great Britain

9. Strategic Business Areas (SBA)
May 2008
Strategic Business Areas (SBA)
Food and beverages
Pharmaceuticals
BUSINESS PROGRAM
BUSINESS PROGRAM
Food
Seasonings
Meat
Beverages RX
OTC
Drugstores
Podravka dishes
Baby food
Sweets and snack
Fruit and vegetable
Condiments
Fish products
Frozen food
Universal
Special
Meal makers
Canned meals
Meat sauces
Pates
Luncheon meat
Mineral water
Spring water
Ice tea
Juices
Syrups
Instant beverages
Tea
Digestion and metabolism
Blood and blood forming organs
Heart and vessels
Dermatics
Urinary system and reproductive hormons
Systemic infections
Bones and muscular system
Infections caused by parasites
Respiratory system
OTC medicines
Diethetic products
Natural medications 9

10. Production facilities
Vegeta and soups factory – Koprivnica
Vegeta factory – Kostrzyn, Poland
Danica factory – Koprivnica
Studenac factory – Lipik
Baby food and cream spreads factory – Koprivnica
Fruit factory – Koprivnica
Mill and bakery products factory – Koprivnica
Snacks factory – Koprivnica
Kalnik factory – Varaždin
Vegetable factory – Umag
Lero factory – Rijeka
Frozen food factory, Ital-Ice d.o.o., Poreč
Lagris factory – Luhačovic, Czech Republic
Belupo Factory– Koprivnica and Ludbreg
Farmavita Factory– Sarajevo

11. TRAINEE AT
PODRAVKA GROUP

12. What is ? Specialist training program General training program
Educational training program
Gaining expert knowledge to be able to work independently.
Getting to know other departments, their functions/learning about the company and its international markets
Development of a trainee
Development of a mentor
Systematic development of young employees from the very beginning
Quicker gaining of independence and taking over work responsibilities
Development and adoption of company culture
Standardization and skills of young employees
Adoption of company values:
Focus on consumer;
Focus on results
High product quality;
Team work;
innovation
structure
result
Why?
Consists of ---?
learn, learn, learn
Purpose
Your first 10 months at Podravka Group

13. Who is in ?
Mentor
Trainee
HR department
Carriers:

14. Mentor Responsibilities Teacher to the trainee
Introduces the trainee with the department and its function within the company
Transfers knowledge and experience
Introduces and teaches about methods and with the work technique, theory, practice, production, technical-technological and business tasks, depending on the function of the department
Creates a specialist trainee program
Focuses and supports the trainee
Monitors up-to-date and quality of the tasks performed, providing trainee with feedback
Monitors and encourages cooperation of the trainee with team members
Trains the trainees to be able to perform tasks on his own
Teacher to the trainee
= transfers business knowledge and experience
Supervisor to the trainee
= guides and tracks trainee development
Associate to the trainee
= he learns and advances together with the trainee

15. Responsibilities HR department Associate and support to the mentor
Creates and implements general trainee program
Prepares and implements an Educational program for trainees and mentors
Supports mentors and traineesduring their trainee program
Monitors and evaluates the carriers of the trainee program
Prepares documentation necessary to implement the program
Responsible for implementation of the trainee program
Always ready to help and support the trainee, next to his mentor
Carries out development talks with the trainee and mentor
Associate and support to the mentor
Associate and support to the trainee

16. Responsibilities Trainee
What is important is that you are a responsible young person... You will learn about other responsibilities and tasks in due time

17. I ask questions, I am curious
Trainee
I want to know
I am creative
I want to learn
I ask questions, I am curious
I respect my associates and company values
I want to be an expert
I wish to prove myself
I respect and build team cooperation
I am highly motivated
I am proactive

18. timeline
1st month nd month rd month th month th month th month th month th month th month th month
Mentor and HR department – welcome and introducing the program
Shape your future through:
Specialis training program – focus on the unit you come to, depending on your education
General training program
Getting to know other departments and people working there
Visiting factories – production facilities at Podravka Group
Education program
Developing communication and presentation skills
Developing proactive and creative relations to work and associates
e-learning
Development evaluation center
Getting to know international markets
Final exam
Selection of the best trainee of the generation

19. Why ?
Straight from the student benches! To
We know!
Training period is exceptionally important for further professional development of any young person being employed for the first time!!
Ask and confirm the claim!
“Anyone with a work experience remembers their first day at work and his training period!"
Expect a lot from yourself! Expect a lot from us!