1. .Com Companies “The new survivors.”
Pets.com died yesterday. ($60 M invested by Amazon.com)
Pet foods are bulky to ship.
Have narrow profit margins.
Are a semi-commodity.
100 sites sell some pet products.
Mothernature.com is also being liquidated.
Furniture.com laid off 76 of its 88 employees.
85 dot.com companies have folded this year.
More.com (drugstore)
Living.com (furniture)

2. Worth Thinking About
“The Internet is not a business but a way to communicate with customers.” i.e. boot store in San Francisco is getting 50% of its sales from Internet customers.
What will win:
“Brick-and-mortar companies that have trusted brand names, huge buying power and off-line stores to accept returns.”
“Or, those Internet-born companies with an early start and strong brand identity.”

3. Intranets, Extranets, and Enterprise Collaboration
Chapter 9
Intranets, Extranets,
and
Enterprise Collaboration

4. Chapter Objectives
1. Understand how companies are using intranets and extranets
for communications and collaboration, information publishing
and sharing, and business operations and management.
2. Understand the hardware, software, data, and network
components of an intranet’s information technology
architecture.
3. Appreciate how intranets and extranets can provide cost
savings or revenue benefits to a company.
4. Understand groupware tools for communications, conferencing,
and work management.

5. Intranets, Extranets, and the Internet
Internet Web Sites
Internet Links
Engineering
Server
Marketing
Server
CORPORATE
INTRANET
Extranet Links
Extranet
Links
Suppliers
Customers
Legacy Data
Server
H.R.
Server
Intranet Links
Other Company Locations

6. Internet Technology Resources
Network Management and Security Programs
HTML Web Publishing Software
Hypermedia Database Management Systems
TCP/IP Client/Server Networks
Web Browsers and Servers

7. Applications of Intranets
Communications
and
Collaboration
Business
Operations
and Management
Web Publishing
and Intranet
Management

8. Business Value of Intranets
Impressive
Returns
Quick Payback
Investment Cost
Recovered
Risk of Internet
Project is Low

9. Extranets
Use of the Internet (network) and its technologies but in a secured way (people in general cannot access the web sites) for business-to-business transactions, customer service and support and communication.
Replaces traditional Electronic Data Interchange systems and networks in many cases.

10. Examples of Business Value of Internet/Extranet Applications
Publication
Cost Savings
Customer Service
Programs
Training and
Development

11. Enterprise Collaboration
Communicate
Collaborate
Coordinate
Goal of Enterprise
Collaboration Systems

12. Intranet Communications & Collaboration
Groupware
Electronic
Mail
Voice
Paging
Faxes
Intranet
Communication
and Collaboration
within an Enterprise

13. Enterprise Collaboration Tools
Data
Conferencing
Videoconferencing
Discussion
Forums
Electronic
Meeting
Systems
Voice
Chat Systems
Groupware
Enterprise
Collaboration
Tools

14. Groupware Tools for Electronic Communications
Groupware for
Enterprise
Collaboration
Electronic
Communications
Tools
Enterprise
Conferencing
Tools
Collaborative Work
Management
Tools

15. Summary
Intranets and extranets work and feel like the Internet. They enable and improve collaboration within a business, and with customers and other business partners.
In many respects, intranets, extranets and enterprise collaboration help a business gain and sustain a competitive advantage.

16. Possible Exam Questions
1. Why are companies installing intranets?
2. What is the goal of enterprise collaboration
and how is that goal achieved?

17. Intranets - Business Operations & Management
Employees and external business partners can access and run custom
applications using web browsers from anywhere on the network
whenever needed.
Software (applets or crossware) are installed on intranet webservers.
Custom applications are designed to interface with and access existing
company databases and legacy systems.
Companies are developing custom applications that can be implemented
on intranets, extranets, and the Internet.
Develop and deploy critical business applications to support business
operations and managerial decision making.

18. Web Publishing
Used to develop and publish hyper-linked multimedia documents
to hypermedia databases accessible on Word Wide Web servers.
Uses intranet software browsers, servers, and search engines
to help users easily navigate and locate business information.
Information publishing including hypermedia web pages, ,
net broadcasting, and as part of in-house business applications.
Used for products such as company newsletters, technical
drawings, and product catalogs.
Ease, attractiveness, and lower cost of publishing and accessing
multimedia business information internally via intranet web sites.

19. Business Value of Extranets
Extranets facilitate an online, interactive product development,
marketing, and customer-focused process that can bring better designed
products to market faster.
Extranets can enable and improve collaboration by a business with
its customers and other business partners.
Extranets are a way that a business can build and strengthen strategic
relationships with its customers and suppliers.
Extranets enable a company to offer new kinds of interactive Web-enabled
services to their business partners.
Extranet technology such as web browsers make it easier and faster
for customers and suppliers to access resources.

20. Customer Relationship Management
Customer Relationship Management (CRM) software is geared to address the consolidation and integration of all forms of communication with a customer to enable a company to better serve its key customers.

21. Sun Microsystems’ Intranet

22. Intranet : Book Definition
An Internet-like network within an organization. Web browser software provides easy access to internal Web sites established by business units, teams, and individuals and other network resource and applications.

23. Applications of an Intranet
The basic applications of intranets include communications and collaboration, business operation and management, Web publishing and intranet management.

24. Sun Microsystems, Inc. Sun Microsystems, Inc. has long been synonymous
with leading edge technology.
A leading provider of hardware, software and
services for establishing enterprise-wide intranets
and expanding the power of the Internet.
After 18 years of telling the world "The Network is
the Computer," Sun has become a leader in the
emerging network-driven economy.

25. Sun’s Intranet Applications and Services
Views
What’s new
Library and education
Marketing and Sales
Product catalog
HR and Benefits
Engineering Information.
Travel
Sun Campus
Execution Suite
Construction Kit

26. Summary Sun Microsystems was a pioneer in the creation and use
of intranets in business in 1994.
SunWeb has over 3,000 intranet web servers available to 20,000 employees worldwide.
SunWeb has generated big cost savings versus publishing information in paper and other media. The ease and speed of sharing multimedia information on Web servers has also been credited with making people and teams much more productive and creative in their jobs and projects.

27. Important Issues to Build an Intranet
1. Determining your infrastructure requirements.
2. Determining your Web server needs.
3. Making a browser choice.
4. Deciding how to use use an intranet?
5. Determining the application development software you need.
6. Weeding through the pros and cons of a firewall.
7. Possibly changing the role of the Webmaster.
8. Determining what is needed to train employees.

28. Two Possible Exam Questions
1. What are major issues that you need to consider
when building a intranet?
2. How has Sun used its intranet to support its daily
business operations?

29. Business Value of Extranets
Extranets facilitate an online, interactive product development,
marketing, and customer-focused process that can bring better designed
products to market faster.
Extranets can enable and improve collaboration by a business with
its customers and other business partners.
Extranets are a way that a business can build and strengthen strategic
relationships with its customers and suppliers.
Extranets enable a company to offer new kinds of interactive Web-enabled
services to their business partners.
Extranet technology such as web browsers make it easier and faster
for customers and suppliers to access resources.

30. Supply Chain Management

31. What is Supply Chain Management?
A management concept that integrates the
management of supply chain processes with an
objective to:
Develop value-added services
Improve performance
Cut costs
Increase profits

32. Basic Business Objectives
Get the right product to the right place at the least cost.
Keep inventory as low as possible and still offer superior customer service.
Reduce cycle times.

33. Supply-Chain Management Focus
Suppliers
Procurement
Manufacturing
Warehousing
Customer Order Fulfillment
Distribution

35. Summary Time management, profitability and collaboration are
among the greatest challenges currently surrounding
companies today.
The Internet provides the opportunity to address all three
factors with a supply chain management approach.
To be effective, a supply-chain solution must achieve
world-class information accuracy and velocity to meet
market goals and stay ahead of product life cycles.

36. Two Possible Exam Questions
1. What role does supply chain management play
relative to electronic commerce?
2. In what ways does supply chain management
influence the way businesses run their daily
business operations?

37. Extranet at Marshall Industries

38. Avnet Marshall Industries
One of the largest distributors of electronic components to Original Equipment Manufacturers. (OEMs)
Note: In the Semiconductor Industry you either buy directly
from the manufacturer (if you are big enough) or from a
distributor.
Marshall operates in 38 worldwide locations with about 1,300 employees, half of whom are sales people.
The CEO is Rob Rodin who was a major force in pursuing an extranet strategy beginning in 1993.

39. Extranet
Extranet = Business to Business Commerce using Internet technology.
The successor of Electronic Data Interchange (EDI) which was and in some cases still is based on private networks or leased communications lines.

40. Business to Business Commerce
Business-to-business commerce is formenting a
fundamental, if not evolutionary, transformation of
trade.
The Internet gives businesses three major elements
for E-commerce:
  An easily accessed customer interface.
2. A way to distribute information.
3. A worldwide pipe-line.

41. Training in Multiple Languages
Since they are a global company, Marshall offers
technical support and education on the products
that they sell in multiple languages via its extranet.

42. What This Means To The Customer
Marshall's customers require timely information about part specifications and availability.
Since printed materials are often outdated before customers receive them, electronic distribution is a timely improvement.
A key dimension of Marshall’s success can be tied to the education provided and the technical support.  
Easy and fast communication on any and how issues.

43. Awards Received
CIO magazine named Marshall Industries as a recipient of the 1999 CIO 100 award.
Named Pulse Publications’ "Distributor of the Year" in May 2000 in recognition of outstanding performance in sales growth and customer base expansion.

44. Summary
Marshall Industries successfully expanded to a global distributor by doing business via an extranet.
A single worldwide source for a wide range of products.
Unmatched inventory available 24 x 7.
Knowledgeable specialists and the power to choose the service that fits a customer’s.

45. Two Possible Exam Questions
1. What are some pro’s and con’s of an extranet business approach from Marshall’s perspective?
2. Customer Service has been a very important aspect of Marshall Industries. Why is this important to a customer that relies primarily on an internet-based company like Marshall Industries?

46. Groupware Tools for Electronic Communications
Groupware for
Enterprise
Collaboration
Electronic
Communications
Tools
Enterprise
Conferencing
Tools
Collaborative Work
Management
Tools

47. Electronic Communications Tools
Voice Mail
Web
Publishing
Bulletin
Board
Systems
Faxing
Groupware
Electronic
Communications
Tools

48. Enterprise Collaboration Tools
Data
Conferencing
Videoconferencing
Discussion
Forums
Electronic
Meeting
Systems
Voice
Chat Systems
Groupware
Enterprise
Collaboration
Tools

49. Collaborative Work Management Tools
Task and
Project
Management
Other Joint
Work Tools
Knowledge
Workflow
Systems
Groupware
Collaborative Work
Tools
Calendaring
and
Scheduling

50. The Clicks and Bricks Spectrum
Wal-Mart and Barnes & Noble
Kbkids.com
Spin-Off
Strategic Partnership
Joint Venture
In-House Division
OfficeDepot.com
Rite Aid and Drugstore.com
Separation:
Greater focus
More flexibility
Access to venture funding
Integration:
Established brand
Shared information
Purchasing leverage
Distribution efficiencies

51. Right Answers?
In business and in life, how do you come up with the right answers?
You ask the right questions.

52. E-Commerce Decision Process
Brand
Separation
Integration
Does the brand extend naturally to the Internet?
Yes
Will we target a different customer segment or offer a different product mix on-line than in stores?
Yes
Will we need to price differently on-line than in stores to stay competitive?
Yes
Operations
Do our distribution systems translate well to the Internet?
Yes
Do our Information Systems provide a foundation on which to build an Internet strategy?
Yes
Does either system constitute a significant competitive advantage?
Yes

53. Management Equity Integration Separation
Do current executives have the skills and experience needed to pursue an Internet approach?
Yes
Are they willing to judge the Internet initiatives by a different set of business performance criteria?
Yes
Yes
Will there be a major channel conflict among management?
Does the Internet fundamentally threaten the current business model?
Yes
Equity
Is the business having trouble attracting or maintaining talented executives for the Internet division?
Yes
Yes
Does the business need outside capital to fund the venture?
Is a certain supplier, distributor or other business partner key to the venture’s success?
Yes

54. Internet Technology Resources
Network Management and Security Programs
HTML Web Publishing Software
Hypermedia Database Management Systems
TCP/IP Client/Server Networks
Web Browsers and Servers

55. Components of an Enterprise Collaboration System
Software
Network
Server
Teams &
Workgroups
Enterprise
Collaboration
Databases

56. Distance Learning

57. Distance Learning Topics
Targeted educational levels.
Successful programs.
Distance learning architecture.
Conclusions.

58. Definition Of Distance Learning
According to University System of Maryland Institute for Distance Education, “Distance education represents a variety of educational models that have in common the physical separation of the faculty member and some or all of the students.”

59. Distance Learning Traditional targeted students.
Distance Education is an excellent option for a great many busy Americans who have a work life and a family life.
Lamar Alexander
former U.S. Secretary of Education

60. Distance Learning Distance Learning Architecture Network
Systems Architecture
Course Material
Targeted Use
Instructional Support System
Graduate Courses
Network
Graduate Course Prerequisites
Undergraduate Courses
Community College Articulated Courses
Industry training
and
technical updates
Industry Collaboration
Client Features and Functions
Content Structure
Server Features and Functions
Content Guidelines

61. Distance Learning: Lots of Players
Duke University MBA
Purdue University - M.S. in Engineering
Tulane University - M.S. in Public Health
California State University - B.A. Sociology, B.S. Nursing
Cyberspace University - IT Training
Over 300 U.S. Universities and Colleges, all fully accredited, offer degrees in over 800 different fields from Bachelor's to Doctorate's. Over 40% of all graduates from these fully accredited colleges and universities go directly to graduate schools.

62. Distance Learning Model
Models of Distance Education
A Conceptual Planning Tool Developed by University of Maryland University College for the University System of Maryland Institute for Distance Education.
Seven Masters Degree programs.
62,000 students with over 20,000 outside the US.

63. Models of Distance Education
Planning and design.
Development.
Implementation.
Delivery and support.
Just like any computer-based system.

64. Planning Issues
Institutional policies and practices frequently need to be reexamined when two or more institutions are involved in distance education course delivery.
Examples:
1. When the students register, whom do they pay?
2. Who pays for the cost of distributing materials?

65. Evaluation of the Instructor
When evaluating an instructor, information about personal characteristics of successful instructors should be factored into future planning and hiring decisions.
Information about effective instructional strategies should be included in faculty training and support materials.

66. Laboratory Experiences
A challenging aspect of distance education is for faculty to determine how crucial a hands-on experience in a laboratory setting is in ensuring that students achieve the desired learning.

67. Academic Systems
A mountain-view company that has focused initially on college math courses.

68. Different Ways to Learn
Maria learns from seeing a visual representation.
( a picture )
Will learns by asking for an alternative
explanation.
James asks how to do it. ( show a method )
Lisa wants to know why does it work?

69. Additional Content Guidelines
Provide motivators as well as teaching material.
Back up all lectures with audio.
Pacing of the material should be under the control of
the student.
Provide a journal capability so that students can add
their own notes to a personal file on the material.
Provide links in the evaluate and homework sections
back to the explain section.

70. Instructional Support
Allow the instructor to easily re-sequence the different
lectures (chapters) and content within chapters.
Allow the instructor to add content and notes to the
multiple content sections.
Allow the instructor to create constraints within the
system to guide the student through the course material.
e.g. Not able to log-off without taking a quiz or not
able to log-off without picking up the homework
assignment.

71. Instructional Support
Provide a student and grade administration system that enables the instructor to monitor the progress of the entire class and of each individual student. This should include an link to each student.
Provide a bulletin board for each course where the instructor or students can post questions and answers that are of general interest.
Provide a bulletin board where course assignment examples can be displayed on demand by students.

72. Distance Learning Architecture
Support the ability to download from a master
server to a local server.
Support both CD content and download
capabilities for specific courses.
Base architecture on accepted IT standards.

73. Possible Exam Questions
1. What student focus makes the most sense in
terms of distance education?
2. Identify and discuss some educational and
technical issues relative to distance learning.

74. E-Learning Factor
Many businesses are only beginning to witness the dramatic cost savings in transitioning from traditional training to e-learning, yet a few forward-thinking companies already know this is old news. They have started ambitious measurement programs to prove e-learning's positive
impact on customer service, productivity and sales.
Metrics can deliver such proof, which is why Gartner Group estimates that about 30 percent of its e-learning clients use metrics to chart e-learning's impact on the company's performance. Gartner says the use of metrics to justify e-learning will expand as more companies use e-
learning to support high-priority business goals, rather than run training programs for training's sake.

75. E-Learning Factor
Many businesses are only beginning to witness the dramatic cost savings in transitioning from traditional training to e-learning, yet a few forward-thinking companies already know this is old news. They have started ambitious measurement programs to prove e-learning's positive
impact on customer service, productivity and sales.
Metrics can deliver such proof, which is why Gartner Group estimates that about 30 percent of its e-learning clients use metrics to chart e-learning's impact on the company's performance. Gartner says the use of metrics to justify e-learning will expand as more companies use e-
learning to support high-priority business goals, rather than run training programs for training's sake.

76. E-Learning Metrics Importance
It's a valid question to ask what e-learning is used for, what is the good of e-learning? It is not just cost reduction. But how does this translate into metrics?
At some point down the road, the new uses of e-learning will become even more interesting, and metrics are
only one way to validate that the uses actually happened.

77. Internet Significance?
Why has the Internet been acclaimed as the most significant factor impacting businesses and business operations since the Industrial Revolution that was sparked by the steam engine.