0. October 30, 2007 © SKF Group Slide 0

1. Introduction General Lubrication
Introduction – General Lubrication to SKF Sales
Presented by: Gary Godier
Modified by: Roy Lotspeich

2. Welcome! Lincoln Lubrications Systems St. Louis, Missouri

3. Agenda Introduction to general lubrication Sales organizations
Channels
Product and markets
Closing

4. 1 Introduction to General Lubrication
October 30, © SKF Group Slide 4

5. Did you know that ……?
General Lubrication has been one of the largest segments of Lincoln’s business? ….. That the Lincoln PowerLuber grease gun has been the largest single selling component for 10 years!

6. … sold through 3 Global Channels
Tools & Equipment
Vehicle and Equipment Services
Industrial

7. 2
Sales Organizations
October 30, © SKF Group Slide 7

8. Aftermarket tool & equipment sales group
Mark Olsen heads up this group of salesmen that cover:
T&E and hard parts warehouse distributors
(that sell to auto parts stores and mobile
tool trucks)
Industrial MRO distribution centers
Farm/home/hardware chains
Heavy duty fleet distributors

9. Aftermarket sales
This is a team that includes six outside sales people and one inside sales person that are responsible for almost 1/3 of all of Lincoln sales dollars in the U.S., Canada, and Mexico.

10. 3
Channels
October 30, © SKF Group Slide 10

11. Aftermarket sales mix Aftermarket Farm/ HD Hardware Auto parts
36%
24% 4%
12% HD
Mobile tool
distributors
Auto parts
stores
Industrial MRO

12. 4
Products/Markets
October 30, © SKF Group Slide 12

13. Lubrication tools, equipment & accessories
PowerLubers
Grease guns/accessories
Air operated pumps
Manual pumps
Waste fluid drains
Hose reels
Meters/control valves
Air Line products
Mityvac products

14. PowerLubers
The PowerLuber battery operated grease guns have been the #1 selling product for over 10 years. Model 1842/1844 approximately $8 million this year.

15. PowerLuber markets PowerLuber markets include: Transportation
Municipal garages
Fleet maintenance
General lubrication
Lube trucks
Agriculture
Farm equipment
Tractors
Implements
Machinery
Plows
Combines
Industrial
Plant maintenance
Heavy machinery
Mining
Construction
Heavy equipment
Earth movers
Trucks
Bearings / Bushings / Joints / 5th Wheels

16. Manual grease guns
Model 1142; The tool the rest of the industry is measured against:
Rugged cast iron head does not deform under high pressure
Precision machined plunger and bore assembly prevents lubrication by pass and air lock
Heavy gauge powder coated steel barrel
“Flip over” follower allows a superior seal for both cartridge and bulk loading
Accessible check valve allows for easy cleaning without complete gun disassembly

17. Pneumatic grease gun MODEL 1162
Fully automatic, pneumatic grease gun with variable-speed trigger
Outstanding performance, durability and grease flow
Patented anti-cavitation pump
6000 psi greasing capability
Air operating range psi
Accessible check valve for easy clean out
Includes advanced vent valve with filler nipple
30” high-pressure hose
Low operational noise

18. Clear tube grease guns Built To Last
The most durable tube assembly in the industry. The Lincoln clear tube design is impervious to drops and hits. Its resilient shell eliminates waste from grease bypass
Not All Grease Is Created Equally
Lincoln’s clear tube allows for quick grease identification eliminating the risk of mixing incompatible or unspecified greases.
Major oil companies are not yet involved Good opportunity to bring attention to their grease brand!

19. Air operated grease pumps
Twice the output
work less/ last longer on the same job.
High volume, high pressure- handles any additional hose length
Smooth & quiet- improves the environment

20. Greasing accessories Couplers
3 jaw design provides excellent seal on all fitting heads – SAE or Metric
6000 psi working pressure ability
Small diameter for tight grease points
Releases from fitting head at 15 degrees
Ball Check prevents back up / contamination
Needle nozzle
Allows lubrication of flush type fittings
Allows lubrication of joints without fittings
U-Joints fittings
5852
5852-2
5852-5
5803

21. Waste fluid drains and equipment
Diaphragm pumps

22. Manual barrel/bucket pumps
5 Gallon Lever Action Pumps
Applications
Antifreeze
Transmission Fluid
Motor Oil
16-55 Gallon Lever Action Pumps
Fits all standard 2 inch bung openings
Applications (Petroleum based fluids)
Motor Oils
Rotary Style Pumps

23. Meters and air line products
Couplers / Plugs
Meters
Electronic
Oil , ATF , gear lube
Pints, quarts, liters, gallons
Mechanical
Oils , ATF, and anti-freeze
Quarts, liters, gallons
11659
815
Filters / Lubricators/ Regulators

24. Reels Lincoln has different series reels in the line:
Lincoln’s LFR – (Lincoln fluid reel)
Low/medium/high pressure reels
Air
Oil
Grease
Heavy duty series hose reels
High flow series reels
Value series

25. Power cord and light reels
Lincoln has various styles of power light reels available
LED light reels
Medium duty
Heavy duty

26. Guardian Brand
A Low Cost Alternative for Grease & Lubricant Control Products
Description:
Grease guns
Grease fittings
Greasing accessories
Manual barrel/bucket pumps
Oilers
Target Market / Applications
Retail
DIY
Agriculture
Competition:
Performance tool
Plews/Lubrimatic
Private label imports

27. Mityvac
Mityvac, formerly a division of Prism Industries, was purchased in January of It primarily supplied small vacuum pumps to test vehicle systems for loss of vacuum, and to bleed brakes. These small pumps were also used in the medical field to deliver babies. (Lincoln/Jordan only purchased the automotive end of the business).

28. Mityvac sales percentages by product category

29. Mityvac product categories
Hand pumps
Features
Metal
PVC
Applications
Engine diagnostics
Brake bleeding
Various OEM

30. Mityvac product categories
Evacuators
Features
Manual
Pneumatic
Applications
Engine oil removal
Reservoir evacuation
Brake bleeding

31. Mityvac product categories
Brake Bleeding equipment
Features
Manual
Pneumatic
Applications
Vacuum brake & clutch bleeding
Pressure brake & clutch bleeding

32. Mityvac product categories
Engine diagnostics
Fuel delivery testers
Compression testers
Gasoline
Diesel
Digital
Analog

33. Mityvac product categories
Cooling system testers
pressure testing
Air evacuation
System refilling

34. Mityvac product categories
Specialty equipment
ATF refill equipment
Fluid transfer pump
Fuel system cleaner

35. 5
Closing
October 30, © SKF Group Slide 35

36. General lubrication!
With the broad coverage of parts in the Lincoln line, along with new innovative products being introduced, such as Mityvac automotive products, allows Lincoln to be the industry leader in lubrication.

37. Any questions!

38. Thank – you!
Thank you and have a great day! Good selling! Gary

39. October 30, 2007 © SKF Group Slide 39