1. 3M Building Window Films

2. Who we are
Diversified technology company
$30.9 bn, more than 55,000 products, 88,000 employees
Window Film business lies in the Renewable Energy Division of 3M
Inventor of Window Films in 1966
#1 Window Film manufacturer globally

3. What we do
First choice supplier of highly engineered and innovative solar control and safety & security window films…
…which help solve glazing problems of glare, heat and fading whilst also helping reducing energy costs…
…and protect people and assets from glass shatter, blast and other damage, either deliberate or accidental.

4. 7 Wonders of Window Film S – Safety & security H – Heat gain reduction
A – Appearance
G – Glare reduction
P – Privacy
I – Insulation
F – Fade protection
1. Glass is a very dangerous material. I have heard people from the glass industry say that if glass were to be invented today it would be made illegal. We can make glass stronger to reduce the injuries caused in an accident and harder to break through deliberately.
2. We can reflect the suns heat away to keep people and offices cooler.
3.We can make buildings look smarter and more uniform and modern or keep the desired appearance of old buildings.
4.We can reduce the suns glare on computer screens.
5.We can allow people to look out during daytime while stopping people from looking in.
6.We can reduce the amount of heat that would otherwise escape during the winter.
7.We can reduce the speed that fabrics fade.

5. Solar control in focus
Energy conservation
Increased comfort
Fade reduction
Glare and reflection reduction

6. 1. Energy conservation
Heating, air-con and lighting have significant impact on buildings running cost
Power and heating costs increasing
Thermal load of a building can increase up to 60% in the summer
3M solar control film reduce solar heat gain by up to 77%
Significantly reduce dependency on air conditioning, heating, blinds and lighting
Heating, air conditioning, blinds and lighting can have a significantly impact on a buildings total running costs, especially with power and heating cost seemingly rising every year. Solar heat gain in the summer can increase the thermal load of a building up to 60%. Effective use of 3M solar control film can reduce solar heat gain by up to 77% and significantly reduce dependency on air conditioning, heating, blinds and lighting as well as contribute to more efficient temperature control.

7. 2. Increased comfort
Keeping a building comfortable difficult with sunlight and heat
3M solar control films reduce heat of the sun resulting in greater occupant comfort
Ideal working environment is neither too hot nor too cold, with optimum use of natural lighting
For each degree above 24ºC, productivity is reduced by up to 5%
3M solar control film allows you to create the optimal, comfortable environment
Sunlight and heat can make keeping a building comfortable a difficult job. 3M solar control films reduce the heat of the sun resulting in greater occupant comfort. The ideal working environment is neither too hot nor too cold, with the optimum use of natural lighting. For each degree above 23ºC, the level of productivity is measurably reduced by as much as 5%! 3M solar control film will allow you to create the optimal, comfortable environment.

8. 3. Fade protection
Ultra violet light responsible for the fading of colours and degeneration of materials
3M solar control film reduces the damaging rays by up to 99.9%, substantially slowing down the fading process
3M solar control films protect displays in shop windows, galleries, and furniture, prolonging life and vibrancy of your assets
Ultra violet light is largely responsible for the fading of colours and degeneration of many materials. While no film can stop fading completely, 3M solar control film reduces the damaging rays by up to 99.9% and can therefore substantially slow down the fading process. 3M solar control films can also be extremely useful in protecting displays in shop windows, galleries, and furniture, prolonging the life and vibrancy of your assets.

9. 4. Glare and reflection reduction
Working at a computer or watching a screen with light on the surface is frustrating
By significantly reducing glare, 3M solar control film reduces eyestrain
Because the use of metal is avoided in many of our films, they are barely visible with no unwanted internal or external reflection
Appearances left unchanged, building and views inside and out attractive as they were before
Working at a computer or watching a screen with light on the surface is frustrating. By significantly reducing glare, 3M solar control film reduces eyestrain. Also because the use of metal is avoided in many of our films altogether, the film is barely visible when applied and has no unwanted internal or external reflection (up to 1% less reflectance than un-filmed glass) leaving appearances unchanged leaving the building and views inside and out as attractive as they were before.

10. 3M Solar Films

11. Unprotected glass vs Window film applied glass

12. 3M Solar Control Window Films
Prestige Series
Night Vision Series
Traditional Solar Series

13. 1. Prestige Series Multi layer optical film with hard coat on top
Acrylic adhesive and polyester release liner
Names indicate visible light transmission and performance
High luminous efficiency (visible light transmission to solar performance)
Metal free product
No corrosion
No radio interference

14. 2. Night Vision Series
Metalized PET layer with ceramic nano-particles and hard coat
Acrylic adhesive and polyester release liner
Names indicate visible light transmission and performance
No interior reflection or mirroring
Long durability

15. 3. Traditional Solar Series
Metalized polyester layer with hard coat
Acrylic adhesive and polyester release liner
Names indicate appearance, visible light transmission and performance
Effective solar gain reduction

16. 3M Solar Films-Product Lines

17. 3M Solar Films-Product Lines

18. Energy Conservation:

19. Market Facts

20. Entitlement = 5% penetration $ 362M X 5% = $ 18M
Market Potential
Building Window Films
Turkey Flat Glass Demand :1200MM sq feet
%87 of glass demand is for building applications
%60 of building glass applications is windows
%77 of building windows is clear .
Most of the building windows are double paned
(factors as 0.5 to window film applications)
1200MM sq feet
X 87%
X 77%
X 60%
X 1,5$/ sq feet
X 0,5
Market Universe = $ 362M
Entitlement = 5% penetration $ 362M X 5% = $ 18M

21. Display and Graphics Template v1 6.15.07
Country Competitive Landscape
Building Film Market
Key Players
Building Film Market Share
Company 1
19%
Company 2 9%
Company 3
28%
Company 4 4%
Rest of Market
40%
Total:
100%
Cell pac
Euromold
Ulusoy local firm

22. Competitive Platforms
Market Analysis– Building Films
Competitive strength
Competitive weakness -
Portfolio Coverage
Pyramid Presence
Competitive Platforms
Comments
Tech.
Distrib.
Cost
Guerantee
People
Brand & Mrktg
Company 1
No application guarantee
Company 2
Strong dist. network
Application guerantee
Company 3
Has dedicated sales team.
Company 4 - - - -

23. APPLICATION GUARANTEE
Market Snapshot
Building Window Films
Company 1
Company 3
Smaller Players
Company 2
COST
BRAND AWARENESS
QUALITY
PRODUCT GUARANTEE
APPLICATION GUARANTEE
Company 1
Company 2
Company 3

24. Way-to-market Strategy
Building Window Films
Residential
Window Films
Commercial
Window Films
Smaller volume projects
Mainly end users go to distributors and demand 3M window film
Bigger volume projects
Architectural firms
Civil engineering firms
Shopping malls
Restaurants & Cafes

25. Why use building window films ?
Decision-making for different customer segments
Building Window Films
Why use building window films ?
Prevent solar heat gain ; Decrease energy costs
Prevent fading
Shopping malls, plazas and hotels
Shop displays
A: Prestige Series
B:Night Vision Series
C:Silver20
PR 70
(High light transmission ratio)

26. Our Case Study

27. Innovation: Pipeline
What kind of additional benefits could be wanted in solar window films? Product Innovations?
Privacy?
More effective energy conservation?:

28. One Example

29. Innovation: Other Applications
What kind of additional market segments could use solar window films? What kind of other applications could be done for energy conservation?
Public Opportunities: Smart buildings & Energy savings?