2. Falls of the Ohio
The original Louisville challenge to greatness.

3. Now is the time to accept a new challenge
The campaign for long term funding for the arts and culture in Greater Louisville

4. Our Vision: Challenge to Greatness
Greater Louisville changes the world through creativity, imagination and innovation woven into every aspect of our community.

5. Our Mission: Challenge to Greatness
Establish a solid financial foundation for arts and culture in our community.

6. Call to Action
You take the pledge: “I am challenged to greatness.”

7. Our challenge:
Integrate arts and culture into the overall planning and development of the region and its infrastructure.
Expand the breadth and depth of the art and cultural offerings.
Ensure not only the future viability of arts and culture, but the social, spiritual and economic vitality of the region.

8. Our challenge:
Combine economic development efforts with arts and cultural educational institutions to create an educated and creative workforce.
Strengthen the touchstones of creativity, art, science, culture and education for the future of our children and our grandchildren.

9. Accept the challenge, and our rewards will be great:
Creativity on a massive scale
Regional prosperity
The cultural hub of the region
Creative workers, innovative businesses and lots of visitors
Expanded economic development

10. Accept the challenge, and our rewards will be great:
New expressions of creativity
Jobs
Enlivened community and enhanced charm
Holistic learning environment
Creative kids who problem solve creatively
Joy, life and excitement in every part of the community

11. The facts tell the story:
High school students test scores increase in direct relationship to cultural experience.
Nearly 8 million people visit cultural attractions annually.
Over 15,000 jobs are already supported by the cultural community.
Cultural tourists spend 45% more time in town than other tourists.

12. It is time for each of us:
Each person, each cultural organization, each business—take the pledge: “I am challenged to greatness” Help move Greater Louisville to a future made brighter by the fully realized potential of its rich cultural heritage.

13. Start today.
Take the pledge and meet the Challenge to Greatness!

14. Greater Louisvillians,
Greater Louisville institutions,
Greater Louisville businesses
This is a start of a long list of those that had/have accepted and embrace/embraced a Challenge to Greatness and have impacted/are impacting the world

15. People Pee Wee Reese Wendy Whelan Diane Sawyer David Jones
Meriwether Lewis
D.W. Griffith
Daryl Griffith
Paul Hornung
Hunter Thompson
My Morning Jacket

16. People Victor Mature Zachary Taylor John James Audubon
John Patrick (Groggan)
Mary Travers
Pat Day
Marion Sunshine
Marjorie Weaver
John Martin
Marsha Norman
Isaac Murphy

17. People Matt Winn Thomas A. Edison Jim Porter Mary T. Meagher
Henry Vogt
Fontaine Talbot Fox
Helen Humes
Jonah Jones
Annie Fellows Johnston
Jon Jory

18. People Dian Fossey Muhammed Ali Wendell Cherry Justice Brandeis
John Banward
Dr. Burt Monroe
Leo Burmeister
Pee Wee King (Julius F. A. Kuczynski)
Ed Hamilton
Fuzzy Zoeller
Kutz & Kleinert
Etta James
Thomas Merton

19. People Lionel Hampton Lee Luvisi Thomas Alva Edison Hobart Henley
Colonel Sanders
Ned Beatty
Tom Cruise
Dr. Robert Smith
Dr. Susanne Ildstad
Leon Bibb
Dr. Wiliam DeVries

20. People Frederick Law Olmstead
The Hill Sisters (Mildred, Patty, and Jessie)
Mary Anderson
Irvin S. Cobb
Enid Yandell
Foster Brooks
Tod Browning
Mary Ann Currier
Tori Murden McClure
Wendell Berry
Sam Gilliam

21. People Dr. William Henry Shepherd Irene Dunne Henry Watterson Hull
Robert Worth Bingham
Bob Thompson
Buck and Bubbles (Ford Washington and John Sublett)
Marlene Grissom

22. Businesses Humana Churchill Downs Louisville Slugger Brown-Forman
Jarvik 7

23. Institutions The Falls of the Ohio Actors Theater of Louisville
School for the Blind
Louisville Zoo
Actors Theatre of Louisville
The Speed Art Museum
The Portland Museum
The Louisville Ballet
The Louisville Orchestra

24. Take the pledge and meet the Challenge to Greatness!
Start today.
Take the pledge and meet the Challenge to Greatness!
“Culture is the measure of a civilization.” — W.E.B. DuBois

25. A challenge to greatness.

26. A challenge to greatness. Will YOU take the pledge?