1. IMPLEMENTATION OF AUTOMATED PRICING SYSYTEM

2. INTRODUCTION Inception : 1911
Headquarters : Benton Harbour, Michigan, USA
CEO : Jeff.M.Fettig
Employees : 73000
Net income : $433 million (USD)- 2006
Revenue :$ billion (USD) –2006
Products : Refrigerators, air conditioners,
microwave ovens, washing machines,
hand blenders,freezers,mixers etc.

3. MANUFACTURING HUBS MICHIGAN MEXICOC SWEDEN DENMARK GERMANY POLAND
FRANCE
AUSTRIA
ITALY
UNITED STATES
OF AMERICA
CHINA
HONKONG
INDIA
SINGAPORE
BRAZIL
MEXICOC

4. 11 MAJOR BRANDS WHIRLPOOL MAYTAG KITCHEN AID JENN AIR AMANA ROOPER
ESTATE
INGLIS
BAUKNECHT
BRASTEMP
GLADIATOR GARAGE WORKS

5. LIVE CASE – STUDY
Whirlpool had introduced the 'six sense' technology refrigerator ranging from Rs 10,600 to Rs
At the same time LG introduced a refrigerator to target the rural population and middle aged women,price ranging from Rs 5000 to Rs
Hence whirlpool had to decrease their cost margins overnight to withhold their customers and to be competitive.It took weeks for whirlpool to adjust their pricing because they did not have a centralized pricing database.
By that time LG had captured 10 per cent of the rural and semi-urban markets.

6. PROCESS DURING QUATERLY PRICING
CALCULATING
NEW PRICE
REVIEWING
PRICE
PRINTING
THE LIST
REVIEWING
THE PRICE
AGAIN
FEEDING INTO
MAINFRAME
COMPUTER
MAIL OR FAX
NEW
PRICE LIST

7. FAULTS IN THE EXISTING SYSTEM
Cumbersome pricing system.
Slow communication.
Error prone.
Extra paper work.
Dissatisfied customers.
(ranging from mega retailers to little stores.)

8. IMPLEMENTATION OF AUTOMATED PRICING SYSTEM
Application of a powerful ERP package called SAP.
Centralized data pool which can be accessed both by the manufacturer and the retailer.
Consolidation of the order entry systems and the pricing system.

9. IMPLEMENTING AUTOMATED PRICING SHIP NOTICE AND INVOICE
SYSTEMS
DATA
AGGREGATION
PRICING
RETAILER 1
FORMATTING
OMS
RETAILER 2
WARE
HOUSE
RETAILER 3
DATA
REVIEW
ORDER
MANAGEMENT
PURCHASE ORDER
REPORTING
SHIP NOTICE AND INVOICE
LABEL
AND
RFID
WARE HOUSE
BAR CODE AND RFID
ITEM SHIPMENT

10. RESULT AFTER IMPLEMENTING SYSTEM
Quick updating
Streamline work process
Centralized pricing database
Reduce cycle time
Increase productivity
Reduce costs
A step to global success.
In quarterly pricing, every three months the list for prices were printed and sent to the traders where as by implementing SAP, the ERP calculates the demand and material prices and adjusts the prices constantly.

11. DISCUSSION QUESTIONS Q1. Ans.
How are companies using I.T to improve services,lower costs and become more competitive?
Ans.
Building brand equity.
Customer loyalty.
Unique marketing strategy.
Improve inventory management.
Enable accurate execution of orders.
Enhances supply chain management.
Enhances pricing and promotion strategy.

12. DISCUSSION QUESTIONS Q2. Ans.
What are the components associated with a successful information system?
Ans.
SYSTEM ANALYST
PROGRAMMER
PEOPLE
HARDWARE
AND
SOFTWARE
EQUIPMENT
BACKUP,
PATCHING SOFTWARE
PROCEDURE
RAW FACTS
DATA

13. MR. ESAT SEAZER ( CIO ) WHIRLPOOL CORPORATION
“By leveraging
SAP Net Weaver,
we have overhauled our IT infrastructure
to provide more functionality and
capabilities, and, incredibly, we’ve
done it with no additional cost
to the company.” Esat Sezer
Corporate Vice President & CIO
Whirlpool Corporation

14. WHAT DID WE LEARN?

15. BIBLIOGRAPHY www.google.com www.hindutimes.com www.whirlpool.com
I.T for Managers:
Ralph Stair and George Reynolds

16. THANK YOU BY
FATEMEH. HANIKA. MEGHALA. NEHA. PRIYADARSHINI.