3. INVEST IN MAURITIUS Mauritius is a small Republic in the Indian Ocean
1.2-Million Inhabitants
1.4-Million Tourists per year visit the Island
67-Hotels. Six of which are 5-Star

5. WHY INVEST IN MAURITIUS?
The Mauritian Government through The Board of Investment of Mauritius has given tax breaks to encourage inward Investment
The Board of Investment facilitates Foreign Investment by helping to secure the relevant Permits
Land in Mauritius is considerably cheaper than Europe
Labour in Mauritius is the cheapest in the world outside India and Mexico (average weekly wage is €45)
Mauritius is a favourable holiday destination for honeymooners, windsurfers, deep sea diving enthusiasts, snorkelers & golfers alike
Situated 2,000-km east of South Africa, beside the Seychelles
340-Days of sunshine per year

6. BENEFITS OF INVESTING IN A HOTEL/VILLA COMPLEX
Each Investor will receive an annual Dividend based on the profits of the Hotel
Each Investor has the opportunity of having a site within the complex of the Hotel to build their own Villa
Tax on the Dividend and rental income is only taxed at 15%
An Investor’s private villa can be leased back to the Hotel
After 3-years the Investor can apply to obtain a Residency Permit for tax purposes

8. Lloyd Bowmaker (Mauritius) Limited
BUSINESS PLAN

9. Executive Summary
Introduction
Project Outline
Ownership / Management / Employment
Market / Marketing Strategy
Projections

10. I. Executive Summary
The Directors of Lloyd Bowmaker (Mauritius) Limited, have leased 18 acres of land beside the sea to develop and construct a Hotel/villa complex on the beach on the North of the island.
The sole purpose of the project is create a wealth management programme for our clients while investing in Mauritius and to give a favourable return on our clients investment.

11. We envisage employing a respected local contractor to build between 40/60 villas with a reception area, restaurant and bars. We envisage when the complex is fully functional to be employing upwards of 40 staff members.
We believe that we can bring Irish tourists/Europeans to this wonderful Island to holiday and to spend their monies here on the island of Mauritius.

12. II. Introduction & Background
This Business plan is written to:
Document strategy
Act as a management tool
in monitoring performance
Raise € 6 million equity funding

13. Background
Address: Port Louis, Mauritius
Status: Limited Company

14. Registered for:
VAT
Income tax
PAYE/PRSI
Corporation Tax
Formed as: Hotel & Villa Resort
Business in operation?:
Yes, started on 01/06/2007

15. Products & Services

16. It is the company’s intention to have two bars
and two restaurants on site and to cater for all
the needs of our clients.
We will provide water sports activities including:
Fishing
Jet ski
Snorkelling
Diving
Boating
Beach sports i.e. volley ball etc

17. III. Project Outline
General description of proposed business: 
We have leased 18 acres of land for the purpose of developing a hotel/villa complex to a high standard. The Location has 480m of beach frontage beside the Indian ocean which will attract Irish, South African, Indian, Chinese and Australian tourists. The complex will cater for all the requirements for a family stay on the Island.
The hotel, food & service will be of a 4/5 star quality with a 3 star price for our services.

18. The all-inclusive package is being considered
for our clients to allow them enjoy their stay
without having to spend more.
There will be a half board package, which will
allow the clients have the option of eating out
for their lunch or staying within the complex.
We will be gearing our style of that of the
Marriot Hotel Group in Europe that offer
Exclusive accommodation with tailor made
service to ensure that the client returns again
and again.

19. To give good value with exceptional attention
Mission Statement
To give good value with exceptional attention
to the needs of our clients.

20. Trends in industry
In Europe, people have had a good life style for
the past ten/twelve years and people are
travelling further from home in an effort to see
the world.
The island has no Irish owned hotel or
complex and perhaps this is one of the reasons
why Irish people don’t come to the Island in
their thousands.

24. Existing Site Photo

25. Existing Site Photo

26. Existing Site Photo

27. Existing Site Photo

28. Existing Site Photo

29. Existing Site Photo

30. Existing Site Photo

31. Targets
We are building 60/80 units and it is our intention
to have 75% occupancy so we would hope to
bring 4,608 new people to the island each year
assuming two visitors per Villa.
The operation to commence building work
would be Late May 2009 with our doors
opening for October 2010.

32. However with the planning regulations to be
overcome, we would envisage a six month
delay in commencement of the project and
more realistically we would be planning for a
grand opening in March 2011.
This will give the company three months to train
the staff and to be completely ready for July
2011 to welcome the first of the Irish Tourists.

33. Employers / Employees: Initial Staffing Proposal

34. Employers / Employees:
Who will replace you during any required
absences? We have a project manager on
the ground living in Mauritius already. We will
send out a qualified Civil engineer to look after
and mind our investment.
It is the intention that the board of
management will come to Mauritius on a bi
monthly basis to over see the development of
the project.
Our Engineer will report back to the board of
management on a weekly basis.

36. Market
Target market to 55 years

37. Competitors
Competitors’ strengths compared to LBM

38. In what ways do your products/services differ
from your competitors’?
Each Villa will have a dedicated team
A shuttle bus service in and out of Grand Bai
Price will be 60% of the other hotels
Loyalty discount for repeat business
We will have a tie up with an exclusive golf club for our clients

39. Marketing Strategy:
How are you going to present your business?
Brochures
Internet
Travel Agents

41. Key competitive advantages:
What extras do you offer compared to the
competition?
Personal attention to the client.
Better value for money.
We will promote Irish tourists, presently none of the hotels promote in Ireland.
Being Irish, we know what the Irish want and what they are looking for.

42. Rate those areas your customers are most
interested in, and your relative strengths in those
areas.

43. How are you going to approach your customers
and what buying motives are you going to
emphasise?
We are going to show our clients on the Internet
a video of your country and encourage people
to try the island once in their lifetime.
We will hopefully use some of your tourism
budget to advertise this little paradise.
We will use brochures to encourage clients to
book with us.

44. Marketing & Promotion Resources

45. Promotion methods
(how, where, frequency, why, etc.)
We will use the Internet to promote the country and our Hotel & Villa Complex
We will have a dedicated marketing team to liaise with tour operators worldwide and with corporate entities for conference facilities etc.
The Mauritian Tourist Board have backed our plans to allow us to advertise our hotel on their website.

47. Distribution
By and by brochures

48. New capital expenditure required
Land Lease costs €1million
We will invest €5million to build the complex
We will invest our knowledge and expertise. One of the directors is a former Hotel manager and has the know how in running such a business.

49. Capital Expenditure:

50. We have engaged our Construction Manager Mr
We have engaged our Construction Manager Mr. Shane Doyle to ensure that the standard of construction and of completion is of the highest quality.
We have engaged Mr. Ajit Teelock Chartered Architect to head up the design and build. Mr. Teelock is decorated as being one of the best architects on the Island and has overseen the design, construction and completion of the Government State Bank of Mauritius.

51. Raw material sources
It is the intention of the company to contract out all the works and that includes the raw materials for the construction. This price will be fixed. The contractor who is successful will be totally responsible for the materials both in relation to payment there of and the security of same on site.

53. Assumptions
The figures for income are based on 75% occupancy of the villas when all villas are built and operational. The figures assume that the villas will be built and ready for let from March 2011.
This allows for the commencement of the building project in May 2009 allowing for 18 months construction time, completion of the manicuring of the complex and the marketing of the resort together with the training of our staff.

55. Analysis of Overheads

56. Cost of Project
Income Projections on Villa Rentals (€)

58. Projected Profit & Loss in Income
20011/2012

59. Projected Figures:
Continued>>

60. Projected Figures:

62. INVESTMENT IN THE PROJECT
OPTION 1
Lloyd Bowmaker Mauritius has been set up as a Pension Trust Fund in order to be able take investment from clients who do not wish to have the high risk of the stock market (ie. One can invest their pension in bricks and mortar by way of Lloyd Bowmaker Mauritius Hotel & Villa Resort).
Capital Investment Guaranteed
10% Annual Growth
Confirmed Exit Strategy*
Tax Free Growth on Fund
*Advanced date confirmed with each investor to suit
individual retirement date.

63. INVESTMENT IN THE PROJECT
OPTION 2 (A)
€100,000 is the entry level per share. This share would entitle the Investor to 1% Annual dividend on declared profits.
OPTION 2 (B)
€500,000 of an investment would entitle an Investor to 5 shares and a 5% Annual dividend on declared profits and a plot of land to build a Villa.
If 5 shares are purchased, then the Investor will be permitted to build a Villa and lease same back to the Company, giving a double income Stream to the investor.

64. INVESTMENT IN THE PROJECT
OPTION 3
The third option is a an investment opportunity to purchase a detached villa outright, with a leaseback to the Management Company.
50/50 split on all rental income from the villa through the hotel.
Choice of 5 individually designed villas.
Prices range from €400k - €550

65. Thank You.