1. Port position strategy
Pieter Struijs,
senior executive vice president
Port of Rotterdam,
Malaysia, 2007

2. Objectives Rotterdam Port Authority
To promote economical activities
To arrange for nautical and maritime order, safety and security
The Port Authority aims to carry out its activities to achieve these objectives in a socially responsible way

3. Structure of RPA Government 25% Community of Rotterdam 75%
shareholders
Five members to be appointed by the shareholders
Non-Executive Board
Chairman with chief commercial officer, chief financial officer and chief operational officer
Executive Board

4. Total throughput
2006: +1,7 % ▼
Unit:
x 1 mln. tons

5. Throughput in Rotterdam, 2006
Total throughput: 376,6 million tons
Dry bulk cargo: ,4 million tons
Liquid bulk cargo: 175,8 million tons
Containers (almost 10 TEU): 94,2 million tons
Other general cargo: 19,2 million tons

6. World’s major ports (2005) Unit: x 1 million tons (m)
(1) Including rivertrade
(2) Freight tons (1 freight ton = 0,92 metric ton)

7. Major European ports (2005)
Unit: x 1 million tons (m)
/H. Gillet

8. World’s major container ports (2005)
Unit: Number x 1 million TEU’s
(Twenty Feet-Equivalent-Units)
Hong Kong and Shanghai including rivertrade
/H. Gillet

9. Globalisation Global market both production and consumption transport
Global players:
Global Liners
Global Terminal Operators
Global Forwarders

10. Consolidation of the Shipping lines
Global carriers/Alliances
APL
Cosco
DSR
Evergreen
Hanjin
Hapag-Lloyd
Hyundai
K Line
Maersk
MOL
MSC
Nedlloyd
NOL
NYK
OOCL
P&O
Sea-land
UASC
Yang Ming
Zim
APL
Cosco
Evergreen
Hanjin/DSR
Hapag Lloyd
Hyundai
Maersk
MOL
MSC
NYK
OOCL
P&O Nedlloyd
Sea-land
UASC
Yang Ming
Zim
Maersk/Sea-land
Grand Alliance
New World Alliance
United Alliance
CHKY Alliance
Evergreen
MSC
Zim
1993
1998
2003

11. Global carriers Key issues:
carriers entering terminal operations(better control and higher margins)
dedicated terminals
focus on hinterland transport
establishing own forwarding companies for maritime transport

12. Global terminal operators

13. First conclusions Rapid changes in port societies
Dedicated terminals and tariffs under pressure
Only with big investments operators could be tighten to a port
Increase of efficiency (and partnership?) to meet with the grow of transport
Ports have to reorganize so that they are able to meet the challenge.

14. Changing ports
Facilitator / partner in port industry development (port manager)
Joint Ventures for infrastructure development (Multicore pipeline)
Pro-active account management and acquisition strategy
Wider financial mandate

15. Rotterdam port positioning strategy
More space
Hinterland strategy
Port Community system
Reliable port

16. More space More container capacity Co-siting Environmental space
Turn-around time

17. Facilitate New Terminal Capacity
Investment Programme ECT Delta
Extension APM Terminal Rotterdam
New Euromax Terminal
Maasvlakte 2
Maasvlakte 2

18. New Land Reclamation Port of Rotterdam in need of S P A C E
Construction of Maasvlakte 2
reinforces the Port of Rotterdam’s position and quality

19. Co-siting advantages (1)
efficiency increase in use of:
area
feedstock/ base materials
energy and utilities
area facilities and infrastructure

20. Co-siting advantages (2)
more synergy between parties
less waste / rest products
contribution to the environment
contribution to the sustainability policy of R3
lower investment costs
lower operating costs
optimalization of employment options

21. E
Environmental Space
The port of Rotterdam is unique in the world because it encompasses three residential areas: Heijplaat, Pernis and Rozenburg. That in itself is a sign of good behaviour on the part of the port community. Port of Rotterdam’s aim is to both strengthen the economy and improve the quality of life in the Rijnmond area. That is why the Port of Rotterdam forms part of a partnership of 23 public and private parties, set up to achieve this dual objective.
One of the projects is the creation of 750 hectares of new land for nature and recreational purposes, linked with the construction of new port sites. The locations of the new nature reserves are immediately to the south of Rotterdam and on the northern edge of the city.

22. Turn-around time Improve efficiency of nautical services by VTS Future
Risk analysis
Admittance policy

23. Hinterland strategy Reachability plan
(from infra thinking to mobility thinking)
Improve infrastructure (road = bottleneck)
Inland hub
Use of modern communication means

24. Reachability Plan From infra thinking to mobility thinking
Integral vision on rechability of port and industrial site
Relationship between all modalities
Most important problems on the road

25. Improve infrastructure, road = main bottleneck
More and more congestion problems
Infrastructural bottlenecks need to be solved
Long distance international road transport shifts towards inland barge and rail
However, Road transport will always be needed for short distance and before & aft transport

26. Inland hub Container capacity Modal shift Air pollution
Dedicated barge services
Stack of TEU

27. The Port infolink Community
All Rotterdam port players in the logistics chain involved
Agent
Forwarder
Organizers
Physical Chain
Barge operator
Shipping Line
Terminal
Depot
Rail operator
Road Haulier
Port Authority
Veterinary Authority
Customs
Bank
Facilitators

28. Why do we need a Port Community System?
What customer wants
paperless communication
timely and fast information exchange
simple planning facility
What customer gets
cost reduction
operational efficiency
better use of assets
information management

29. Advantages Operational costs  Sales / turnover  Service levels 
Time savings
Faster processes due to
faster, timely and more accurate information exchange (e.g. Customs declaration)
Service level improvement
Faster releases (Customs / commercial)
More, accurate, reliable and real-time status information and planning
Less mistakes
One-stop-shop (no bilateral systems)
Workforce / productivity savings
From ‘problem solving’ to control
Less data retyping
Less telecommunication, paper and courier costs
Efficient communication with public bodies (Customs, Veterinary Authority, RMPM, ...)
Operational costs 
Sales / turnover 
Service levels 

30. Reliable port Safety: accident prevention Security: crime prevention
nautical: vessel traffic management
environmental: loading/unloading, bunkering, repair jobs
Security: crime prevention
theft
smuggling
illegal immigration
terrorism

31. Reliable port (2) Multidisciplinary co-operation
Rotterdam Port Authority
Regional Fire Brigade (& Company Fire Brigades)
Customs
Seaport Police (& Coast Guard, Royal Netherlands Navy)
Deltalinqs (Industrial & Logistic Employers’ Association)
Public Health Service
DCMR (Environmental Protection Agency)

32. Port of Rotterdam Harbour Master’s responsibilities
60 km
40 km
Regulations & Monitoring
Prevention & Incident Control

33. Safety Harbour Co-ordination Center Rotterdam Port Authority
Incident Control training
Port Security

34. Harbour Coordination Center

35. Traffic control at Harbour Coordination Centre (HCC)

36. Traffic Control (HCC) Admission policy of seagoing ships
Long term planning of shipping traffic
Implementation of policies, regulations and procedures
Data flow in Data Handling System
Coordination between nautical services, customers, other ports
Emergencies, calamities

37. RDF
Wassenaar
Maasvlakte
Schouwen

38. Other key users of (part of) the Data Handling System
Public
Seaport Police
Customs / Immigration
State Port Control
other VTS Authorities
Private
Pilots organization
Royal Agency Dirkzwager
Shipping agencies
Tughandling
Linehandling

39. Division Harbour Master Rotterdam

40. Harbour Master’s mission
Safe, smooth & environmentally responsible shipping
optimize shipping traffic and shipping related activities in a client oriented way within the boundaries of public law

41. Operational safety in 3 departments
Traffic Management Traffic Control (HCC) VTS (Traffic Centres)
Noxious and Dangerous Goods (Dangerous Goods Control Center and motorised inspection teams)
Port Operations Control (a.o. patrol vessels, bridges, locks)

42. VTS - Traffic Centres
Hoek van Holland
Botlek
City

43. Vessel Traffic Service (VTS) IMO compliant
Monitor traffic and environment
Supply traffic information
Regulate traffic
Enforce traffic and environment rules

44. Noxious and Dangerous Goods Dept.

45. Noxious and Dangerous Goods Dept.
Dangerous Goods Control Center (HCC)
Monitor dangerous goods handling
Monitor waste handling
Mobile inspection teams
Enforce Port Bye-laws

46. Port Operations Control Patrol vessels

47. Port Operations Control Patrol vessels
Escort shipping traffic
Inspect nautical infrastructure
Enforce Port Bye-laws
Incident response

48. Disaster / Crisis Management
Mayor
strategic
Municipal Crisis Staff
Commander
disaster management
organisation
tactical
Operational Team
Commander incident
Location
operational
Incident Location Team
Units on location

49. Contingency plan: Key services
Fire brigade
Rotterdam Port Authority
Police
DCMR (enviromental protection agency), Hazmat / chemical, advisor
Health service

50. What to protect Port area: 10.500 ha = 26.000 acres
Quay length: km = 50 miles
Seagoing ships / yr:
Inland barges / yr:
City of Rotterdam
NL and EU economy

51. Port of Rotterdam
Area managed by PoR, responsible for safety and security

52. Port Security in three phases
Supply chain (CSI, C-TPAT, EU)
Port area (EU Directive)
Ships and terminals (ISPS)

53. Phase 1: ISPS Port Security Plan terminal operators & shipping lines
(from July 1st 2004)
Port Security Plan
Port Facility Security Plan
n = 1
n = 142

54. Port Facility Security Toolkit
Web-application providing on-line assistance for terminals in completing both risk analysis and PFSP
The toolkit ensures
Full compliance
Uniformity
Efficiency
Confidentiality

55. All elements of ISPS are addressed in the Toolkit
Access to the Port Facility
No Access or Restricted Areas
Monitoring the Port Facility
Cargo Handling
Ships’ Stores
Unaccompanied Luggage
Measures and procedures determined by risk assessment

56. Phase 2: Port Area Security (EU directive)
authorities + all port companies
Port Security Plan
Port Facility Security Plan
n = 1
n = 142

57. Phase 2: Port Area Security
EU Directive in preparation
Complete coverage of designated ‘Port Area’
Key infrastructure (road, rail, power grid, etc)
Chemical industry, distri-areas, pipelines
Same methodology as ISPS
Risk Analysis
Port Security Plan
3 Security Levels
Early implementation in Rotterdam (in 2006)

58. Overarching Port Security Plan
Scenario development
Connection with crisis response organisation
Objects analysis & measures
Rapid Response Teams
Port Key
Integration with VTM

59. Rapid Response Teams Sea Port Police and Port Authority
Shared water-borne surveillance
Information exchange
Special Security Inspections by Sea Port Police upon request PSO

60. Port Key
Introduction of universal identification card for efficient terminal access (control)
Biometric capabilities (or electronic / visual )
For frequent visitors
Service providers (Pilots / Suppliers / …)
Inspectors (RPA, Customs, …)
PFSO remains responsible

61. Phase 3: supply chain security authorities (worldwide) + companies
EU initiatives
EU Consultation paper
Plans for Directive on Freight Transport Security
Research programs
Shipper
Port A
Port B
Buyer
Transport
Transport
Transport

62. Phase 3: supply chain security authorities (worldwide) + companies
In Rotterdam
C-TPAT: many shipping lines participate
CSI: US Customs officials stationed in Rotterdam
24 hour Manifest rule
Customs X-ray scanners
Radiation detection gates
Shipper
Port A
Port B
Buyer
Transport
Transport
Transport

63. Policy of the Port of Rotterdam
Phase 3 consistent with phases 1 and 2 (no overlap)
Development of secure AND efficient lanes
Information management and technology
Important role for Customs
Secure actors
On voluntary basis (incentives)
Regulations only when necessary (high threat cargo)