1. Do Nice Guys Finish Last?
Elise Furukawa, Marissa Diehl, and Jordan Heuser

2. How to Spot a Nice Guy
Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, doi: /

3. Our Study
Dating Preferences of University Women: An Analysis of the Nice Guy Stereotype
By Herold and Milhausen (1999)
Investigated women’s perceptions of nice guys, and their sexual success compared to bad boys
Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, doi: /

4. Definition of Nice Guy/Bad Boy
Dichotomous
Nice guys were either losers or good guys
Losers were boring, inexperienced, weak, and nerdy
Good guys were polite, had high standards, and are less physically attractive
Bad boys were one of four categories: rebel, macho, fun, and sexy guy
Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, doi: /
The study was open ended, so the women defined nice guy and bad boy themselves

5. Methods Sample size of 165 female undergrads
Wanted to investigate the sexual success of nice guys
Vignettes about nice John and bad boy Mike
Questionnaire was given with 3 measures
Sexual importance
Maximum acceptable level of partner’s sexual experience
Women’s perceptions of nice guys
Hypothesized that sexually conservative women were morel likely to date nice guys
Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, doi: /

6. Results
Women using a restricted sociosexual strategy (sexually conservative) are more likely to date nice guys
Want mates who will provide parental investment
Women using an unrestricted sociosexual strategy (promiscuous) are more likely to date bad boys
Want mates who are physically attractive, not looking for long term commitment
Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, doi: /

7. Results Continued 54% of the women chose nice John from the vignettes
But, 56% of the women said they knew other women who said they wanted to date nice guys, but ended up with bad boys instead
By the measure about partner’s maximum acceptable number of sex partners
This is evidence for the nice guy stereotype that is present in the media and in our culture
Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, doi: /

8. Discussion
Discrepancy between what women say they want and what they actually do
Women say they want to date nice guys, but prefer bad boys instead
Bad boys are successful with more promiscuous women
If the woman is looking for a short term, casual relationship, she will be more likely to date bad boys
Herold, E. S., & Milhausen, R. R. (1999). Dating preferences of university women: An analysis of the nice guy stereotype. Journal of Sex & Marital Therapy, 25, doi: /

9. Any questions?