1. THE STUDY OF INDIVIDUAL CHOICES CONCERNING THE USE OF RESOURCES AMONG COMPETING WANTS TO MAXIMIZE WEALTH

2. Scarcity All resources are limited
So, people cannot obtain all that they want
they must make a sacrifice
or in more economic terms, “Pay a Cost”
Scarcity forces YOU to choose among alternatives

3. Resources – What are they?
Land
Human capital (Labor)
Physical capital
Entrepreneurship

4. Economics – a way of analyzing choices concerning use of resources
Ultimate Goal of Economics: Maximize individual and societal wealth
Wealth is the subjective evaluation of well being
Economic thinking can be used to maximize your own individual wealth.
Economics can be used for social policy to maximize wealth for all members of a society.

5. Here’s the Deal
Resources are insufficient to satisfy our unlimited wants.
“We can’t have everything we want.”
We must make choices – inevitable reality
Choices require decisions between alternatives
Alternatives create winners and losers
So we should be careful about the choices we make.

6. Benefit/Cost Analysis
State the goal and identify the resources available to reach the goal.
Identify alternative ways to use the resources to achieve the goal.
Narrow the alternatives to two. Evaluate the advantages and disadvantages of each alternative.
Select the best choice, based on available information
The choice not selected is called the opportunity cost.

7. Keep in mind The choice is the alternative selected.
The opportunity cost is the alternative not selected, the opportunity given up.
Every choice has a cost; there is no such choice as a free choice.
DISADVANTAGES ARE NOT COSTS. There is only one cost to each choice.

8. Marginal
A little more or a little less. Compare benefits and cost of two alternatives

9. The Solution: Marginal Analysis
Every resource use has a benefit and an opportunity cost.
We should only use the resource in that activity if the benefit outweighs the OC.
Marginal analysis tells us how much of each resource to use in each activity.

10. Using Marginal Benefit/ Marginal Opportunity Cost Analysis
Investigating two alternatives
What’s the difference in benefits between the two?
Is the marginal benefit of the choice greater than the marginal OC?

11. The Marginal Principle
How far should I pursue any single activity, knowing that the resources I am using have opportunity costs; they could be doing other things? Ex. You can’t please everyone
If the marginal benefit is greater than the marginal opportunity cost, go for it; otherwise, go back!

12. Using Marginal Analysis
How long should I wait in the lunch line?
As long as the marginal (additional) benefit of getting hot lunch outweighs or is MORE than the marginal cost of time lost with friends.
As long as MB (Marginal Benefit) is > MC (Marginal Cost)
How long should I continue dating my boyfriend?
As long as the marginal (additional) benefit of seeing him is greater than the marginal (additional) cost of seeing better guys.
MB > MC
How long should I study for the unit test?
As long as the marginal (additional) benefit of studying is MORE than the marginal cost of no sleep.

13. Use opportunity cost to explain the following

14. Why farmers often wait until a rainy day to do errands in town, while a businessman in a new suit will decide to forego his errands on the same day.
The opportunity cost (OC) for a farmer doing errands in town on a rainy day is lower than the OC for a businessman doing errands in town on the same day

15. Why businessmen often buy full-fare tickets while people planning vacations fly when rates are lower
The opportunity cost for a businessman buying full-fare tickets is higher than that of a family planning a vacation

16. Why movie stars, fashion models and rock-singers have higher divorce rates than the rest of the American population
The opportunity cost for a rock star getting divorced are lower than the opportunity cost are for the rest of the American population to get divorced

17. Law of Diminishing Returns
Output will ultimately increase by progressively smaller amounts when the use of a variable input increases while other inputs are held constant
*The point at which spending more time will result in lesser return

18. Example Ms. Joy decides to start a zucchini garden
Year 1 she harvests 20 zucchini!
Year 2 she uses 1 pound of fertilizer  which results in 30 zucchini!!
Year 3 she uses 2 pounds of fertilizer  35 zucchini
Year 4 she uses 3 pounds of fertilizer  37 zucchini
Year 5 she uses 4 pounds of fertilizer 33 zucchini – less than before…hmmmmmm
Year 6 she uses 5 pounds of fertilizer  5 zucchini…all the rest were killed before flowering 

19. The Principle of Exchange
People will exchange if they gain more than they give; if the value of the choice is greater than the opportunity cost.

20. How do we get what we want?
Scarcity causes goods and services to be rationed
How do we do this?
Who decides on the mechanism?

21. Rationing Methods First-Come, First-Served Merit or Need
Arbitrary - Age, Hair Color, Shoe Size
Price--a Market System

22. Advantages of a Price System
Anonymous - Participants may not know each other’s characteristics
Market provides variety
Compare relative prices (i.e., opportunity cost)
Common Currency - No question of value
Individual choice to participate

23. Markets

24. One way to allocate scarce goods and services
The Market
One way to allocate scarce goods and services

25. Relative prices: why?
$50,000 $5

26. Because Scarcity Exists:
Scarce goods have to be rationed.
Some folks will be told “NO!!!”
It’s not fair, everyone will not be happy.

27. Relative Scarcity

28. Price: unit by which we measure relative scarcity

29. Order these products in terms of relative scarcity
a candy bar
a yacht
a Toyota mini truck
a nice dinner for two in LA
a ticket to a professional baseball game
dinner for one at MacDonald’s
a laptop computer

30. Order these products in terms of relative scarcity
7 a candy bar 1 a yacht 2 a Toyota mini truck 4 a nice dinner for two in LA 5 a ticket to a professional basketball game 6 dinner for one at McDonald’s 3 a laptop computer

31. Price The measure of relative scarcity
If a product becomes relatively more scarce, the price will rise.
If a product becomes relatively less scarce, the price will fall.

32. Market: An interaction of buyers and sellers

33. Necessary Components for a Market
Competition
Information
Property Rights
Incentives

34. Property Rights
With well defined property rights, owners have incentives to preserve, develop, and improve resources
Without well defined property rights, people have incentives to use resources as quickly as possible
over fishing
The buffalo

35. Economic Systems

36. Three Economic Questions
1. What goods will be produced
- What does an economy need to produce to keep its people alive/happy?
2. How will the goods be produced
- Should government produce things?
- Should things be produced by private citizens?
- Why?
3. Who gets what is produced
- Will everyone automatically get what is needed?
- How will you decide who gets what?

37. Three Types of Economic Systems
1. Traditional Economy
- economic decisions made based on tradition, customs, cultural beliefs
- self-sufficient, pre-industrial groups
- little or no outside trade – barter system

38. 2. Command Economy, Socialism
Government ownership of all means of production – all business (factories, farms)
-The “THEORY”
Everyone contributes according to their ability and receives according to their need

39. Advantages of Socialism
- guaranteed employment
- guaranteed housing
- free education
- free medical care

40. Disadvantages of socialism
- little incentive to work hard (why??)
- inefficient methods of production (more jobs)
- inhibits innovation, creativity (no self-interest)
- consumer has little choice (no competition)

41. 3. Market Economy, Capitalism, Free Enterprise System
- all business decisions are made by business owners and consumers
- all decisions based on self-interest
Self-interest is the motivator
- competition is essential
Competition is the regulator
- property rights are protected
- prices fluctuate based on interaction of supply and demand

42. Advantages of capitalism
- hard work is rewarded
*overtime pay, raise, promotion
- innovation is encouraged – increase profit
- flexibility – change happens easily
- quality goods are produced and sold at a fair price (competition)

43. Disadvantages of capitalism
- unequal distribution of income
*few rich, some middle, some poor
- financial insecurity bankruptcy, unemployment
- high cost of education, health care
- subject to inevitable swings of the Business Cycle

44. Reality Check
Modern national economies are all a mix of some capitalism and some socialism – Mixed Economies
United States - minimum wage, social security, medicare, anti-monopoly legislation
China – encourages individuals to own businesses and make profit
North Korea – closest to pure socialism