1. Learning By: Nick Lam and Jarvis Chow

2. Learning Definition: A relatively permanent or stable change in behavior as a result of experience. How do we learn?: Association! Change may be associated with certain changes in the connection within the nervous system.

3. Types Of Learning 1.Classical conditioning - learning to link two stimuli in a way that helps us anticipate an event to which we have a reaction 2.Operant conditioning - changing behavior choices in response to consequences 3.Cognitive/Social/Observational learning - acquiring new behaviors and information through observation and information, rather than by direct experience

4. Classical Conditioning How it works: After repeated exposure to two stimuli occurring in sequence, we associate those stimuli with each other. Result: Our natural response to one stimulus now can be triggered by the new, predictive stimulus. For example...

5. Ivan Pavlov’s BIG Discovery While studying salivation in dogs, Ivan Pavlov found that salivation from eating food was eventually triggered by what should have been neutral stimuli such as: Just seeing the food. Seeing the dish. Seeing the person who brought the food. Just hearing the person’s footsteps.

6. Before Conditioning Neutral stimulus: a stimulus which does not trigger a response Neutral stimulus (NS) No response

7. Before Conditioning Unconditioned stimulus and response: a stimulus which triggers a response naturally, before/without any conditioning Unconditioned stimulus (US): delicious dog food Unconditioned response (UR): dog salivates

8. During Conditioning The bell/tone (NS) is repeatedly presented with the food (US). Neutral stimulus (NS) Unconditioned stimulus (US) Unconditioned response (UR)

9. After Conditioning The dog begins to salivate upon hearing the tone (neutral stimulus becomes conditioned stimulus). What changed?: The neutral stimuli and conditioned stimulus are the same stimulus (bell), but the difference is that the conditioned stimulus now triggers his dog to salivate because he is expecting food to come. Conditioned (formerly neutral) stimulus Conditioned response: dog salivates

10. MORE EXAMPLES! The door to your house squeaks loudly when you open it. Soon, your dog begins wagging its tail when the door squeaks. You have a meal at a fast food restaurant that causes food poisoning. The next time you see a sign for that restaurant, you feel nauseated.

11. Acquisition Refers to the initial stage of learning/conditioning. What gets “acquired”?: The association between a neutral stimulus (NS) and an unconditioned stimulus (US). How can we tell that acquisition has occurred?: The UR now gets triggered by a CS (drooling now gets triggered by a bell).

12. Acquisition Timing For the association to be acquired, the neutral stimulus (NS) needs to repeatedly appear before the unconditioned stimulus (US), to about a half-second before, in most cases. The bell must come right before the food.

13. Extinction The strength of a CR grows with conditioning. Extinction refers to the diminishing of a conditioned response. If the US (food) stops appearing with the CS (bell), the CR decreases.

14. Spontaneous Recovery After a CR (salivation) has been conditioned and then extinguished: Following a rest period, presenting the tone alone might lead to a spontaneous recovery (a return of the conditioned response despite a lack of further conditioning). If the CS (tone) is again presented repeatedly without the US, the CR becomes extinct again.

15. Generalization Refers to the tendency to have conditioned responses triggered by related stimuli. Ex. Ivan Pavlov conditioned dogs to drool when rubbed; they then also drooled when scratched. (MORE stuff makes you drool.)

16. Discrimination Refers to the learned ability to only respond to a specific stimuli, preventing generalization. Ex. Ivan Pavlov conditioned dogs to drool at bells of a certain pitch; slightly different pitches did not trigger drooling. (LESS stuff makes you drool.)

17. Second-order Conditioning If the dog becomes conditioned to salivate at the sound of a bell, can the dog be conditioned to salivate when a light flashed by associating it with the BELL instead of with food? Yes! The conditioned response can be transferred from the US to a CS, then from there to another CS. This is second-order conditioning: turning a NS into a CS by associating it with another CS. Ex. A man who was conditioned to associate joy with coffee, could then learn to associate joy with a restaurant if he was served coffee there every time he walked into the restaurant.

18. Operant Conditioning Operant conditioning works through the use of stimuli to encourage behaviors. In operant conditioning, behaviors are followed by a stimulus that is desired/undesired and added/taken away. This is known as reinforcement and punishment.

19. More Operant Conditioning... Positive reinforcement adds a stimulus. Negative reinforcement removes a stimulus. By adding and taking stimuli, certain behaviors can be encouraged or extinguished. Such an example would be to reward a child for doing chores through allowance, or taking allowance away when said child misbehaves.

20. Example! B. F. Skinner is known as one of the founders of operant conditioning. At Harvard he created what is now known as the Skinner box where he placed different organisms in various conditions. One such condition was when he took hungry rats and placed them in the box with a lever. After pressing the lever (the desired behavior), Skinner would provide the rats with food (the stimulus). Eventually, the rats would catch on and repeatedly hit the lever for food at an increasing rate until no longer hungry.

21. Explanation! By manipulating stimuli, Skinner found that he could control the behavior of these organisms. To reproduce these stimuli the rat would reenact the behavior that preceded the stimuli. Thus, Skinner was able to alter/reinforce behaviors in the organisms used in his experiments.

22. Observational Learning Can we learn new behaviors and skills without conditioning and reward? Yes, and one of the ways we do so is by observational learning: watching what happens when other people do a behavior and learning from their experience. Skills you need is: Mirroring, being able to picture ourselves doing the same action, and cognition, noticing consequences and associations.

23. Observational Learning Processes Modeling Vicarious Conditioning o Vicarious: experienced indirectly, through others o Vicarious reinforcement and punishment means our choices are affected as we see others get consequences for their behaviors.

24. Albert Bandura’s Bobo Doll Experiment (1961) Kids saw adults punching an inflated doll while narrating their aggressive behaviors such as “kick him.” These kids were then put in a toy-deprived situation and acted out the same behaviors they had seen.

25. Mirroring in the Brain When we watch others doing or feeling something, neurons fire in patterns that would fire if we were doing the action or having the feeling ourselves. These neurons are referred to as mirror neurons, and they fire only to reflect the actions or feelings of others.

26. Mirroring Plus Vicarious Reinforcement Mirroring enables observational learning; we cognitively practice a behavior just by watching it. If you combine this with vicarious reinforcement, we are even more likely to get imitation. Ex. Monkey A saw Monkey B getting a banana after pressing four symbols. Monkey A then pressed the same four symbols (even though the symbols were in different locations). Monkey See, Monkey Think, Monkey Do

27. Prosocial Effects of Observational Learning Prosocial behavior refers to actions which benefit others, contribute value to groups, and follow moral codes and social norms. Parents try to teach this behavior through lectures, but it may be taught best through modeling, especially if kids can see the benefits of the behavior to oneself or others.

28. Media Models of Violence Research shows that viewing media violence leads to increased aggression (fights) and reduced prosocial behavior (such as helping an injured person).

29. THE END