Ppt on sales promotion techniques

1 Chapter 9 Integrating Marketing Communications 1: Mass Communications Techniques.

. It is important to adopt a systematic approach towards communication planning. Advertising is a highly visible component of the promotional mix. Sales promotions are a powerful technique for giving a short-term boost to sales. Publicity plays a very important role and has more credibility than other communication techniques say advertising. Sponsorship can generate publicity and foster favourable brand and company associations. Other important mass communications/


Part 1 Study Unit 8 Budgeting Concepts & Forecasting Techniques Ronald Schmidt, CMA, CFM.

estimate Example: How much are my sales affected by a change in price? See example B on page 257 SU 8.5 - Question 1 A quantitative technique useful in projecting a firm’s sales and profits is A. Probability distribution theory/future that is expressed in quantitative terms. It is a planning, control, motivational, and communications tool. A budget promotes goal congruence and coordination among operating units. Unfortunately, a budget does not ensure profitable operations. Incorrect Answers: AControl/


PREPARING & ANIMATING AN EVENT Contents : MANAGEMENT INDICATOR REPORT PROMOTION – KMANAGEMENT INDICATOR REPORT PROMOTION – K.P.I (key application indicator)

demonstrate, how to convince and how to link sales. Promotion Course PREPARING & ANIMATING AN EVENT ATTITUDE OF DEMONSTRATOR... Selling Aids  Promoters / BA’s have in hand selling aids to attract customers  The decoration of area according to event  Displays  Testers stands  Brochures Advertising campaign  GWP Those aids must be used to the maximum Selling Techniques The selling will be done according to the Lanc/


Importance and Objective of Sales Promotions.  Sales promotion is the process of persuading a potential customer to buy the product. Sales promotion.

WEAPON:- A marketing from can uses sales promotion as aweapon to compet with its rival orgn.,.  *QUICK SALES :- Sales promotion helps to make quick sales unders sales promotion scheme facilites and benefits are provided for the specific period of time,so the buyres hasten to buy the product before the scheme period expires.   There are 5 Objective of Sales Promotions.  Building Product Awareness – Several sales promotion techniques are highly effective in exposing customers/


4.04 Understand Promotional Channels used to Communicate with targeted audiences.

win a prize. Sweepstakes-is a game of chance in order to win a prize. Sweepstakes-is a game of chance in order to win a prize. Types of Consumer Sales Promotion Demonstrations-promotional technique whereby the use of a product is demonstrated in a retail outlet. The in-store demonstration is used most often in large department stores, supermarkets, or mass-merchandise outlets/


The Sales Process 2.08.

of Sales Jobs Trade Selling Build sales volume by providing customers with promotional assistance in the form of advertising and sales promotion Missionary Selling Technical Selling New-business Selling Retail Selling Telemarketing Specific Types of Sales Jobs/ and CRM Maintain contacts Maintain relationships Develop customer loyalty Implement rewards program Customer Service Tips And Techniques Customer Relationship Management (CRM): Involves strategies used to stay close to customers. 68% of people/


Learning Objectives: Chapter 16 Sales Promotion and Merchandising

: Chapter 16 Sales Promotion and Merchandising Define the terms sales promotion and merchandising. Explain the six roles of sales promotion and merchandising. Describe the steps involved in developing a sales promotion and merchandising plan. Explain the difference between special communication methods and special-offer promotions. List the various sales promotion techniques available. Explain the role and advantages of each sales promotion technique. Roles of Sales Promotion and Merchandising Getting/


Sales Promotion Chapter 18 Ch 18: Sales Promotion 2 Sales Promotion Using incentives to create a perception of greater brand value Consumer Market –Induce.

order size –Encourage cooperation with consumer market sales promotions –Increase store traffic Ch 18: Sales Promotion 19 Ch 18: Sales Promotion 20 Trade-Market Sales Promotion Techniques Point-of-purchase displays Incentives: Push money Allowances: Merchandise allowances, slotting fees, bill- back allowances, off-invoice allowances Sales Training Programs Cooperative (Co-Op) Advertising Ch 18: Sales Promotion 21 Business Market Sales Promotion Techniques Trade Shows Business gifts Premiums and advertising/


PROMOTION.

the seller to the customer that the seller will repair or replace a product that does not perform as expected. A warranty is a benefit of purchase rather than a sales-promotion technique. 104. During one scene of a popular television show, an actor pours a box of brand-name cereal into a bowl and begins to eat it. What does this exemplify/


Lesson 9 Sales and Marketing Identifying your market, maximising your sales.

about you through advertising, publicity and sales promotions. If you also want to generate more money from existing guests train your management and staff to use selling skills and techniques. Bars must keep a tight control/, Edinburgh’s Telford College: UK. Murphy, J. (2009) ‘Strong merchandising can Drive Sales’, July Issue, Licensing World, Jemma Publications Ltd: Dublin. Murphy, J. (2009) ‘Promoting Bar Sales’, November Issue, Licensing World, Jemma Publications Ltd: Dublin. Murphy, J. (2010) ‘Improving/


BA 3750 SALES MANAGEMENT L.P. Chew

the strategic background information prior to coverage of details. Target Consumers Product Place Price Promotion & Politics Implementation Marketing Planning Control Analysis Competitors Intermediaries Publics Suppliers Demographic- Economic Environment /Sales Technique Personal Selling Plan: Sales Technique 2. Assigning Responsibility 3. Establishing a Budget 4. Determining Types of Sales Positions 1. Setting Objectives 5. Selecting a Sales Technique Two basic techniques for selling are the canned sales/


Effective Promotional Techniques

See Learning Goal 4: Describe the role of the public relations department, and tell how publicity fits in that role. See text pages: 442-443 Sales Promotion Techniques B2B Trade Shows Portfolios Deals Catalogs Conventions B2C Coupons Cents-off Promotions Sampling Premiums Sweepstakes Contests Bonuses Catalogs Demonstrations Special Events Lotteries In-store Displays See Learning Goal 5: Explain the importance of various forms of/


SALES Sales Development Manager Developing and coordinating: the implementation of marketing campaigns, the company category management procedure, and.

and regional retail chain manager PROFESSIONAL RELATIONSHIPS Page 1/2 ALSO KNOWN AS: Sales Development Director Trade Marketing Manager Thorough Methodical Ability to anticipate needs Reactivity Organisational and planning techniques Planning and prioritising actions and field operations (promotional campaigns, etc.) Designing resources and tools for controlling the implementation of sales agreements for Heads of Areas ORGANISATION Adherence to procedure Methodical Shrewd judgement Ability to/


Promoting effective use of e- resources using e-tools Barbie E. Keiser GHSLA 2011 Savannah, GA.

/strong  Deep-toned  Second colors Color-blindedness Culture Dithering Monitor quality affects what’s seen 107 Sales promotion Short-run inducements to supplement advertising  Attracts new users  Penetrates new markets Contests Give aways Discounts / Financial issues  Private sector  Public sector Peer evaluation Standing within the information industry 154 Proven techniques for creating client satisfaction Motivated staff, trained and empowered to solve clients’ problems Management commitment Client/


MM303- SALES AND DISTRIBUTION MANAGEMENT MARKETING SPECILIZATION Mr.LALIT TANK Asst. Professors, MBA Department, Bhagawan Mahavir College of Management,

product knowledge, selling techniques, or relationship building. Sales training process 1.Assess sales training needs 2.Design and execute sales training programme 3.Evaluation and reinforcement of sales training programme 1.Methods/, Commission, bonus payment, fringe benefits, combination. 2.Sales contest Non financial rewards /compensation Promotion, recognisation, job security, sale meeting and conventions, sales training programmes, job enrichment, supervision. Guideline for motivating salespeople/


Promotion Analysis in Multi-Dimensional Space VLDB 2009 Tianyi Wu Tianyi Wu 1 Dong Xin 2 Qiaozhu Mei 2 Jiawei Han 1Dong Xin Jiawei Han 1 University of.

& TechCollege students201016 CComedyKindergarten201052 What is the rank of our book sales among other retailers? We ranked the 3 rd among all book retailers  ! Retailer#Sales A61 B180 C80 Book sales database Global aggregate result E.g. To compute the aggregate value/4 1 0.60.4 0.60.4 Conclusion Introduced the promotion analysis problem. Presented a basic query execution framework. Proposed two pruning techniques and the Promotion Cube for efficient query processing. The End Appendix Object pruning /


The Marketing Mix The 4 P’s Promotion. Learning Objectives Identify differences between sales promotion and advertising, above-the-line and below- the-line.

directly paid for means of communication but based on short term incentives to purchase E.G. sales promotion techniques Below the Line Uses all forms other than advertising Includes – Direct mail – Exhibitions – Sales promotion – Branding – Merchandising – Packaging – Sponsorship Exhibitions don’t have to be boring Method ExplainedPossible Limitations Price promotions – these are temporary reductions in price, also know as price discounting. They are aimed at encouraging/


4.5 The Four Ps Product, Price, Promotion and Place.

://www.youtube.com/watch?v=Ow0a06gsiF4https://www.youtube.com/watch?v=Ow0a06gsiF4 Below-the-line PromotionSales promotions are used to generate short-term gains in sales. –Sales or price deals – a temporary reduction in price –Loyalty programs – airline miles, /youtube.com/watch?v=jKdIfp9_04s What could be a LIMITATION of each strategy? Promotional Mix  The promotional mix is the combination of promotional techniques that a firm uses to communicate the benefits of its product to customers. –/


Economics & Principles of Management Supply. Supply - Definition Supply means the quantity offered for sale by sellers at particular prices, during a.

time needed to reorganize production in order to adjust supply to demand possibilities of altering the technique of production Availability of alternative markets Types of Elasticity of Supply Perfectly elastic supply Perfectly inelastic/buyers the product  superior 3) Pricing Under the Competition  set lower prices to promote sales – less profit 3) Pricing Under the Competition  set lower prices to promote sales – less profit Kinds of Pricing 1) Psychological Pricing 1) Psychological Pricing 2) /


Chpt 9 and Chpt 10 Product Chpt 11 Place Promotion Chpt 13, Basic Promotion – Intergrated Marketing Communications Chpt 14, Personal Selling Chpt 15, Advertising.

well Slide 13 Promotion Chpt 13 in the Marketing 106 course Copyright, Professor W.T.G. Richardson, Seneca College Promotion People Sales Promotion Managers They manage the Sales Promotion activitiesThey manage the Sales Promotion activities They decide /Promotion Chpt 13 in the Marketing 106 course Copyright, Professor W.T.G. Richardson, Seneca College Pulling through the promotion channel Pulling through the promotion channel Producer - personal selling 2 wholesaler retailer customer Promotion techniques/


IB Business and Management

this is wasteful and the money could be spent elsewhere Levi Strauss had tv commercial that increased sales 800%/yr Promotion relies creativity of marketers Promotion and Business Strategy Guerrilla marketing – promotional strategy to raise maximum exposure by using minimum input and/or unconventional methods uses ‘shock’ technique Supporters believe it is more effective and cheaper Marketers must obey laws Ex: cigarettes, fast food, box/


Intro to Marketing Mr. Bernstein Sales Promotions November 1, 2013.

get consumers to buy items they didnt know they desired Premiums – Bundling with a bonus product Discounts – Volume based Contests/Sweepstakes – collect customer information 8 Intro to Marketing Mr. Bernstein Sales Promotion Techniques: Pull Coupons - 75% are redeemed by customers loyal anyway Product demos - Labor costs can be high Frequent User Incentives - Helps collect user information Free Samples – Useful in early stages of/


PROVIDE GUERIDON SERVICE

informs them that they will be learning how to provide gueridon service. Subject Elements This unit comprises three Elements: Promote gueridon service to guests Prepare gueridon equipment for service Prepare and serve menu items Trainer advises this Unit comprises /leave Class Activity – Questions When is the best time to offer additional food and beverage? What techniques can you use to increase sales? How can you check customer satisfaction? Clear and clean trolleys, equipment and utensils Now that all/


© Solution Selling, Inc. •

Analysis / Justification Success Criteria Negotiating Worksheet and Get-Give List Create sales tools to help control the sales cycle, qualify the buying process, and mitigate buyer’s risk through promoting value and offering proof Group 4 Sponsor and Power Sponsor Letters Situation /can be optimally scheduled set ups are required set ups are required your set up team could apply time saving techniques, have easy access to required tools, and follow standard procedures so that set up time is reduced raw /


15 Sales Promotion, Point-of-Purchase Advertising, and Support Media.

. Stimulate trial purchase 2. Stimulate repeat purchases 3. Stimulate larger purchases 4. Introduce a new brand 5. Combat or disrupt competitors 6. Contribute to IMC Consumer-Market Sales Promotion Techniques Coupons Price-off deals Premiums Contests/sweeps Samples and trials Phone gift cards Brand placements Rebates Frequency programs Event sponsorship Coupons Entitles a buyer to a price reduction for a /


Driving Profits in the New Economy: Strategies for Increasing Sales in a Down Economy Presented by Robert Plotkin BarMedia Sean Ludford BevX.com Nightclub.

Without Raising Prices — “Exceeding Guest Expectations” Up-selling — effective sales technique and service-oriented consideration Suggestive sales techniques help guests make informed decisions Which is more effective — suggesting no brand, one or two name brands spirits? Deliver suggestions as if relaying insider information Increasing Sales Without Raising Prices — “Exceeding Guest Expectations” Cross-promoting food and beverage increases sales and defrays high food costs Practical benefits to clientele/


Sales Promotion Chapters 18, 19

Contests Trade Coupons Dealer Loaders buying loaders display loader Trade Deals Buying allowances slotting allowance free goods allowance Advertising and cooperative advertising allowances Display allowances 10.10 Trade Sales Promotion -- Sales Force Supportive programs Sales meetings Sales kits Motivational programs contests honors clubs push money 10.11 Consumer Sales Promotion Techniques Price Deals Discounts Cents-off Price-pack deals Bonus packs Banded pack Coupons Refunds and Rebates Consumer/


Chapter 2: Strategy and Sales Program Planning

high value prospects Learning about product usage and application Developing and executing advertising and promotion programs Developing and executing sales programs Developing and executing customer service programs Acquiring and leveraging customer contact information systems Managing/assess the customer’s needs. Jury of executive Opinion This technique involves soliciting the judgment of a group of experienced managers to give the sales estimates for proposed and current products The main advantages of/


Product, Price, Place and Promotion

delivered New products introduced Customer gets “Hands-On” experience Generate prospects Enhance goodwill Free publicity for firm Evaluating Trade Show Performance Attraction efficiency booth size show promotion attention getting techniques Contact with salesperson Sales leads generated Sales Closed (short-term & long-term) Public Relations Types of PR web site news reports speeches special events audio-visual materials public service activities written materials Managing the/


Marketing Mix The four tools a business can use to persuade customers to buy its product or service: Product, Price, Promotion, Place Ms. Marshall 6th.

, free gifts e.g. Happy Meals, Competitions, Loyalty Cards e.g. Dunnes Value Club, Merchandising. Merchandising refers to point-of-sale promotional displays designed to attract attention to a product and increase sales. It relies on impulse buying. Ms. Marshall 6th Year Business Sales Promotion Sales promotion techniques involve some contact between the customer and the seller. It lasts for a short period of time and may be/


Sales Forecasting and Budgeting

price index interest rates unemployment levels Sales Forecasting Techniques 1. Nonquantitative methods Sales forecasting techniques 2. Quantitative methods Nonquantitative Forecasting Methods Naïve forecast assumes that the next period’s sales will be the same as they/ line items in sales budgets include these: salaries direct selling expenses commissions and bonuses promotional materials advertising Sales managers must provide early warning of budget overruns and ensure that sales revenue and cost ratios/


The Promotion Strategy: Developing and Managing Sales The Promotion Strategy: Developing and Managing Sales Back to Table of Contents.

Section 13.2 Planning, Directing, and Evaluating Sales The Promotion Strategy: Developing and Managing Sales 42 Supervising Your Sales Force You can supervise your sales staff using these techniques: Section 13.2 Planning, Directing, and Evaluating Sales personal contact sales reports electronic communications meetings The Promotion Strategy: Developing and Managing Sales 43 Compensating Your Sales Staff Some salespeople account for their activities in a sales call report. sales call report an account of/


Copyright © 2007 McGraw-Hill Ryerson Limited. Objectives To understand: The nature and advantages of the sales function in an organization. The variety.

1.Stimulate demand 2.Improve salespeople and intermediary performance 3.Encourage intermediary and salespeople support Copyright © 2007 McGraw-Hill Ryerson Limited Sales Promotion Techniques Copyright © 2007 McGraw-Hill Ryerson Limited Sales Promotion Techniques Factors that influence: Target Communications objective Nature of the product Cost of the technique Current economic conditions Copyright © 2007 McGraw-Hill Ryerson Limited Public Relations Intended to develop and maintain a positive public image/


© 2009 IBM Corporation Mark Karas Senior Consultant BrightStar Partners, Inc. Top Ten Tips and Techniques From the Field.

Native vs. Cognos SQL 8. Automated Promotion of PowerCubes 9. Dynamically showing/hiding in-report prompts 10. Framework Model Namespaces and Folders 1. Security-driven columnar data display  This technique is a simple yet functional way to / functionality in Drill-Downs, cont’d  Example: –Uses DMR package, GO Sales –Query: Series: [Sales].[Time].[Time].[Year] Measure: [Sales].[Sales].[Revenue] X-Axis: TopCount([Sales].[Product].[Prod uct].[Product line],2,[Measure]) 5. Preserving Top-N functionality in /


MKTG 504 - Promotion and Communication “ Are you looking for a 25’’ color TV for $275? Here it is.” Dr. Dennis Pitta University of Baltimore.

: a restaurant recommendation from a friend, a colleague’s evaluation of a movie, a neighbor’s statements about a university. SALES PROMOTION Sales Promotion = The promotional technique which emphasizes: Coupons, Rebates, Premiums, Contests, Sweepstakes, Trading Stamps, Free Gifts, Samples, Point of Purchase Promotions, Trade Shows..... Sales Promotion is The Group of Activities Which Aim At: zSTIMULATING CONSUMER PURCHASES zENHANCING DEALER EFFECTIVENESS zINCREASING SALESPERSON EFFECTIVENESS Choose the MIX/


1 © 2009 South-Western, a part of Cengage Learning Chapter 17 Sales Promotion, Point-of-Purchase Advertising, and Support Media PPT 17-1.

trial purchase 2. Stimulate repeat purchases 3. Stimulate larger purchases 4. Introduce a new brand 5. Combat or disrupt competitors 6. Contribute to IBP PPT 17- 7 8 Consumer-Market Sales Promotion Techniques 1. Coupons2. Price-off deals 3. Premiums4. Contests/sweeps 5. Samples & trials6. Phone gift cards 7. Brand placements8. Rebates 9. Frequency programs 10.Event sponsorship PPT 17- 8 9 Coupons/


Copyright © 2006 Thomson Business and Economics. All rights reserved. Chapter 18 Sales Promotion.

3. Stimulate larger purchases 4. Introduce a new brand 5. Combat or disrupt competitors 6. Contribute to IMC 18–8Copyright © 2006 Thomson Business and Economics. All rights reserved. Consumer-Market Sales Promotion Techniques 1.Coupons 2.Price-off deals 3.Premiums 4.Contests/sweeps 5.Samples and trials 6.Phone gift cards 7.Brand placements 8.Rebates 9.Frequency programs 10.Event sponsorship/


© Solution Selling, Inc. 2008 Sales Tool Build Workshop.

Value Analysis / Justification  Success Criteria  Negotiating Worksheet and Get-Give List  Create sales tools to help control the sales cycle, qualify the buying process, and mitigate buyer’s risk through promoting value and offering proof Group 4  Sponsor and Power Sponsor Letters  Situation Questions / scheduled set ups are required set ups are required your set up team could apply time saving techniques, have easy access to required tools, and follow standard procedures so that set up time is /


Copyright  2009 McGraw-Hill Australia Pty Ltd PowerPoint Slides t/a Advertising and Promotion by Belch Slides prepared by Bronwyn Higgs, Victoria University,

Summary and conclusions Over the past two decades, marketers have been allocating increased share of promotional budget to sales promotion. Sales promotion techniques can be: –consumer oriented –trade oriented. Sales promotion techniques include sampling, coupons, premiums, competitions, rebates and refunds. Sales promotion abuse can occur when marketers become overly dependent on sales promotions techniques at the expense of building long-term brand position, brand equity and customer relationships. 15/


TOOLS OF MARKETING COMMUNICATION. 1.Advertising 2.Visual Corporate Identity 3.Public Relations 4.Sales Promotion 5.Direct Marketing 6.Sales Management.

offered money back if the receipt and barcode are mailed to the producer.barcode Contests/sweepstakes/games: The consumer is automatically entered into the event by purchasing the product. Trade sales promotion techniques Trade allowances: short term incentive offered to induce a retailer to stock up on a product. Dealer loader: An incentive given to induce a retailer to purchase and display a/


Chpt 9 and Chpt 10 Product Chpt 11 Place Chpt 14, Chpt 15, Chpt 16 Promotion Chpt 17, Chpt 18 Price.

for Marketing 106 Copyright, Professor W.T.G. Richardson, Seneca College Promotion People Sales Promotion Managers They manage the Sales Promotion activitiesThey manage the Sales Promotion activities They decide about in-store coupons, prizes, contests etc.They/W.T.G. Richardson, Seneca College Pulling through the promotion channel Pulling through the promotion channel Producer - personal selling 2 wholesaler retailer customer Promotion techniques used run TV commercials so customers directly learn about the/


Slide 1 Copyright, Professor W.T.G. Richardson Promotion Personal Selling Mass Selling Advertising Publicity Sales Promotion.

publicity as well Slide 12 Copyright, Professor W.T.G. Richardson Promotion People Sales Promotion Managers They manage the Sales Promotion activitiesThey manage the Sales Promotion activities They decide about in-store coupons, prizes, contests etc.They /Copyright, Professor W.T.G. Richardson Pulling through the promotion channel Pulling through the promotion channel Producer - personal selling 2 wholesaler retailer customer Promotion techniques used run TV commercials so customers directly learn about the /


Copyright © 2015 by the McGraw-Hill Companies, Inc. All rights reserved. McGraw-Hill/Irwin Using Effective Promotions CHAPTER 16.

. Once a story has been run, it is not likely to run again. Sales Promotion -- The promotional tool that stimulates consumer purchasing and dealer interest by means of short-term activities. SALES PROMOTIONS 16-38 LO 16-5 Categories of Sales Promotions: 1. B2B Sales Promotions 2. Consumer Sales Promotions SALES PROMOTION TECHNIQUES 16-39 LO 16-5 SOME KEY CONSUMER PROMOTIONS 16-40 LO 16-5 Coupons Demonstrations Sampling Sweepstakes In-store Displays Contests/


LO – to understand and be able to explain the role of Promotion The British International School Shanghai.

in the short term. (if it was a long term drop in price it would be a pricing strategy, not a promotional technique)  BOGOF – buy one, get one free, 3 for 2 etc  Coupons/vouchers/gift cards/points etc  Point of sale displays  Competitions  Free gifts or samples 2 Personal selling  Oral communication (often face to face) where the aim is to make/


1 Sales Promotions. 2 Sales PromotionSales Promotion is a Marketing Discipline that Utilizes a Variety of Incentive Techniques to Structure Sales-Related.

1 Sales Promotions 2 Sales PromotionSales Promotion is a Marketing Discipline that Utilizes a Variety of Incentive Techniques to Structure Sales-Related Programs Targeted to Consumers, Trade, and/or Sales Levels that Generate a Specific, Measurable Action or Response for a Product or Service.” 3 Sales Promotion Goals Sales Promotion Has Three Goals That Relate to Its Target audiences: To Increase Immediate Customer Sales. To Increase Support Among the Marketer’s Sales Force. To Gain/


Chapter Seven Negotiating Sales Resistance and Objections for “Win-Win” Agreements PowerPoint presentation prepared by Dr. Rajiv Mehta.

competitive offerings. 3. Promotion Objections Promotion objections are commonly used as a resistance tactic when the seller is known not to promote products aggressively. To overcome this resistance, salespeople may have to offer buyers promotional allowances or cooperative /negotiating price resistance during the sales call? What types of techniques did Johnson, Barnhart, and Harris use to negotiate resistance? Do you think more persistence could have won the three-member sales team the Bargain City order/


Marketing Communications Dr. Inas A. Hamid. Marketing mix Price – Place - Product – Promotion (marketing communications 2.

. 33 Discount 34 shows a premium offer is used to provide extra incentive to purchase a product. 35 Advantages  Obtaining trial and purchase: One of the most important uses of sales promotion techniques is to encourage consumers to try a new product or service. Also to encourage people who try the brand to repurchase it.  Increasing consumption of an established brand to attract/


Bangor Transfer Abroad Programme Marketing Communications & Promotional Practice Week 2 Lecture 1.1 Chapter 17 (part) Promoting to the Trade & Personal.

Selling 9 Order collector Order taker Pre-order caller Order supporter Order getter Bangor Transfer Abroad Programme Marketing Communications & Promotional Practice Week 2 Lecture 1 part 2 Chapters 18 & 19 Consumer Sales Promotions Bangor Transfer Abroad Programme Marketing Communications & Promotional Practice Sales Promotion Range of tactical marketing techniques designed to add value to a product or service in order to achieve a specific objective Offers buyers additional/


Block Two Relationships and Communication. Material required for Block2  Marketing (BLYTHE) Chapter 9: Marketing Communication and promoting tools Chapter.

tests (Pilot run)  Coupon returns or enquiries  Post tests (surveys)  Recognition / recall tests 2. SALES PROMOTION  Creates temporary increase in sales by bringing purchasing decisions forward so that decision making process is preponed.  Useful for low value items.  For quick increase in sales.  To be integrated with other marketing communication techniques. Sales promotion techniques  Free taster samples.  Money off vouchers in press ads.  Buy one – get one free/


Consumer Behavior Sales promotion programs Consumer response to sales promotion programs.

; special deals are available when a particular light in the store is on, with the light turned on every couple of hours on average; Consumer Behavior Sales promotion programs Behavioral influence strategies foot-in-the-door technique: based on the notion that once a person has been induced to comply with a small request, (s)he is more likely to comply with a/


Ads by Google