1. Group 3

2. Attention Nice animated graphic Creating out of the ordinary scenario (unfolding car in the house)

3. Interest Showcasing the simplicity of the concept Showing the accessibility for everyone Showing the car that a person could soon own

4. Desire Putting a car in ”customers” house – makes it easier to imagine having one. It is also small (fits to the entrance) who wouldn’t want to have one.

5. Action The ad encourages people to ”live for the moment” It shows that it is easy to get the car – don’t even have to leave home.