1. Regional Policy 'Real Economy' – EU Regional Policy in a macro-economic frame Presentation by: Sinéad Meehan

2. Regional Policy Setting out Pitch: 'a fortnightly 12-minute programme giving a credible, informative, independent, balanced and candid view of Europe’s economy' Questions: Main message to the public? Promoting what behaviour? To which public? With what topics/projects/speakers? Go beyond Europe?

3. Regional Policy What we hoped to achieve REGIOECFIN 1'Targeted Investment Policy'Strategic, joined-up approach to economic recovery Impact on daily life & Exiting the crisis 2Change old-fashioned perception of Policy Raise awareness: EU is helping recover/prevent future crisis 'Responsive effective tools for recovery - not just austerity' 3Opinion leaders & interested public 4The 'Reform', urban agenda, ETC, smart speciaisation… 'European Semester', bailouts, EMU Fiscal & Banking Union… Competitiveness & growth – 'Meeting Europe2020 goals' 5NoYes - compare EU-global

4. Regional Policy 'Squaring the circle' - episodes 'The Growth Dilemma' - 'Finding work for a lost generation' - 'Greece's economic reforms – are the enough?' - 'Germany: Europe's growth engine' - 'The ECB's helping hand: monetary policies explained' -'Green growth: a viable option for Europe' - 'European bank lending: a tale of two financial states' – 'Joining the euro club' – 'consumer spending … and… Banking Union, Regional growth, Demographic challenges, globalisation, growing Cities, Housing, innovation, Free Trade, Croatia, Serbia & EU accession, etc.

5. Regional Policy Strengths Regional Policy one of the best placed for 'storytelling' – lots of projects and ambassadors 'Outsider view' – new, interesting angles Presenting complicated concepts simply Layman's language Visually appealing High-level interviews Good publicity for projects

6. Regional Policy Some examples…

7. Regional Policy Weaknesses  -Presenting complicated concepts too simply  -Starting with a negative -Mixing too many things & Funds -Trying to fit too much in -Pace too fast -Lacking conclusions/positions -Weak linkages

8. Regional Policy Some examples…

9. Regional Policy A picture paints a thousand words….

10. Regional Policy But thousands of visits/viewers… TV viewership for first 5 episodes: 'impacts' per show ranging from 569,000-526,000, with episode on Greece peaking at 571,000 Web traffic: 10,000 'unique browsers'/month and 15,000 page views in September - 43,000 page views Jul-Sept. most viewed page - episode on Greece (14,400) Languages: English (34%), Russian (21%), French (11%), German and Italian (5% each) On YouTube: most viewed: Germany episode (now over 30,000) overtaking 'Greece' on euronews.com

11. Regional Policy Most popular in 2014…

12. Regional Policy And coverage… Countries - 13 episode locations & 22 featured High-level interviews: Commissioners Olli Rehn, Lázló Andor & Johannes Hahn Jim Snabe, Co-CEO, SAP Jean Claude Trichet, former ECB President Jeremy Rifkin, Economic theorist MEP Sharon Bowles Emma Marcegaglia, President, Business Europe Angel Gurria, Secretary-General, OECD David McWilliams, Economist Martin Powell, Head of Urban Development, Siemens Peter Praet (To Be Aired) – ECB board

13. Regional Policy Judge for yourself… Current episode: "Croatia: the EU’s youngest member takes stock of progress" Final of 24 episodes: 3 June: 'Meeting Europe2020 Goals' – but with a snappier title!

14. Regional Policy