1. High Touch in a High Tech Culture Annette Anthony EXIT Realty Corp. International Vice President Technology Engagement @annetteanthony

2. My Why

3. Judgement FREE Zone

6. Image source www.sacmetrococ.org Workshop Format

8. Today’s Technology EXIT’s Resource Center Social Media (LinkedIn/ Facebook) EXIT eListings BombBomb EXIT Promo Shop- not PRINT (Download CHROME)

9. Today’s Goal Your Branding EXIT’s Resource Center/ New Features Reveal the Value of Your Contacts Social Engagement Tips Crush It with EXIT eListings Using Video to Increase Engagement Convert Contacts to Clients with EXIT Promo Shop Linkedin- Sponsoring Campaign

10. Branding

12. Branding…

14. Proper Real Estate Marketing BIO  Components/ Structure  What/Where  Specializations  Testimonials  Office Culture  Business/Personal Vision  Why  Schedule/ Review  Referrals

15. EXIT’s Resource Center

16. New Updates!

17. EXITRAC replaced with My Profile

18. EXITRAC replaced with My Reports

19. Business Plans

21. The seasons of Real Estate Pre-Post July August September October Regular November December January February Play-offs March April May June Rest Recover Re-build Give Work

22. Tracking Areas of Your Business Digital Off-line Social

23. #AllInForEXIT

24. Get the most out of every contact

25. 90% of consumers would do business with their same REALTOR. Only 10% actually do~

26. Connecting & Effectively Using Tools to Build Your Circles

27. Leverage Technology to Engage *Image sources DanBlank.com & forums,anandtech.com

28. The Formula  18 touches in a…  12 month period equates to  2 referrals for every  12 people in your database.

29. Number of contacts _________ (1000) Divide 1000 by 12 = 83 This represents the number of people who would refer you. The 83 people who would refer you multiply by 2 = 166 referrals ($167,400 median home price/ @ 3%) Average commission $5,022 x’s 166 = $833,652

30. What is the VALUE of your database?

31. #BeSocial Image provided by www.photobrigade.com

32. Are you a LURKER… Or a LIKER?

34. Tips to Leverage/ Leave Behind

35. Leverage Know your why Complete profile Pause before you post Have conversations Leverage Multi-media Join Groups Be memorable

36. Leave Be mindful Watch who you follow Posting listings only One sided conversations

39. #AllInForEXIT (All In For EXIT)

41. LIVE DRIVE

42. www.Klout.com

43. Get MORE Listings

47. LIVE Drive

48. Tips for Success

50. Using VIDEO to Accelerate Engagement

53. Add emotions!

54. Get the Best and Most of Your Contacts

55. Time to get organized!

56. Easy Apps for on the go! Contacts+ (social engagement) Zoho (contacts & tasks) Refresh (insights) Insightly (desktop/mobile) Referral Maker

58. Broker Owners/ Associates Leverage the eNewsletter/ ongoing communication New agent/ new office announcements Birthday campaigns Training- when you grow, your region grows EXIT Shoptok- Social Media strategies to “lift” & “be present”

59. LIVE Drive

60. Implementation

62. or…YOU are dinner. Either you’re at the table for dinner… Image courtesy of loveeatrun.com

63. This is Our Year of Engagement Annette Anthony @AnnetteAnthony AAnthony@EXITRealty.com 480-577-3242

64. Thank you! Annette Anthony @AnnetteAnthony AAnthony@EXITRealty.com 480-577-3242