1. Nordstrom Marla Boyle Alex Hansen Stephanie Martinez

2. Customer Service  Strength  RSS stands for 'Really Simple Syndication' and it's an easy way for Nordstrom to update you on the availability of items you've searched for on our site.  Free alterations  Catalog  Free gift wrapping and gift message  Online live help  Free shipping on items directly to house or to store location upon request.  Pre-paid shipping label

3. Competitors  Forever 21  Doesn’t have a catalog  Free shipping on orders over 75 dollars  Store is constantly a mess. Hard to find items  Macy’s  Macy’s credit card  Star rewards  Any purchase of 90 dollars or more receives free shipping  Anthropology  Card  Charge shipping on purchases  Good online customer service layout including information on shipping outside the US  Brand apparel, home ware and accessories

4. Customer Loyalty  Strength  Customer loyalty is fundamental to the success of your company. Without it, expenses can go up, profits go down, morale suffers and your company is at risk  Long-time customers  Its easier to keep a customer than to get a new one.  Nordstrom fashion rewards  Nordstrom Notes  Special events for loyal customers

5. Competitors  Forever 21  Clothes are cheaply made  They have no rewards  Macy’s  Regional to national  Closer engagement, stronger retention and targeted promotions.  Strengthening of brand via a more consistent and integrated cross-channel customer experience.  Anthropology  They strive for customer loyalty and admiration above all other goals.  They create a unique atmosphere for customers  Social identities

6. Return Policy  Strength  Their simply isn’t one  No time frame  Tire story  Anything can be returned in any shape  You can take a beaten up, dog-eaten pair of 10 year old jeans purchased from them and get a refund or exchange. Seriously.

7. Pricing Policy  Strength  Price Matching  Sale adjustment  If an item you have purchased is reduced in price within two weeks of your order date, we will happily adjust the sale price for you.

8. Competitors  Forever 21  Cheap clothes that look nice  Similar designs  Accused of copying design  It’s launching it’s first-ever designer collaboration, taking cues from stores like H&M and Target.  Macy’s  Different pricing’s online and in store  Cheaper pricing  Anthropology  High end merchandise  Expensive  Good Quality