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Communication Strategy in Action Research on Water Security in Four South Asian Peri-urban Locations M. Shah Alam Khan Professor IWFM, Bangladesh University.

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Presentation on theme: "Communication Strategy in Action Research on Water Security in Four South Asian Peri-urban Locations M. Shah Alam Khan Professor IWFM, Bangladesh University."— Presentation transcript:

1 Communication Strategy in Action Research on Water Security in Four South Asian Peri-urban Locations M. Shah Alam Khan Professor IWFM, Bangladesh University of Engineering and Technology June 19, 2013 CCW Asia Regional Partners Meeting, June 19-20, 2013; Kathmandu, Nepal

2 Research Locations in South Asia Partners: SaciWATERs, India BUET, Bangladesh NEC, Nepal MDI, India Represent diversity in physiographic and climatic patterns as well as similarities in peri- urban issues and processes across South Asia.

3 Our Audience Affected Community Policy makers (politicians and bureaucrats) Fellow researchers and academicians Activists and advocacy groups NGOs working around the issue Media Donor agencies

4 Strategies and Tools Involvement of communities and policy makers in the research process Exposure of service providers to the ground realities Dialogue and multi-stakeholder platforms Campaign: -‘Save the Mayur’ (Khulna) -‘Save Our Urban Lakes’ (Hyderabad) -‘Water Source Conservation’ (Kathmandu) Contribution of research outcome to Urban Policy and Programs: -Draft Urban Area Strategy (Bangladesh) -12th Plan document (India) Sensitizing media

5 Community: leaflet, posters, wall writing in local language Internet communication: dedicated website, project newsletter, blog, facebook, flicker, twitter and slideshare http://www.saciwaters.org/periurban/ Discissions on relevant topics in Meetings Press release, TV/radio interview Leaflets, Posters, Brochures: Research papers, Discussion papers, Working papers, Policy briefs Conferences/Presentations Documentary Strategies and Tools

6 Research communication through media - less space for publishing research outcomes - media more interested in political and market based ‘news’ Selective target (people) who we think matter the most given the limited budget and time Communication as a process of sustained engagement rather than just a link for dissemination It takes both time and commitment, and good social and interpersonal skills to build a good rapport with communities and government agencies Communication and research are not parallel activities, communication needs to be grounded in research Communication and research provide an interactive loop - one feeds into the other Should researchers work on communications or should communicators do more research? Challenges/Obstacles/Learning

7 Thanks!


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