1. GRAPHIC DESIGNERS Milton Glaser

2. The logo has become a pop- culture icon, inspiring imitations in every corner of the globe. Merchandise proclaiming "I ❤..." can be found wherever tourists gather. New York has tried to uphold its trademark by filing nearly 3,000 objections against imitators

3. The rise of rock ’n’ roll in the 1960s generated a particular genre of poster art in this country. Many of these flower-power-era artifacts today reside within the collections of the Smithsonian’s Cooper-Hewitt, National Design Museum in New York City. Among the most iconic—“a key item in any poster collection,” according to Gail Davidson, head of the museum’s department of drawings, prints and graphic design—is Milton Glaser’s 1966 image of singer Bob Dylan.

4. How does Glaser feel today about his most famous piece? “I would have redone the hair,” he says today. “It’s a little clumsy.”

27. “Outstanding” Poster Design, New Jersey Student Craftsman Fair 2009

28. “Outstanding” Poster Design, New Jersey Student Craftsman Fair 2011