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Uncertainty Reduction Theory Berger (1979). Assumptions to URD We don’t like uncertainty We want to predict behavior We are motivated to seek information.

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Presentation on theme: "Uncertainty Reduction Theory Berger (1979). Assumptions to URD We don’t like uncertainty We want to predict behavior We are motivated to seek information."— Presentation transcript:

1 Uncertainty Reduction Theory Berger (1979)

2 Assumptions to URD We don’t like uncertainty We want to predict behavior We are motivated to seek information Key to developing relationships Situation dictates level of interest (interviews, first meetings)

3 Uncertainty Reduction Theory As uncertainty is eliminated, questioning / strategies decline intimacy increases after uncertainty reduction Liking related to URD

4 3 stages of Initial Interactions 1. Entry Phase -physical appearance cues -controlled by comm rules and norms 2. Personal Phase -more free comm -attitudes, beliefs, values shared 3. Exit Phase -future interaction decided -relationship negotiation

5 What motivates us to gain knowledge of others? Incentive - who can provide rewards? High incentive value Unpredictable behavior ulterior motives Interaction in the future more self-disclosure (stranger on plane scenario) more favorable impression


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