1. + OJ Organic Juice Bar

2. + Target Audience: Millennial’s who want to lead a healthier lifestyle and make a positive change to impact their mind, body, and soul by making nutrition a priority to achieve ones health/fitness goals or anyone who enjoys a delicious smoothie.

3. + Competitors: Orange Julius Juice It Tropical Smoothie Café Health Blast Just Juice Cold Fusion

4. + Selling Points: Health is the fad that will stay throughout all our lifetimes, join it, and we can be the example for generations to come by buying organic we can save the planet. Fresh, ready to go in minutes juice Straight from the juicer No additives/preservatives Completely Organic Boosts energy Nutritious Healthy

5. + Creative Concept: were making "all natural” mean something. We believe our consumers have the right to know what they are putting into their bodies and we want to take a stance to fight against these companies that are taking away this basic right.

6. + Links: To Billboard Ad- https://lexykarvonen.files.wordpress.com/2015/03/ojbillboard_31.jpg To Magazine Ad- https://lexykarvonen.files.wordpress.com/2015/03/magizineprint23.jp g https://lexykarvonen.files.wordpress.com/2015/03/magizineprint23.jp g To Jingle- https://www.youtube.com/watch?v=puD2EWL7Cns&feature=y outu.be https://www.youtube.com/watch?v=puD2EWL7Cns&feature=y outu.be

7. + Jingle: (Ring, ring, ring) hey hey hey wanna go to OJ? heyy… (Hesitant) I have some in the fridge? (Confused) Not that kind of OJ, silly! Organic Juice! It’s a new juice bar! (cheers) I will sometime but unfortunately was about to go to the gym! (da da daaaa) The gym sucks! I shed lbs. and cut my gym time down by going to OJ instead to get their fresh ready to go in minute’s juice! (Claps) Really? I hear places like that say they’re “all natural” but are full of preservatives! (ughhh) Not here, it’s Organic Juice made from the real fruit! Ok let’s go to OJ! (Walking out of house, door slams, car starts, there off)

8. + Slogan: Organic Juice made from the real fruit!