1. Microsoft Blake Coats Cory Clifford Nick Crandall

2. Mission Statement “At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.”

3. Company History Founded in 1975 in Albuquerque, New Mexico Initially incorporated on June 25, 1981 Ships Windows 1.0 on November 20, 1985 Microsoft went public March 13, 1986 – $21.00 per share. 1978 Staff Photo

4. Company History Cont. Introduces earliest version of Office Suite on August 1, 1989 Releases Windows 95 on August 24, 1995 Launches Xbox on November 15, 2001 Launches Windows Phone 7 on November 10, 2010

5. Microsoft Now Current Projects: – Windows Phone 8 – Windows 8 – Office 2013 – Xbox One – Outlook.com

6. Top Management Profiles William H. Gates III Chairman – Co-Founder with Paul Allen – Dropped Out of Harvard University to focus on Microsoft in 1975 – Transitioned from day-to-day role with Microsoft to be more involved with the Bill and Melinda Gates Foundation in 2008 Focused on various forms of philanthropy – Now more of an advisor – Net Worth-$72 Billion

7. Top Management Profiles Cont. Steve Ballmer – Chief Executive Officer (CEO) 2000-Present B. Kevin Turner – Chief Operating Officer (COO) 2005-Present

8. Top Management Profiles Cont. Amy Hood – Chief Financial Officer (CFO) and EVP 2013-Present Tony Bates – EVP Business Development and Evangelism 2011-Present

9. Industry Overview Computer and Data Processing World’s largest software manufacturer Competitors Prepackaged software focus points Lagging or Leading?

10. Latest Revenue & Profit Analysis

12. Corporate strategies Continuing our longstanding commitment and leadership in developing innovative accessibility solutionscommitment – Offering products on competitor’s platforms – “app blitz” – Increased cloud storage/usage – Office 365 (sharing information) International Professional society – People with disabilities Combine with companies to increase innovation – Bing/yahoo – HTC

13. Increase Market Share Cutting prices on Windows and Office products – Cutting prices of major programs – Consumers buy instead of pirate since it is now cheaper – Offering cheaper but not as in depth products – Monthly fees vs. one time buying Attempts to gain Market Share – Bing/Yahoo (Internet services) – HTC and Nikon combine in windows 8 phone (mobile) – Surface products

14. SWOT Analysis Strengths Servers and tools and business divisions $1.4 billion $1.7 billion Competing across all facets Vertical integration

15. SWOT Analysis Weaknesses Recent fine $751.9 million HP and Android $169 vs. $650 Amazon Kindle Fire Google’s Nexus 7

16. SWOT Analysis Windows Phone – Increase mobile technologies to gain market share Surface tablet – Trend is moving towards tablets instead of PCs Cloud Storage – Offer better cloud services to keep up with growing user data files Opportunities

17. SWOT Analysis Decline in the PC market – 1.3% Decline in PC market in 2013 3.7% in 2012 – Tablet take over – 75% of Windows revenue comes from PC manufactures – High piracy rate New Technologies diminishing Microsoft’s Competitive Advantages – Cloud storage does away with dependence on OS – Advanced smart phone and tablet technology Threats

18. References http://www.microsoft.com/about/en/us/default.aspx http://windows.microsoft.com/en- us/windows/history http://en.wikipedia.org/wiki/Microsoft http://finance.yahoo.com/q/pr?s=MSFT+Profile http://www.lexisnexis.com

19. References Cont. http://finance.yahoo.com/q/is?s=msft http://web.ebscohost.com/ehost/pdfviewer/pdfviewer ?sid=6d068876-a80d-4a6b-a8ae- 78feaca65624%40sessionmgr113&vid=4&hid=118 http://wiki.answers.com/Q/What_is_the_major_comp etitors_for_Microsoft http://web.ebscohost.com/ehost/detail?vid=7&sid=84 a08f5e-1f00-4601-a097- 14810f6d99e4%40sessionmgr15&hid=128&bdata=JnN pdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=buh&AN=88101 960