1. Visual Communication &
Design

2. What is Visual Communication?
Visual Communication is a bridge between an idea and its intended audience.
In the fields of architecture, engineering, graphic, industrial and multimedia design, advertising and marketing, cartography and fashion, for example, visual communicators use text and/or image to communicate
information.
The visual form that the communication takes may be imaginative and original or it may conform to conventions or accepted rules.
The production of visual communications involves the application of a design process in which final presentations are developed in response to needs identified in an initial brief. The design process provides a defined, yet flexible approach, to the development, evaluation and refinement of visual communication solutions.
From the VCE Study Guide

3. Skills to Develop Observational Drawing Instrumental Drawing
Freehand Sketching
Rendering Techniques
Using the Design Process
Using various media, methods and materials
Packaging

4. Observational Drawing
Drawing what is in front of you

5. Instrumental Drawing
Drawing accurately with measurement tools

6. Freehand Sketching

7. Rendering Techniques

8. Experimenting with Materials,
Media and Methods

9. The Design Process Design Brief (what is needed)
Analysis (analyse that need and current trends)
Research (similar design solutions and inspirational material)
Concepts (sketches and design ideas for solutions)
Design Development (technical drawings, trialing different media, materials, and methods and applying design elements and principles)
Refinement (preparing for final presentation)
Mock Up (model)
Presentation to client or manufacturer

10. The Brief
Client
Need/Purpose
Audience

11. Research
What others are doing
Inspirational Material

12. Concepts
Visual Brainstorming
Ideas
Exploration

13. Design Development Refining design Experimenting with various
media, methods and materials

14. Presentation
The best way to present your vision
to the Client

15. Packaging
Graphic Designs for Packaging