1. PRINCIPLES OF ARCHITECTUREPRINCIPLES OF ARCHITECTURE LECTURE2LECTURE2 ASST.PROFESSOR ROBBIN DWIVEDI PERCEPTION & EXPERIENCE

2. Work at an architecture office is that must making a lot of money. Second thing is that they want to build their deck. While neither is true,It’s the inaccurate perception. It doesn’t mean that architects are always shown on television wearing designer suits and fancy eyeglasses. when you Google ‘Architect’ or go to Getty Images, and just LookGoogle ‘Architect at all of perceived notions of what an architect does, or looks like. PERCEPTION OF AN ARCHITECT Perception is the process of attaining awareness or understanding of sensory information. The word "perception" comes from the Latin words perceptio, percipio, and means "receiving, collecting, action of taking possession, apprehension with the mind or senses." awarenessunderstandingsensory information mindsenses What one perceives is a result of interplays between past experiences, including one’s culture, and the interpretation of the perceived. The difference every sighted person can demonstrate to him- or herself is by the simple opening and closing of his or her eyes. In the case of visual perception, some people can actually see the percept shift in their minds eye. Others, who are not picture thinkers may not necessarily perceive the 'shape-shifting' as their world changes. ARCHITECTURAL ORDER PERCEPTUAL - Sensory perception and recognition of the physical elements by experiencing them sequentially in time.

3. The Meaning of Perception Perceptions vary from person to person. Different people perceive different things about the same situation. But more than that, we assign different meanings to what we perceive. And the meanings might change for a certain person. One might change one's perspective or simply make things mean something else. Some people see a young lady looking away. Others see an old lady looking down. Depending on how you look at it, part of the picture might be the young woman's nose and eyelash, or it might be a wart on the old woman's nose. What is the young woman's ear might be the old woman's eye. What is the young woman's necklace might be the old woman's mouth. The picture hasn't really changed. You just emphasize different parts of it and assign them different meaning. Which horizontal line is the longest. They are exactly the same size. However the top one looks longer than the bottom one. It is on optical illusion tricking us into assigning a different meaning to what we see.

4. We fill in a lot of blanks with our minds. If we have incomplete perceptions, which we practically always do to a certain extent, our minds fill in the rest. Do you see a vase or do you see two faces looking at each other? The meaning of something will change when you look at it differently. You can look at anything differently and it will have a different meaning. There is no fixed meaning to anything. You can always change perspectives and change meanings. Why not change them to what you prefer them to be? Perception is the way in which an individual gathers, processes, and interprets information from the environment. It is governed by the five senses: sight, smell, sound, touch, and taste People perceive “form” above all else The form may remain constant even though some specific features of it may change (color, tempo, etc.) – “variations on the same theme”

5. Stimulus factors: color and contrast, size, intensity, position, isolation, and unity. Individual response factors:interest, involvement, needs, values, and cognitive set. When you change the way you look at things, the things you look at change What is Perception? How we view and interpret the events and situations in the world about us. Why is it Important? Because people’s behavior is based on their perception of what reality is, not on reality itself. Several principles: Similarity Proximity Continuation Simplicity Closure The center circles are both the same size.

6. The background of concentric circles makes the squares appear distorted Selective Perception - People selectively interpret what they see on the basis of their interests, background, experience, and attitudes. The lines are naturally grouped as a 3D cube. The lines are naturally grouped as a 2D pentagon. Simplicity

7. Visual Perception Gestalt Theory of Perception We impose order and structure on what we see. Our expectancies affect how we interpret sensory input. Major Gestalt principle of perceptual organization We divide world into 2 parts 1.Figure - Has shape & location in space 2.Ground - Has no definite shape and seems to continue beyond figure Figure-Ground Differentiation Gestalt theory allows communicators to predict how viewers will respond to design elements. visual perception was a result of organizing sensual elements or forms into various groups We perceive objects as well-organized patterns rather than separate components. “The whole is greater than the sum of it’s parts.” Based on the concept of “grouping”.

8. Law of Proximity The brain more readily associates objects that are close to each other than those that are farther apart. Two friends standing next to each other will be viewed as more closely related than someone else twenty yards away. Elements grouped close together will be perceived as belonging to the same group. The closer in proximity objects are to each other, the more likely that they will be perceived as a group. Proximity grouping suggests vertical columns.

9. LAW OF COMMON FATE The law of common fate states that when objects move in the same direction, we tend to see them as a unit. Law of Closure

10. Law of Similarity Elements that share qualities will be perceived as part of the same form.

11. Grouping: Law of Similarity: Shape, Scale, Color SIMILARITY Similarity grouping suggests horizontal columns.

12. Law of Continuation (Closure) The brain does not prefer sudden or unusual changes in the movement of a line. The line can be a continuous line in the traditional sense, or can be a series of objects placed together to form a line. Objects not in that line will be mentally separated. Law of Good Continuation, or Continuity Objects arranged in either a straight line or a smooth curve tend to be seen as a unit. We see a square even though its corners are missing.

13. line in the distance appears larger Surfaces appear to have a finer texture as they recede into the distance. Lines will appear to draw closer together as they go farther into the distance. Which line longer, basically both are equal.

14. Perception for Architects VISUALISE – Perception for Architects is set within the context of visual perception and phenomenology and illustrated with a series of case studies of architectural representations. Its origins to its contemporary application in architecture and provides an in-depth understanding of how and why they have a defining impact on the design process and the built outcome.