1. Nancy R. Davis, president Microbanker, Inc. 518-745-7071 www.microbanker.com Nancy R. Davis, president Microbanker, Inc. 518-745-7071 www.microbanker.com Online Partnerships: How To Give Your Customers What They Want Online Partnerships: How To Give Your Customers What They Want Online Banking Best Practices

2. 2 Microbanker Online Partnerships: How To Give Your Customers What They Want What Is An Online Partnership? Who Is Doing It? What Are They Offering? Why Are They Doing It? How Do You Do It? Who Are The Potential Partners?

3. 3 Microbanker What Is An Online Partnership ? Business relationship with a third-party provider. Provides services your Internet banking system can’t provide. May or may not be a revenue generator. Online Partnerships

4. 4 Microbanker Who Is Doing It? Financial services of all sizes and types.  Amarillo National Bank  USAccess Bank  Digital Employees Federal Credit Union  Wells Fargo  Bank of America Online Partnerships

5. 5 Microbanker Amarillo National Bank – Personalization Online Partnerships

6. 6 Microbanker USAccess Bank Online Partnerships

7. 7 Microbanker USAccess Bank Online Partnerships

8. 8 Microbanker Digital Federal CU – Personalization Online Partnerships

9. 9 Microbanker Digital FCU Online Partnerships Auto Buying Account Aggregation Stock Trading Credit Reports Portfolio Tracking Market Reporting Insurance

10. 10 Microbanker Hale County State Bank - Portal Online Partnerships

11. 11 Microbanker HCSB Online Partnerships Calculators Calendar Investment Services Small Business Services

12. 12 Microbanker What Are They Offering? More large FIs Offer Special Consumer Services Online Partnerships

13. 13 Microbanker What Are They Offering Contd.? More large FIs Offer Small Business Services Online Partnerships

14. 14 Microbanker What Are They Offering Contd.? More large FIs Offer Special Services Online Partnerships

15. 15 Microbanker Potential Partnership Applications Internet Banking Bill Payment Bill Presentment Account Aggregation Online Partnerships

16. 16 Microbanker Potential Partnership Applications Contd. Loan Processing And Decisioning Brokerage Services Insurance Automobile Purchasing/Leasing Online Partnerships

17. 17 Microbanker Potential Partnership Applications Contd. Portals  Weather  News  Stock Quotes  Financial Calculators Marketplaces/Malls Online Partnerships

18. 18 Microbanker Potential Partnership Applications Contd. Small Business Functions  Balance Reporting  ACH Origination  Wire Transfers  TTL Payments Wireless Technology Online Partnerships

19. 19 Microbanker Why Are They Doing It? Increase Revenue Increase Stickiness Increase Customer’s Perception of the Bank Online Partnerships

20. 20 Microbanker How Do You Do It? Online Partnerships

21. 21 Microbanker Determine What Services To Offer Analyze Your Customers  Sophisticated cosmopolitans  Savvy commuters  Simple country-folk Online Partnerships

22. 22 Microbanker Determine What Services To Offer Contd. Analyze Your Competition  Other financial institutions  Other non-bank financial services  Other online service providers Online Partnerships

23. 23 Microbanker Determine Your Metrics Traffic Stickiness (length of time on the site) Usage Revenue Direct expenses Support expenses Online Partnerships (Implies Tracking and Reporting)

24. 24 Microbanker Establish The Type Of Partnership Linked affiliation Co-branded site Private Label Online Partnerships

25. 25 Microbanker Consider The Legal Implications Indemnities Disclaimers Not FDIC Insured Online Partnerships

26. 26 Microbanker Examine The Added Complexities Managing Access Who owns the customer? Who provides support? How do you manage the content? Online Partnerships

27. 27 Microbanker Who Are Potential Partners? Hundreds of potential partners. Check your core technology providers first. Use consultants to narrow down the choices. Find the companies by keyword on microbanker.com Online Partnerships