1. Women’s Cosmetics By Niharika Tayade and Kacie Jackson

2. Let us take a look at the young person as she strolls across the lawn of her parents’ suburban home, having just put the car away after driving sixty miles in two hours. She is, for one thing, a very pretty girl. Beauty is the fashion in 1925. She is frankly, heavily made up, not to imitate nature, but for an altogether artificial effect—pallor butts mortis, poisonously scarlet lips, richly ringed eyes—the latter looking not so much debauched (which is the intention) as diabetic. Her walk duplicates the swagger supposed by innocent America to go with the female half of a Paris Apache dance. Flapper JaneFlapper Jane by Bruce Bliven

3. Paint Before the 20th century, “good girls” did not wear makeup,which commonly referred to as paint. However this differed from cosmetics such as face creams that were intended to improve the skin, not mask it like “paint”. Even into the 1910s, what we would call makeup today was associated with dancing girls, movie stars, and prostitutes. It was the advertisement of the film world that made young women flock to the beauty section of their local department stores. At first, beauty products were not about changing one’s look but about enhancing natural beauty. Face creams, lotions, and powders all helped even out skin tone. Getting a “facial” at a “beauty salon” was unheard of in 1917 but by 1929 the beautician industry had 18,000 beauty parlors in America. The industry of women’s beauty services had exploded.

4. Nail Polish In 1922, Cutex had developed liquid and powder polish. The colors released were rose, pink, and red. the favorite type of manicure was a moon manicure which left the “moon” of nail unpainted. The nail were shaped into a slightly pointed oval. Revlon was also a large company at the time

6. Influences Women were influenced by the queens of the silver screen, and magazines discussed the virtues of beauty and what was acceptable or not in the world of cosmetics. After the recession of wartime, the economy of many developed/Western nations quickly recovered and by the early 1920s had started to bloom. Prosperity lead to an increase in manufacturing and this, combined with a fresh interest in makeup, lead to a whole selection of new cosmetic products and brands becoming available.

7. “In the USA in particular, pancake makeup, twist-up lipsticks, scarlet nail varnish, and extremely made up movie stars, were all being pioneered and promoted by generation of red-blood males - cosmetics manufacturers, Hollywood moguls, hard bitten businessmen - who while making a fortune from the beauty business would help change the way women thought about their faces and bodies forever.” \ Compacts and Cosmetics: Beauty from Victorian Times to the Present Day by Madeleine Marsh

8. Bibliography http://glamourdaze.com/history-of-makeup/1920s http://www.smithsonianmag.com/arts-culture/the-history-of-the-flapper-part-2- makeup-makes-a-bold-entrance-13098323/?no-ist https://witness2fashion.wordpress.com/category/cosmetics-beauty-products/ http://www.fashiongonerogue.com/1920s-beauty-makeup-history-cosmetics/ http://www.historyofcosmetics.net/cosmetic-history/cosmetics-1920s-1930s/ http://makeup.lovetoknow.com/1920s_Makeup http://hair-and-makeup-artist.com/womens-1920s-makeup/ http://vintagedancer.com/1920s/makeup-starts-the-cosmetics-industry/