2. Travel Product & Travel Product Planning

3. Teaching Content Various kinds of travel product
Characteristics of travel product
Planning Destination Development
Destination Life Cycle

4. Let’s GO ~~~~ Teacher: Let’s go to have a trip ~~~
Teacher: Take a look what kinds of travel products involved in it !

5. Maldives

10. Major points to Study State the characteristic of travel products
List out various kinds of travel product
Examine travel product's characteristics with its usefulness in studying the
attractiveness of a destination
Examine various planning in destination development

11. Travel product Service
choose/differentiate by feelings about service quality
Consumer’s views  satisfaction

12. Examples of Travel Product
Traveling Package
Transportation
Entertainment
Touring
Amusement Park
MICE Services
Hotel Services
Catering Services
etc…………..

13. Characteristics of Travel Products
Intangible Nature
never see, hear, taste or touch
purchase  Services (EXPERIENCES )
X physical ownership
tangible purchases  complete service
consumers  achieve Intangible goals
(HAPPINESS, EXCITEMENT, RELAXATION)

14. Characteristics of Travel Products
Inseparability of Production and Consumption
services provided at the exact moment when tourists consume
“Moment of Truth”
Cannot be separated in time

15. Characteristics of Travel Products
Differentiation
Service provider (service attitude, ability of service staff)
 different quality standards (hard to control)  different experience
Consumers (knowledge, experience, interests, hobbies)  experienced differently

16. Characteristics of Travel Products
Perishability
Cannot be stored or prepared
Unoccupied rooms or unsold airline tickets can never be sold at that particular period of time

17. Characteristics of Travel Products
Complementarity
Made up of many activities
Travel products are closely linked with each other
One travel product will always be affected by the elements of other travel products

18. Characteristics of Travel Products
Immobility of ownership
we purchase “services”
We acquire an “experience”
but we cannot own the physical product

19. Planning Destination Development
Travel Agent
Evaluation
Characteristics of Travel Product +
Consumers’ Needs
Travel Product

20. Destination Life Cycle

21. Case Study VS
Teacher: Please think about the Destination Life Cycle of these two theme parks