Download presentation
1
Allan Paivio and Dual Coding Theory
Eric Langhorst – Walden University – EdD Student – September 2009 EDUC – 8140 – “Leadership for Today’s Schools” Instructor – Jerita Whaley
2
Allan Paivio Born December 1, 1941
Professor of Psychology at University of Western Ontario Author of Dual Coding Theory
3
Origins of Theory Paivio had subjects recall a list of words and a list of pictures Pictures and words were recalled in a different order Theory we process information in two separate channels
4
Audio Channel Visual Channel
5
Dual Coding Theory Theory of cognition which states both visual and verbal information is processed separately
6
Example Watching a television show with video footage of a rainforest while describing how the ecosystem works
7
Anderson & Bower (1973) Verbal information can be enhanced when paired with a visual image, real or imagined.
8
Stone & Glock (1981) College students were given written assembly instruction Fewer errors when shown pictures with text
9
Levie & Lentz (1982) Children learned more from text that was presented with illustrations Learning increased by one-third with illustrations
10
Mayer & Sims (1994) Multimedia can be effective when used for education but only if used in appropriate ways X OR
11
Idea #1 TEXT Use words and pictures rather than just words alone
12
Idea #2 TEXT TEXT TEXT TEXT TEXT Present pictures and corresponding words or narrations close together in space or time
13
Idea #3 Minimize irrelevant details
only display the most important information
14
Idea #4 Present words as speech rather than on-screen text
15
Implications Incorporating the dual coding theory with the proper technology can make the educational process more powerful
16
References Anderson, J. R., & Bower, G. H. (1973). Human associative memory. Washington, DC: Winston. Levie, W. H., & Lentz, R. (1982). Effects of text illustrations: A review of research. Educational Communication and Technology Journal, 26, Mayer, R. E., & Sims, V.K. (1994). For whom is a picture worth a thousand words? Extensions of a dual-coding theory of multimedia learning. Journal of Educational Psychology, 86(3), Paivio, A. (1991). Dual coding theory: Retrospect and current status. Canadian Journal of Psychology, 45, Stone, D., & Glock, M. (1981). How do young adults read directions with and without pictures? Journal of Educational Psychology, 73,
Similar presentations
© 2024 SlidePlayer.com Inc.
All rights reserved.