1. HIMALAYA

2. GROUP MEMBERS RICHA TIWARI SHALEEN AGARWAL PUSHPAK PANDEY
GURDEEP SINGH
ANSHUL JAIN
RICHA KOHLI

3. ABOUT THE COMPANY The himalaya drug company was
founded in 1930 by Mr. Manal with a
clear vision to bring Ayurveda to
society in a contempary form and to
unravel the mystry behind the 5000 years old system of medicine.

4. The company has focused on developing safe, natural and innovative remedies that will help people lead richer, healthier lieves. Today himalaya products have been endorsed by over doctors
around the globe and consumer in 59 countries rely on himalaya for their health and personal care needs.

5. HISTORY 1930 – Mr. M Manal formed the Himalaya Drug company.
1934 – Launch of Serpina,the world’s first hypertensive drug.
1955- Liv 52, a heptoprotective drug is launched and goes on to become one of the world’s top selling drug.
An advanced manufacturing facility is set up in Banglore.

6. HISTORY 1996 – The company opens its US office at Houston, Texas.
1998 – The animal health product range for commercial livestock is launched.
2001 – The company adopts a new unified brand equity.
2005 – Himalaya celebrates 75 years.

7. RESEARCH AND DEVELOPMENT
Himalaya has a well defined research and development policy. It states that no investment is too much when it comes to scientifically creating safe drugs and therapies. The company believes that the ideal healthcare system lies in the synergy between Ayurveda and modern science. Himalaya constant endeavor is to create innovative products that satisfy the health and personal care requirement of contemporary living.

8. CUSTOMER PERCEIVED VALUE
Customer benefit
Product benefit - High
Services benefit - low
Personnel benefit - medium
Image benefit - medium to high
Total customer cost
Monetary cost - medium
Time cost - medium to low
Energy cost - medium to low
Psychological cost - low

9. Region-All Over India,Global. Demographic- Age- Above 10 Year Old
Geographical-
Region-All Over India,Global.
City Metro, Tier 1, 2
Demographic-
Age- Above 10 Year Old
Income- Rs 15000/- PM
Education- HSC, Graduate

10. Segmentation Psychological SEC – A1, A2,B1,B2
Lifestyle – Culture Oriented
Needs motivation - Social, Ego, Self-actualization
Learning involvement - High Attitude - Positive

11. Competitor-HLL, Shahnaz Hussain, Dabur,Zandu.
Category Membership- Herbal Health Care
POP- Natural, No side effects, Safe
POD- Researched Ayurveda, Consistency And Quality of Herbs (e.g. Himalaya Shampoo Efficacy& Mildness)

13. Positioning
Product Category Positioning

14. Communicating & Establishing POD’s and POP’s
“DADIMA” as a Brand Ambassador
Co Branding Initiative with “ Discovery Channel”
Attractive Point of purchase.
Tag line “ GET ON WITH YOUR LIFE”

15. Service effectiveness Service empathy
Behavioural Loyalty
Quality, Trustworthy
Security
Reliability
Service effectiveness
Service empathy
History, Heritage,
Experience
High Awareness
Depth<Breadth