1. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Protecting New and Innovative Products and Features: The Relevance of the Patent System, including Patent information Christopher Chow Deputy Director Intellectual Property Office of Singapore

2. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Introduction Patents Patent Systems Other Intellectual Assets Case Studies Overview

3. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Introduction Food Sector and Intellectual Assets Food Sector Trademark Trade Secret Patents Designs Know-hows

4. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Use of robots in the high hygiene environment Special shaped food or packaging Relevance of Patents in the Food Sector Introduction

5. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Patents Three Key Criteria Inventive Step Industrial Application New PATENTS

6. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Patent Systems Before registering your patent… 1.Scan the various patent databases around the world in case of similar products. 2.Determine the country for registration. 3.Find out the patent systems in that country before registering.

7. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Intellectual Property Trademarks Trade Secrets Designs Know-hows Copyright Intellectual Assets Patents Trademarks DesignsKnow-hows Trade Secrets Etc…

8. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Trade Marks ™ - sign used by any business or trade to distinguish goods or services from those of others. ®- Registered trade mark gives owner rights to control the use of the sign. –Has to be capable of being represented graphically.

9. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Trade Marks Consist of letters, words, names, signatures, numerals, devices, brands, labels, tickets, shapes, colours, aspects of packaging or any combination of these. For registration: –It must be distinctive –It must be capable of distinguishing the goods or services of the owner from similar goods or services of other traders.

10. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Designs Refers to features of shape, configuration, pattern or ornament applied to an article by an industrial process. Protected through registration which gives owner the right to control its use. Registration criteria: – it must be new. – it must be industrially applied onto an article.

11. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Trade Secrets/ Know-hows Trade Secrets: Information of commercial value which is only known to a limited number of individuals. Hinges on the law of confidentiality. Know-hows: Process procedures and technical info which can be documented and shared.

12. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved

13. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Specialises in quality European cooked meat. Other products like traditional Scottish fare, haggis. Brand and re-launched as MacTavish the Haggis. New product development under the brand. Charcuterie Continental

14. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved "We must also protect potential applications. Our customers' applications are what keep this company running, and by protecting them, we are also protecting our customers' right to use our products…" Charcuterie Continental

15. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Leading supplier of natural ingredient solutions like cultures, enzymes, colours and flavours. Own a number of patents on natural colours, starter cultures and lactic acid bacteria, enzymes, wine cultures, and other ingredients. Revenue in F2006 of EUR 500m Charcuterie Continental

16. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Ya Kun Kaya Toast Breaking New Grounds with IP

17. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Started as a single coffee stall in the early 1940s Started franchising locally in 2000 and has to date more than 20 outlets across Singapore Has since successfully signed on Master Franchises in key overseas cities Ya Kun

18. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Identifying Ya Kun’s key IP assets Brand/LogoTrademark KayaTrade secret Coffee powderTrade secret Operations manualCopyright CollateralCopyright Funded by government to develop franchise system Exploitation through Coy-owned Outlets & Franchising Ya Kun

19. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved IP SEARCHES

20. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved What is SurfIP? SurfIP is a special project initiated by IPOS and it introduces the Mine, Manage and Maximise approach to realise the full potential of your IP assets Award Winner for the Prestigious U.S. E-Gov Trailblazer Award in 2001

21. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved One-stop First-Stop Intellectual Property portal What is SurfIP

22. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved What is SurfIP

23. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved What is SurfIP

24. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved What is SurfIP

25. The information stated herein is confidential and is accurate as of 25 May 2007. It is intended as a guide only and does not amount to legal advice. Professional advice must be sought prior to acting on any matter contained within this presentation. Copyright © 2006 IPOS All Rights Reserved Questions?