1. 1  Raise awareness - ethics radar  Make decisions – make the right choice  Take action – do the right thing  Personal integrity and self-respect  # 1 element of professional reputation  HIGH ETHICS -> HIGH PROFITS Reference: Slides by Dr. C. Dianne Martin of The George Washington University, modified for use at RU Why Focus on Ethics?

2. 2 Ethics Defined Study of human morality Determining values in human conduct Deciding the “right thing to do” - based upon a set of norms In IT: –dealing with colleagues –dealing with clients –dealing with employees –dealing with “users’ –dealing with public Reference: Slides by Dr. C. Dianne Martin of The George Washington University, modified for use at RU

3. 3 Analysis of an Ethical Quandry 1. Who are the “stakeholders?” 2. What are the KEY statements (clues) in the problem? 3. What are the legal considerations? 4. What are the possible actions to be taken? (generate options) 5.Is there a clearly “right” action to be taken? (evaluate options) Reference: Slides by Dr. C. Dianne Martin of The George Washington University, modified for use at RU

4. 4 3 Ethical “What’s” What? situationWhat? situation So What? impactSo What? impact Now What? reactionNow What? reaction Awareness Analysis Action Reference: Slides by Dr. C. Dianne Martin of The George Washington University, modified for use at RU

5. 5 Results of the Ethics Equation Quality products Conservation of resources Pride in work Public safety Timeliness GOOD BUSINESS Shoddy products Waste, fraud, greed Abuse of expertise Guilt, fear Lack of safety Cutting corners –poor design –rushed testing POTENTIAL DISASTERS! ETHICAL BEHAVIOR UNETHICAL BEHAVIOR Reference: Slides by Dr. C. Dianne Martin of The George Washington University and modified for use at RU