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E-commerce. Session Objectives Focus E-tailing Growth Industry Trends Current Status of E-tailing A Walk Through the Store How to Make Money What’s Next?

Published byChloe Lucas Modified over 8 years ago

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Presentation on theme: "E-commerce. Session Objectives Focus E-tailing Growth Industry Trends Current Status of E-tailing A Walk Through the Store How to Make Money What’s Next?"— Presentation transcript:

1 E-commerce

2 Session Objectives Focus E-tailing Growth Industry Trends Current Status of E-tailing A Walk Through the Store How to Make Money What’s Next?

3 Focus –Assist Representatives in creating new business volume by building strong relationships with their customers through high-tech, high-touch value-added services. –As part of our service, provide your customers with product purchase opportunities targeted to their needs. –Competitively priced with easy ordering.

4 E-tailing Growth Households buying Online 19963.2 million 19977 million (BancAmerica, Robertson Stephens SF) 1998 Sales Online $6.3 billion eMarket study conservatively predicts consumers will spend $26 billion online by 2002 (7/6/98 Techweb News)

5 Industry Trends "The Internet… represents a strategically important complement to our department stores in an era when convenience is becoming a more important component of the value equation for customers," James Zimmerman Chairman Federated Department Stores

6 Where We are Today Original Launch Date December 1998 Grand Opening Late July 1998

7 Where We are Today Categories Electronics Computer Hardware Sporting Goods Personal Care Nutrition Jewelry & Accessories Apparel Books & Audio

8 Brands Polo Jeans IBM Compaq Hewlett Packard Toshiba Callaway Rawlings Hitachi Pioneer Seiko Franklin-Covey

9 Walk the Store Main page Demonstrate dropdown categories Pricing and PV

10 What’s Coming? New products each month Music / DVD / Video - Thousands of titles Office supplies Specialty foods Books (over 2,500,000 titles)

11 Development Plans Special of the Day via E-mail 50% off Regular Retail New Specials Every Business Day Reminder Service Anti-Doghouse Effect Key Business Relationships

12 Re-cap Industry growth - E-tailing Today Open for Business July 1998 Over 500 Items Now Leverage Your Recruiting Efforts Value Added Service - Proactive Selling

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