1. Licensed under Creative Commons Attribution – ShareAlike 4.0 International Problem Mapping

2. Problem mapping Local National Global

3. These are symptoms. What’s the disease? Litter Voter apathy Gang violenc e Increase d anxiety in youth

4. Litter Voter apathy Gang violenc e Increase d anxiety in youth Possible diagnosis: Youth don’t feel like their actions make a difference.

5. Make this… Local National Global

6. Local National Global …look like this:

7. Causal modelling Why?

8. Your customers Existing solutions Ideas for your solution One-sentence summary of the problem you’re solving Age, occupation, values, lifestyle What are the limitations of these solutions? Why is your solution an improvement?

9. We now have hypotheses that need testing Causal modelling Recommended follow-up activity: Customer Discovery (in the Research & Discovery section)