1. Can Social Media Help to Re- Establish Trust in Business Brendan Hughes weedle.com/brendan.hughes @brendanhughes Web 2.0 Expo, San Francisco - Birds of a Feather, 05 th May 2010

2. Other People ? The Anatomy of Trust – Other People Friends

3. ? The Anatomy of Trust - Brands Brands I Like

4. Other People ? The Anatomy of Trust – Word of Mouth Brands Friends Brands I Like WOM

5. Social Media Platforms Social Media Platforms Other People ? The Anatomy of Trust – Social Media Platforms Brands Friends Brands I Like WOM