1. Pre-Workout THEO JESBERGER AND TAYLOR STOLL

2. What is Pre-workout  Supplement that provides various benefits  Increased Energy  Increases Strength  Increases blood flow to muscles  Improves mental focus  Increased nutrient delivery  Reduces fatigue

3. Common Ingredients  Arginine:  The most popular pre-workout ingredient  Body converts arginine into nitric oxide  Allows for better blood circulation  Causes “Muscle Pump”  Creatine:  Nitrogenous organic acid that helps supply energy to muscle cells.  Improves muscle strength and size  Increases the storage of water inside the muscle  Caffeine:  a CNS (Central Nervous System) Stimulant  Increases alertness  Decreases fatigue  Improves focus, faster and clearer flow of thoughts  Increases metabolism

4. Common Ingredients Continued  B Vitamins:  Vitamins B6 and B12  Support energy production  Repair and reproduce cells in the body  Supplies oxygen to the cells  Taurine:  Amino Acid  Increases muscle endurance  Enhances nitric oxide production  Draws water into muscle cells ❖ Beta-Alanine: ➢ Amino Acid ➢ Increases muscle endurance ➢ promotes strength and power ➢ Can produce a “Tingly” sensation

5. Attraction to Pre-Workout  Explosive energy  Improves mental focus  Increases strength  Increases workout duration  Desire to be lean  Build muscle  Improves “muscle pump”

6. Effectiveness of Advertising  Bold Letters  Big font  Container  “Explosive workouts”  “Pre-workout Intensifier”  Bogo sales  Customer reviews  Success Stories  Word of mouth (other consumers)  Social media

7. Bodybulding.com "SUCCESS DELIVERED HAPPINESS" I'VE NEVER THOUGHT ABOUT THROWING IN THE TOWEL, BUT I DID HAVE THOUGHTS ABOUT FAILING TO PROVE TO MYSELF THIS WAS POSSIBLE. - JAREEM MADURO "I CAN'T IMAGINE GOING BACK TO MY PRE- TRANSFORMATION WAY OF LIFE." I WANTED TO LIVE HEALTHIER AND HAPPIER TO BE A GREAT ROLE MODEL FOR MY 3- YEAR-OLD BOY. - MAREK STROJVUS

8. Claims & Cost  No scientific research behind the claims  Claims of effectiveness made from sponsored athletes  Customer Reviews:  Increase performance  Enhance energy  Reduce fatigue  Cost- Ranges from $30-$60 (depends on serving size)

9. Misconceptions/ Side Effects  Causes kidneys to work harder  Increased blood pressure and heart rate  Associated with silent killers, causing hypertension  Body develops tolerance, resulting in higher doses  Caffeine puts undue stress on the adrenal gland and can cause adrenal fatigue  Creatine can cause abnormal heart rhythm, loss of kidney function, diarrhea, cramps and loss of appetite if not hydrated properly  These supplements are not regulated by the FDA  Consumers should look for the ‘USP verified’

10. Recommendations when purchasing  Read all the labels  Supplement Ingredients  Daily values  Warning label  Consult your doctor  Show him/her the ingredients, daily values, warnings  Tell them of any medications you’re taking  Check your blood pressure  Check for irregular heartbeat  Be a good consumer  Compare prices  Serving size  Active ingredients  Research claims  Safety of product  “quick fix remedies”  Deciding if the benefits outway the risks/side effects

11. Tips for Consuming Pre-workout  Do not eat big meals before having pre-workout  Not as effective  Can cause problems  Can eat certain snacks before  Fruits  Yogurts  Cereal  Yogurt  Hydrate !!!!  If not then your body has a harder time transporting nutrients oxygen & water to your cells  Water also provides lubrication and padding to the joints and muscles

12. Furthering Consumer Awareness Consumers should look for DMMA listed on the product label. It may also be listed as:  3-DMMA  1,3- Dimethylamylamine  1,3-Dimethylpentylamine  2-Amino-4-methylhexane  2-Hexanamine  4-mthyl-2-hexanamine  4-Mthyl-2-hexylamine  4-mthyl-(9cl)  Dimethylamylamine  Geranamine  Methylhexanamine  Methylhexanenamine  Some products also will list Pelargonium gravolens extract or Gernaium extract which may indicate the product contains DMMA