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Behavior Change and Surveys December 15, 2105 Anita Urvina Davis Community POWER Grant Program Manager
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Behavior Change and Community POWER Over the last 14 years, Community POWER: – has funded over 248 projects – directly engaged over 110,000 residents Of the participants surveyed, roughly 73% have reported at least one change in behavior to reduce waste or toxicity
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Encouraging Sustainable Behaviors The Psychology of Sustainable Behavior by Dr. Christie Manning The Psychology of Sustainable Behavior Tips from Psychology
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Make Sustainable Behavior the Default What are your neighbors doing? – Electricity bills showing neighbors’ consumption What is the norm? – Percentage of people reusing hotel towels Positive reinforcement – “Thank you for…”
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Opportunities for Demonstration Organization-wide initiatives – Giving out reusable mugs Opportunities for peers to encourage peers – Students collecting reusable items for donation Individual action – Backyard compost bin visible from street
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Emphasize Personal Relevance Connect action to community health – Instead of “the environment” say “the air we breathe” or “the water we drink” Focus on other benefits – Personal finances or economic impact – Human health – Obligations to future generations
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Measuring Behavior Change What you did before versus What you are doing now (due to participation in the grant project)
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Standard Behavior Change Survey Located at www.RethinkRecycling.com/Grantswww.RethinkRecycling.com/Grants Current Grantees > Grantee DocumentsGrantee Documents Question Categories – Reduce and reuse – Recycling – Toxicity reduction – Composting Given two to six months after activity
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Standard Survey
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Youth Survey Also found on www.RethinkRecycling.comwww.RethinkRecycling.com Question Categories – Recycling – Composting – Reduce and reuse Photos included
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Youth Survey
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Survey Monkey Can be customized for your group – Choose specific questions to include – Unique URL to distribute to those you are surveying – Please contact Anita Urvina Davis at communitypower@rethinkrecycling.com, to set it up communitypower@rethinkrecycling.com
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Survey Monkey Demo www.surveymonkey.com
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Questions? Kira Berglund Grant Program Manager Community POWER 651-222-7227 CommunityPOWER@RethinkRecycling.com
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