2. Conclusion katrina Warren marketing & communications ghazaleh heydari operations & logistics david lam tech expert lynnfield mitchell ceo product & brand britta wickham ecommerce & finance 1

3. growth of ecommerce condo-dwelling is on the rise in North America trend towards micro-apartments a new category in furniture emerges Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces why now? 2

4. limited options for small space furniture getting purchases into home is a challenge (doorways, hallways, elevators) delivery is a hassle need for space optimizing furniture condos offer limited space, storage, & lighting Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces problem identification: 3

5. smallhaus our solution: modular, multi- functional furniture furniture fit for small spaces an easy, user- friendly experience from site to set up 4

6. products: high quality modular maximize space (items for < 800 sq ft) focus on items that can be flat packed explore customizable options in future to involve customer categories: dining room, living room, bedroom, patio 5

7. Suppliers: smallhaus provides international suppliers with access to North American market suppliers will not be undercut to create positive relations committed to CSR: source product from environmentally conscious & ethically responsible supplier align with smallhaus vision A2 / & Tradition / DeskStore / Casala / Dk3 / Ekdahls / Infiniti / Munto / Treku 6

8. market opportunity: 1.66 million 36% $522/year $313 million 7 number of homes 750 ft 2 or smaller (US cities) 1 percentage of homes with residents age 25-44 (US cities) 1 average amount spent on furniture per household 2 1 American Housing Survey 2011 2 Consumer Expenditure Survey 2012

9. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces our target customer: young professionals and dual-income-no-kids between 25 and 44 living in a small apartment or condo 8

10. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces a day in the life: 12 3 44 5 44 6 9

11. how will we attract customers: engaging website build a brand experience one-way communication two-way communication 1010

12. how will we attract customers: engaging website build a brand experience one-way communication two-way communication 11

13. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces marketing spend by channel 12

14. differentiation: smallhaus ikea resource furniture crate & barrel bryght amazon wayfair small space focus only  modular furniture  convertible furniture  high quality  pop-up showrooms  na easy assembly  advanced visualization features  owner and renter friendly  small space furniture ONLY high quality modular & convertible furniture pop-up showrooms advanced visualization features 13

15. using sayduck to develop the smallhaus augmented reality apps. the apps will be free for users 3d visualization: 14

16. business model: hybrid of 2 successful models: a. providing North American access to international suppliers b. cutting out middle men & operating with very lean inventory innovative data management 15

17. operations: warehouses/shipping 2015: Vancouver 2016: San Francisco 2017: Toronto & NYC warehoused product : ships in 1-2 wks direct from supplier : ships in 3-4 wks flat rate shipping no hassle returns 16

18. operations: HR 1717

19. financial projections: ~ 5% market penetration by 2019 18

20. financial projections: operating expenses 19

21. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces financial projections: funding milestones 3 Staff Warehouses Seed Funding$ 500k Series A$2.5M 1221344043 012444 Pop Up Locations 014888 Geo’s Targeted 11481520 201420152016201720182019 20

22. thank-you 2121

23. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces appendices: 2

24. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces financial projections: headcount and payroll growth transaction completed Incentivized to shop again 24

25. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces financial projections: sales per channel 25

26. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces financial projections: sales ($) per category 26

27. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces financial projections: sales (units) per category 27

28. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces financial projections: monthly cash flow (2015/2016) Seed Funding$ 500k Series A $2.2M 28

29. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces financial projections: revenue & expenses growth *expenses inclusive of operating and salary costs 30

30. website: transaction completed Incentivized to shop again 37

31. targeted marketing plan: transaction completed Incentivized to shop again 39

32. packaging: transaction completed Incentivized to shop again 41

33. Conclusion there are limited options for purchasing furniture fit for small spaces Conclusion there are limited options for purchasing furniture fit for small spaces process map: customer shop online @ smallhaus shops @ smallhaus showroom completes purchase & makes payment order is sent designer completes made-to- order product shipped to customer warehouse receives order customer receives finished product satisfied with finished product transaction completed not satisfied with finished product return issued product shipped to warehouse selects product (may use 3d visualization) designer local delivery local delivery Incentivized to shop again Incentivized to shop again product is advertised online for resale customized not customized 28