1. It’s Not UX Without User Research Dorian Freeman 4/22/15

2. Agenda Overview of UX Why do research? How to get answers with user research Steps for conducting research Brilliant conclusion!

6. Journey map

7. Peter Morville’s honeycomb, http://semanticstudios.com/user_experience_design/http://semanticstudios.com/user_experience_design/

8. Why do research?

9. How to get answers with research Who are your users? – Analytics – Feedback – Customer service/support – Competitive analysis Tip: A user journey map helps you understand the lifecycle and touch points of the users.

10. How to get answers with research What are their goals? – User interviews – Surveys

11. How to get answers with research What are your business goals? – Stakeholder interviews – Surveys

12. How to get answers with research Are the goals being met? – Contextual interviews – Usability testing – Surveys – Feedback forums

13. Steps for conducting user research 1.Plan 2.Create test 3.Recruit 4.Conduct test 5.Report 6.Implement 7.Repeat

14. 1. Plan Purpose Scope Schedule/location Sessions Equipment Roles of staff Participants Scenarios Metrics Methodology

15. 2. Create the test Scenarios Scripts Background

16. 3. Recruit Pull from your pool of users Schedule sessions, reserve locations

17. 4. Conduct the test Use best practices Make note of context Review ASAP

18. 5. Report Tailor to your audience Summarize but offer access to raw data Propose recommendations

19. 6. Implement Make a plan for possible changes Implement Tip: Show your work

20. 7. Repeat

21. Wow, this seems hard.

23. It’s worth it.

24. A whole lotta links: The User Experience Team of One http://leahbuley.com/http://leahbuley.com/ Harvard User Experience Slack Group https://harvarduxgroup.slack.com/signuphttps://harvarduxgroup.slack.com/signup http://guidelines.hwp.harvard.edu/usability http://www.nngroup.com/articles/which-ux-research-methods/ http://www.nngroup.com/articles/task-scenarios-usability-testing/ http://www.usability.gov/how-to-and-tools/methods/planning-usability-testing.html http://www.usability.gov/how-to-and-tools/methods/recruiting-usability-test-participants.html http://www.usability.gov/how-to-and-tools/methods/running-usability-tests.html http://www.usability.gov/how-to-and-tools/methods/reporting-usability-test-results.html http://www.usability.gov/how-to-and-tools/methods/task-analysis.html http://credibility.stanford.edu/guidelines/index.html http://semanticstudios.com/user_experience_design/ https://webdesignviews.com/step-step-guide-creating-effective-user-journey-maps/ http://uxchecklist.github.io/ http://www.gv.com/lib/how-to-choose-the-right-ux-metrics-for-your-product http://uxrecipe.github.io/ http://www.designkit.org/methods