1. Building the Opportunity Analysis Canvas PART 2 OF 3

2. The Opportunity Analysis CanvasTM
Industry
Condition
Knowledge conditions
Demand conditions
Entrepreneurial Motivation
Competition
Learning curve
Capital requirements
Complimentary assets
Reputation effects
Entrepreneurial Mindset
Industry
Status
Industry life cycle
Industry structure
Opportunity Identification
Entrepreneurial Behavior
Value
Innovation
Macroeconomic
Change
Demographic
Psychographic
Technical
Societal
Political
Regulatory

3. Include data, references, and analysis
What impact do knowledge conditions have in your industry?
Are the demand conditions in your industry favorable?
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4. Include data, references, and analysis
What is the lifecycle stage of your industry?
Is the industry capital intensive?
Are you trying to enter a concentrated market?
What is the average size of a company in the industry?
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5. Include data, references, and analysis
What demographic changes are creating new market needs?
What psychographic changes are opportunistic?
What technical advancements are emerging?
What societal changes are presenting new opportunities?
What political and regulatory forces will influence the market?
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6. Include data, references, and analysis
How does the learning curve influence your success?
What complementary assets are critical to develop?
What is the reputation of your competitors?
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7. The Opportunity Analysis CanvasTM
Industry
Condition
Knowledge conditions
Demand conditions
Competition
Learning curve
Complementary assets
Reputation effects
Industry
Status
Industry life cycle
Industry structure
Macroeconomic
Change
Demographic
Psychographic
Technical
Societal
Political
Regulatory