2. Be an expert… …but write like a regular person Serve the citizen – use their words

3. Caution - expert at work!

4. Time to wake up!

6. “Powered 2-wheel motor vehicles” “Agricultural operator” “Bovine animal”

7. Portugues Claro The Kingdom of Spain So, where do you reside? Great! Another potable alcoholic beverage? Oh, that’s a member state I love!

8. 3rd countries? Enjoy your trip? We went to some fabulous third countries!

9. The RIGHT WORDS Frontier worker?

10. Undertaking?

11. Attack of the Jargon-beast from Mars!

12. Following a set piece involving a quick one-two, one slick nutmeg later he was left with a tap-in. But he missed this absolute sitter. The clean sheet remained. What’s happening?

14. After a free kick and some tricks on the ball … the attacker had an easy chance to score … but he missed - and his team had still failed to score any goals. Jargon-free version

15. Native speakers needed!

16. The SPOKEN word It costed a lot more than last time Mann, bin ich warm! Espero que puedes venir! Disez-nous ce que vous en pensez

17. The WRITTEN word

18. “Service provision of Gallileo” services provided to Gallileo? or services provided by Gallileo?

22. Please note that, to deter intruders, these premises are secured by a dangerous guard dog Please note that, to deter intruders, these premises are secured by a dangerous guard dog Be direct

23. Arrow indicates reader’s current location in Cheadle town centre

24. ?

25. You are her You are here

26. What’s the directive about? European Parliament and Council Directive 2004/38/EC of 29 April 2004 on the right of citizens of the Union and their family members to move and reside freely within the territory of the Member States amending Regulation (EEC) No 1612/68 and repealing Directives 64/221/EEC, 68/360/EEC, 72/194/EEC, 73/148/EEC, 75/34/EEC, 75/35/EEC, 90/364/EEC, 90/365/EEC and 93/96/EEC

27. European Parliament and Council Directive 2004/38/EC of 29 April 2004 on the right of citizens of the Union and their family members to move and reside freely within the territory of the Member States … Which words do you REALLY need?

28. EU directive 2004/38 – travel and residence rights in the EU 10 words instead of 52

30. 90% of searchers look no further than page 1 of the results 60% look no further than first 3 results there 40% look no further than 1st result there

32. motor vehicle tax road tax car tax

33. 1st 4 hits Your Europe

34. # 4 and 5

35. “Novel influenza”…? Gotta be there somewhere, but…

36. Title tag

37. Which words will people search with? “Recognition qualifications” Title tag

38. Title tag = Tab name Title tag

39. European Commission – Education & Training – Lifelong Learning Programme – The ERASMUS Programme ERASMUS – study in Europe – European Commission programmes Before / after

41. We help organizations produce clearer, more effective documents that strengthen their image vis-à-vis customers, employees and partners - and save them time and money.

42. ...chargé de formuler des propositions concrètes pour améliorer la qualité du langage administratif et de suivre leur mise en oeuvre par le gouvernement.

43. …words that public bodies should not use if they want to communicate effectively with local people.

44. To enhance citizen access to Government information and services by establishing that Government documents… must be written clearly…

45. 20% of all readers? Tim Berners-Lee, “godfather of the web” The Big Guy CCOM(2001) 529 final eEurope 2002 – accessibility of public websites and their content WAI guideline 14 Use the clearest and simplest language appropriate for a site's content

46. Be an expert… …but write like a regular person Serve the citizen – use their words